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GIRLS IN TROUBLE"
CAROLINE
HOLLYWOOD MUSICALS
ARE BIG AGAIN
«
Doris Day, Martha Raye, stars of M-G-M's "Jumbo," fairly dance out of the cover of LOOK, Aug. 14, which devotes a four-page, full color feature to resurgence of big musicals from Hollywood. Nine photos are used.
Big Splash for Movies, Makers
LIFE, in its July 27 issue, came up with this trick shot of Embassy head Joe Levine, ensconced in the lap of luxury and balancing a miniature figure of his colossal success symbol, Hercules. This spread led off a 7-page profile of Levine and his forthcoming product.
f\ f you picked up a copy of 4jT Life magazine last week — and some 7-plus million people did; or if you are among the 7 million who read Look last week, you were bound to be taken by the splendidly splashly coverage devoted to movieland, its people, its pictures. These really big breaks in the national magazines were typical of the space being grabbed by clever publicity practitioners who are fully aware of the never-flagging public interest in motion pic
tures and make the most of it by planting controversial ideas, eyecatching photos and fun-filled facts and figures in circulation-conscious magazines boasting widespread readership.
The prominence being enjoyed by cinema stories in the magazines is, of course, as much a tribute to the popularity of motion pictures as to the proficiency of the tubthumpers. If Mr. and Mrs. Reader did not display an avid attraction to happenings on the cinema scene,
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The Super Salesman of Super Colossal*
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Page 12 Film BULLETIN August 6, 1962