Independent Exhibitors Film Bulletin (1960)

Record Details:

Title:
Independent Exhibitors Film Bulletin
Date:
1960
Author:
Film Bulletin Company
Publisher:
New York, Film Bulletin Company
Volume:
Film Bulletin (1960)
Leaf #:
000742
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
East Coast exhibitor publication. Founded in 1934 by the Independent Exhibitors' Protective Association in response to the perceived shortcomings of Motion Picture Herald and the Motion Picture Theatre Owners (MPTO). Served as a news source, reviewing service, and forum for independent exhibitors to share their many grievances. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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SALESMEN! They're selling the SIZZLE instead of the STEAK! . . . They're selling the LAUGHS, the EXCITEMENT, the ENTERTAINMENT instead of the scenes! . . . And they're selling the PATRONS as only a NATIONAL SCREEN TRAILER can sell a Columbia Picture! c "Sizzle Salesman" BOBBY BLICK. . . will have your audience in stitches ... as he sells "I'M ALL RIGHT, JACK" from the back fence of a Nudist Camp! "Sizzle Salesman" DON GRUSSO, right (and Gene Rand) will enrapture your patrons with a New York "hackie's" irrefutable opinion of "SONG WITHOUT END!"... "Sizzle Salesman" LEW PARKER will have them rolling in the very aisles you'll soon have them standing in, to see "SURPRISE PACKAGE"... with his riotous pitch from a Maternity Ward! Just a few examples of "Sizzle Salesmanship" . . . that can SELL pictures WITH or WITHOUT scenes.' The kind of salesmanship that packs ingenuity, concept, craftsmanship and trailer know-how into a single package, known as National Screen SHOWMANSHIP!