Independent Exhibitors Film Bulletin (1960)

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CIRCUS PROMOTION A spectacular moving display in Detroit plugs the opening of AlP's "Circus of Horrors" at the Broadway Capitol. A clown passed out heralds, and a girl was tacked to the "wheel of death," as the stunt toured downtown streets. EINFELD TALK 20th-Fox vice president Charles Einfeld (standing) outlines the $40,000,000 European production slate — and particularly "Can-Can" — for regional ad-publicity managers in Chicago. Listening in, from left: Tom McGuire, Bob Favaro, Manny Pearson, Jerry Berger, Louis Orlove, Watty Watson, Adrian Awan, Chick Evans and Sol Gordon. GRASS' ADS Charles Schlaifer (center), of Schlaifer and Co., ad agency, confers wiih producer Stanley Donen, star Cary Grant in London on ad campaign for "The Grass Is Greener." Picture, filmed in England, will be released by Universal. SPARTACUS PRE-SELL Sol A. Schwartz (left), president of RKO Theatres, listens intently as Universal vice president David A. Lipton explains his company's plans for pre-selling "Spartacus," the $12,000,000 Bryna production that will have its world bow at Hollywood's RKO Pantages, Oct. 19. HELL TO ETERNITY' BOW David ("Richard Diamond") Janssen and Patricia Owens — co-stars of Allied Artists' "Hell to Eternity" — go over program with Major General Henry R. Paige at Hollywood bow. MARX MERCHANDISING Famous comedian-personality Groucho Marx greets one of the first patrons to see Fox's "The Lost World," at San Francisco's Warfield Theatre, offers free merchandising item. Film BULLETIN Auqust 8. 1940 Page 27