Independent Exhibitors Film Bulletin (1960)

PROMOTION MANPOWER ROOM Faw of Film Showmuns hip i htitiyiittf Every Day UA recently cemented exploitation ties when ad-pub exploitation vice president Roger H. Lewis and exploitation director Mori Krusben announced appointments of jour field representatives— Addie Addison, W ally Heim, Max Miller and Bill Sboll — to newly-created posts of regional field supervisors. Flanking Lewis, seated, are, I. to r., Heim, Krushen, Addison, Miller, Sboll and assistant exploitation director Al Fisher. Continued from Page 21 supervisors, it was announced by Roger H. Lewis, vice president in charge of advertising, publicity and exploitation, and exploitation director Mori Krushen. Lewis pointed out that "the appointments are in line with the company's extended merchandising activities . . ." Reaching out, as national promotion chief Robert S. Ferguson put it, to "facilitate administration of the greatly expanded national promotion operation," Columbia scooped up Ira H. Tulipan, former Fox publicity manager, for its newly-reinstituted post of assistant director of advertising, publicity and exploitation. Tulipan takes over at Columbia Jan. 25. Columbia, of course, is expanding its ad-pub budget to a record base of $10,000,000 for I960. Fox Promotes Fox, in addition to its local autonomy program, also has been engaged in a number of personnel changes and promotions. Nat Weiss, assistant ad manager since 1957, has been upped to publicity manager, as of Jan. 25, vice president Charles Einfeld announced. Weiss will work under publicity director Edward E. Sullivan. Other changes saw Edward Schreiber, veteran industry publicist, named assistant exploitation director, Jack Brodsky CHARLES COHEN named Fox press representative, and Michael Selsman assigned the post of trade press contact. Universal, not long ago, also revamped its showmanship staff. Charles F. Simonelli, moved up from his promotion position to the key postv of assistant to president Milton R. Rackmil, while Philip Gerard was upped to eastern advertising-publicity director. In addition, Jerome N. Evans was named eastern promotion manager; Herman Kass was named executive in charge of national exploitation; Jeff Livingston was upped to executive coordinator of sales and advertising, and Paul Kamey to eastern publicity manager. Special MGM Force At MGM, the promotional action for the big "Never So Few" waxed so hot and heavy that a special ad-pub task force was established to swing the country in advance of holiday bookings of the film. Eastern ad manager Si Seadler spearheaded special activity on behalf of the film, while Al Cohan, of the publicity department, also covered special "Never So Few" assignments. Other recent changes saw Charles Cohen appointed eastern advertising and publicity manager for Warner Bros., and Norman Poller named publicity manager of Buena Vista. The independent firms, too, have been dipping their hands in the showmanship pie and more often than not coming up with some succulent promotional plums. William Goetz Productions, Inc., recently latched on to the services of ace publicist Meyer M. Hutner, who assumed the title of vice president and director of advertising and publicity. Hutner previously was national publicity director for Warner Bros. Dynamic Levine The Mirisch Co., also has effected two personnel changes: Jerry Ludwig was appointed ad-pub assistant to vice president Leon Roth, and Guy Biondi was named eastern advertising, publicity and exploitation representative for the firm. Perhaps the most showmanshipminded independent in the business, however, is dynamic Joseph E. Levine. His Embassy Pictures organization reached out to take Eddie Solomon, one of the top exploitation men in the field, to carry on Levine's "explodation" exploits. But whether it is in the form of personnel changes and promotions in the majors, formation of new promotion positions in the independents, or 20th-Fox's novel local autonomy setup, the face of motion picture showmanship is changing — and being enhanced — from day to day. Page 22 Film BULLETIN January 18, I960