The Film Daily (1937)

THE mBmrnmaamammmBR Monday, May 17, 1937 fro— iiwH -JZW DAILY OI'OLDWYN WILL MAKE ALL FILMS IN COLOR (Continued from Page 1) mus of Technicolor that the latter company was unable "to supply that much equipment." "However, now that I have made my decision to produce nothing but color pictures, Dr. Kalmus has commenced preparations for cameras and laboratories to handle my needs," Goldwyn continued, "and the inevitable swing of Hollywood almost completely — certainly in all major films— within the next year to color." 21 Theater Men to Attend 20th Cent.-Fox Sales Meet . (Continued from Page 1) Kent, John D. Clark, sales head, and Charles McCarthy leave New York today for coast. Theater executives to be present are: Spyros Skouras, president of National Theaters; Charles P. Skouras, president, Fox West Coast; George P. Skouras, president, Skouras Theaters; Matthew Fox, Alfred McNeill, William T. Powers, Ted Kirkmeyer of Butte, Mont.; Rick Ricketson, president, Inter-Mountain Theaters, Denver; Elmer C. Rhoden, president, Fox Midwest, Kansas City; Frank L. Newman, president, Evergreen Amusement, Seattle; Jack Hamrick and A. L. Rosenberg of Evergreen Amusement; Al Hanson, Larry Kent, C. A. Buckley, George Topper, Thornton Sargent, Cullen Espy, Dick Dickson, George Browser, B. V. Sturdivant, Homer Gill, Louis Christ, Fred Stein, H. C. Speigel, Nick Turner, William Agren and William C. Steege. In addition to more than 250 members of the domestic sales force who will attend are the following representatives of the company's overseas department: Stanley S. Crick, managing director for Australia; R. Sutton Dawes of London, British sales director; T. Isdahl, manager for Norway. Roxy-GB Product Deal Waits on Reorg. Result (Continued from Page 1) tures released by the English outfit this season under terms of a oneyear deal and has the right to use six more, in event they are made available and no change in the management is effected under the pending reorganization. Strip, Jersey Style Newton, N. J. — The strip may be out in N'Yawk, but it's okay here. l| Future Farmers of America of Newton High School will stage a three-minute cow milking contest on the stage of the Newton Theater on Wednesday and Thursday as a special feature, and the strip will be quite the thing. In dairy parlance, you see, "strip" means the milker's knack in getting the last few drops of lactic fluid. • • • THERE IS one stunt that is always surefire as a box-office builder when properly handled the Baby Contest we have before us the final word on this particular type of exploitation a printed manual prepared by that expert advertising authority of the theater Harry Browning, head of the ad dep't at Boston of the M & P Theaters Harry has been turning out fine examples of advertising literature for years but this one on the baby subject just about beats 'em all ▼ T ▼ • • • IT SEEMS to us that every theater manager should get possession of a copy of this manual so meaty is it, and crammed with practical showmanship ideas on the subject of baby contests if the directions are followed intelligently, the contests simply can't miss for they are guaranteed b.o. builders everybody goes for the idea the newspaper on the tie-up, the merchants naturally, and the mothers and public in general and the beauty of it is for the showman that he can put it over without investing a penny above his regular advertising budget ▼ T T © • • AT A recent convention of the New England newspaper publishers held in Boston the convention officially endorsed baby contests, and suggested that every newspaper tie in with a local M & P theater for increased circulation and advertising space it is probably the first time in history that a newspaper association has gone on record endorsing anything connected with the industry ▼ ▼ T • • • AMONG THE theater managers who have staged baby contests recently and endorse the idea 100 per cent are the following Barney Dobrans, Crown theater, New London Maurice Corkery, Central Square, Cambridge Mel Morrison, Strand, Dover Harry Botwick, State, Portland Art Keenan, Merrimac, Lowell So Harry Browning has made a compilation of their campaigns, and included it in his smash manual with that before him, any theater man can go to town with a Baby Contest and clean up all our pressbook compilers in the home offices should adopt this manual as their reference source on baby contest data Harry Browning won't mind he's a generous guy • • • A NEW arrival in the home of Izzy Lazarus, treasurer of the Lazarus Theaters in New Orleans, brought forth the following announcement Lazarus Productions, Inc., Present the World Premiere of Linda Mae Lazarus in her first starring role Associated Producers : Lucille and Izzy Lazarus Directed by Dr. Hilliard Miller Sound recording by Linda herself Release date, May 8, at 8:35 p.m now showing at Touro Infirmary Subsequent run at 1530 Bordeaux Street P.S. — As Lazarus is an indie, we assume that the subsequent run will begin 120 days after first run • C • NICE WORK by George O'Brien for United Artists, in plugging over a current picture in the Syracuse local press f'r instance, one streamer in the Syracuse Journal at the top of the amusement ad page read like this: "History Is Made At Night" then the subhead said: "Entertainment History Is Made Nightly, Throughout Syracuse and Vicinity, At These Gay Restaurants and Night Clubs" ... • With his chest stuck out as the father of a baby girl, he is doing a daily ballyhoo up and down Detroit's Film Row these days referring to Sidney Bowman, the United Artists' office manager « « « » » » 19 INDUSTRY BILLS DIE IN OHIO: 2 PASS (Continued from Page 1) and prohibiting race discrimination in theaters. Bills which were defeated were: prohibiting giveaways and Bank Night, seven percent, tax on admissions over 25 cents, increasing censor fee from $3 to $5, two cents per foot tax on film, repealing newsreel censorship, divorcing exhibition from production, requiring two operators in a booth, requiring attendant at master switchboard and asbestos or steel curtains in all theaters havine more than 300 seats, legalizing dog racing, unfair trade practices making giveaways unlawful, labor relations board eliminating unfair trade practices, increasingcensor fees from $3 to $20 per reel, taxing all newspaper advertising at the same rate as the retail sales tax, duplicate of the PatmanRobinson bill, requiring board of examiners for projectionists, registration of artists, excise tax by municipalities on admissions and two bills abolishing the retail tax. Ned Depinet Says RKO's Year is the "Biggest" Yet (Ccmtinued from Page 1) jects RKO Radio will distribute, has been received at the home office. RKO Radio will sell "Snow White," the first feature produced h" Disney for next season release, Depinet said. Film will be sold individually. Deals are pending for additional product which may be closed within the next few days. Depinet said "Toast of New York," and "New Faces of 1938" will be big productions. Paramount Coast Sales Meet Will Attract 100 (Continued from Page 1) coast starting June 10. The New York delegation will pull out about June 5 or 6. Whether or not President Barney Balaban will attend was not known in New York yesterday. He returns from Europe June 6. Ascap Field Men Convene Three-day meeting of Ascap field representatives gets under way this morning. All phases of the association's policies and problems will be taken up. Mono. Exchanges Opening Monogram exchanges in Philadelphia and Detroit will hold official openings today. City Hall-Theater as Unit Tuscaloosa, Ala. — This city proposes to combine business with pleasure. New City Hall and Paramount Theater combined will be erected at a cost of $164,000 as a result of civic authorization.