Independent Exhibitors Film Bulletin (1963)

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Zanuck supervises the setting up of a scene for "The Longest Day' By MO WAX The tides upon which the fortunes of the motion picture industry rise and fall are far less enduring, let it be noted, than those that govern the seas. There is no immutability here. A Griffith fashioned a new filmic technique to give the movie a dramatic framework, and the Brothers Warner gave the picture a voice to speak, a group of enterprising young men made UA a banner for production independence, and a Skouras gave new dimension to the screen. This is a business of variability and versatility. We may yet be on the brink of another shift in the tide of movie events. For the first time since he assumed the presidency of 20th Century-Fox last summer, Darryl F. Zanuck returned to the company's Hollywood studio to herald the resumption of production. He announced that a program of 24 features will be produced within approximately one year and revealed a firm schedule of starting dates for 14 films to be made between April 22 and September 30. Will He Alter The Current Of Production? Pronouncements of long-range production programs are nothing new, and ofttimes are accepted by the press corps with a grain or two of salt. But one feels persuaded that Zanuck will meet the commitments he has set for his studio, and, perhaps, open a new era for this volatile industry. He is a unique individual, the one executive on the scene today qualified by experience to cope first-hand with the ramifications of film production, complex and sometimes weird as they are. The turbulence of our industry's recent history makes it seem much more remote, but it was only a dozen years ago when motion picture production was centered, except for some minor independent islands, in eight major empires. Those companies boasted imposing rosters of stars, directors, writers, producers, technicians, and they each turned out ample programs of features and short subjects every year. Suddenly, as if by conspiracy, there occurred a set of circumstances that virtually shattered the seemingly impregnable major companies. Came television to siphon off half the regular movie audience; mounting taxes sent the high-salaried studio employees looking for refuge in capitaltax structures; and a reorganized new United Artists arose from the old to offer "emancipation" for talent that yearned to be free from the yoke of studio domination. The growth of independent produc(Continued on Page 16) Page 4 Film BULLETIN March 18, 1963