The Film Daily (1937)

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HIGHLIGHTS OF WARNER SALES Tl" m •* *" ■■'■■■:'■■ ■■■'■■ Milt ■ifffwm, "WE'VE GOT THE GOODS!" So says production head Jack L. Warner to Grad Sears, and proves his point to convention delegates by detailing astounding array of best-sellers, sell-out plays, and new star acquisitions on studio's 1937-38 production schedule. MEN OF WARNER BROS. GATHER at Hotel Waldorf-Astoria, N.Y. from all corners of the continent for 4-day conference on most important sales program since their company brought sound to the screen. OSCAR OF THE I WALDORF MEETS 'OSCAR' OF THE WARNERS with Sales ChiefGradwellL. Sears in charge of formalities. Giant trophy symbolizes studio's winning of half of all the Academy Awards offered this year. AMONG IMPORTANT VITAPHONE ADDITIONS outlined by ShortSales Manager Norman H. Moray (right) included unique 'Headline Hunter' series with Floyd Gibbons (at Sears left) and signing of famed announcer Clem McCarthy (left) for sport section of 'Pictorial Revues.' PLENTY OF CAUSE FOR CELEBRATION was provided conventioneers when figures were cited showing how national ad budget was upped to provide unprecedented promotional backing for new-season output. Beefsteak dinner marked close of 1st session, with Edw. G. ('Kid Galahad') Robinson leading the festivities.