Independent Exhibitors Film Bulletin (1963)

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BDLTETIN OCTOBER 14. 1963 Without Enthusiasm Show Business Is No Business "Film companies invest $2 million in a production, a brand-new product, then practice the most niggardly economy in presenting it to exhibition . . . The lack of advertising in trade papers implies an attitude that they can ride the present sellers' market without fuel to excite the theatreman's enthusiasm . . . Some film men seem to have forgotten the rudiments of show business . . ." Viewpoint Is Jerry Leu-is Committing Suicide ? euieu/4 TOM JONES TAKE HER, SHE'S MINE THE SWORD IN THE STONE JOHNNY COOL X— MAN WITH THE X-RAY EYES STOLEN HOURS THE CASTILIAN THE GUN HAWK THUNDER ISLAND