The Film Daily (1934)

THE ■%£1 DAILY Thursday, April 12, 1934 ADVERSE MEASURES DISCUSSED BY ITOA Measures adverse to exhibitors ;mk1 pending in the New York board of aldermen were discussed at a meeting of the I. T. 0. A. yesterday. They include the new Baum ordinance which would raise theater licenses from a $500 top to $2, 000. The bill proposes to fix a minimum of $300 per house, as compared with a $100 minimum at p resent. Attacks were also aimed at the Curley bill, which would require a man in the booth for each piece of apparatus and in effect requires two operators in a booth, according to 1. T. O. A. officials. Another measure assailed is one seeking to increase licenses for signs. In the absence of President Harry Brandt, who is ill. Leo Justin presided. Milton C. Weisman, counsel, reported on the recent Washington National Recovery Review board hearing and Thornton Kelley, one of the witnesses, also told of the proceedings. Basil Dean is Planning Stage-Screen Combination London — A combination of stage and sci-een activities, whereby plays will first be presented on the stage in the West End and later made into films with the same casts, is planned for next season by Basil Dean of Associated Talking Pictures. June Knight Booked for Casino With George Jessel and the DeMarcos holding over, the new show opening at the Casino on Monday will include June Knight and the Frank & Milt Britton band. The Casino plans to augment its regular show Sunday night with several of the incoming acts as a special attraction to the public. "Richelieu" Next for Arliss "Richelieu" has been definitely set as the next George Arliss vehicle for 20th Century. Work will start on his return from England in the fall. FACTS ABOUT FILMS Out of 679 pictures shown in Bucharest last year, 368 were American, against 191 German and 110 French. • • • ONE OF the most comprehensive campaigns to enlist the juvenile vote has been launched by M-G-M to plug "Tarzan and His Mate" scheduled for release April 20 .."..,. .a series of four bulletins were mailed to exhibs announcing the launching of the Tarzan Safety Club with Johnny Weissmuller sponsoring the club as the first charter member and giving showmen all the necessary details to start organizing a branch of the club in their town g ▼ ▼ T • • • IN THE midst of a cycle of animal pix and with the kids naturally falling for the animal lure here is an idea with the Success Tag already on it for there are many civic organizations that will be only too happy to cooperate in implanting the Safety thought in the juvenile mind there is a pip three-sheet being prepared showing in one-half Johnny Weissmuller backing away to Safety from the jungle with all the wild animals advancing on him the other half of the poster shows an average youngster backing carefully out of heavy street traffic with the auto headlights metamorphosed into the heads of the savage beasts Johnny is getting away from safely it is dramatized to catch the kids' fancy and Safety is thus made an alluring subject by converting it into a Game calling for skill and ingenuity that, if you ask us is the Punch of Psychology in Publicity T T T • • • A BIG broadside is now being mailed to the theaters showing how to tie up the Safety campaign right in their own town with a dozen manufacturers already sellinir "Tarzan" products more on the way here is a Kid Klub idea that will catch on wherever kids have heard of Tarzan and Johnnv Weissmuller T T T • • • THINGS ARE moving lively with the Empey Club Tuesday afternoon they had a sort of unofficial advance opening of that spiffy Bar just installed with a step instead of a rail to rest your dogs on the occasion being the reception in honor of John C. Mitchell Western editor of "New Movie", the Tower publication the publicity and advertising staffs of the various film companies were there to the tune of about 80 and the cocktails were g-r-a-n-d Empey likker is going to become the talk of the town Bert Adler was host he did a fine thing for the industry by showing them WHERE to hold their cocktail parties in our OWN Club and why not? Atmosphere Class Service Everythin' . T T T • • • WE ARE still checking up on that yarn that Louis K. Sidney vacationing in Florida with Colonel Schiller caught a 59-pound tarpon these Emgeem execs just can't talk SMALL figures Tom Howard, returning from Florida to make a new comedy for Educational stopped at the Fountain of Youth at St. Augustine and decided to try it out now Tom sez "Even if the fountain worked, drinking that water is too heavy a price to pay for Youth" ... that gives you a slight idea of Florida water T ▼ T • • • IF YOU are around the Lombardy Hotel and get thirsty you will find the cocktail room an enjoyable spot it is getting quite a play from the Broadway celebs . There will be four Educational comedies on Broadway with tomorrow's opening of "The Big Show," the Tom Howard pix, at the Roxy The Empey Club hung out the S.R.O. sign yesterday in the dining room and was Tom Wiley proud! among those present were Phil Reisman, Gabe Hess, Martin Quigley, Gus Edwards, A. J. Barbano, Eugene Picker, Bill Ferguson. Ed Schnitzer, Harry Shiffman, J. A. Koerpel. J. H. Vergeslich « « « » » » B. I. P. PRODUCING 40 TO 50 THIS YEAR London — Output of British International Pictures this year will be between 40 and 50 pictures, it is announced. This, together with 30 to 40 planned by Gaumont BritishGainsborough and plans of other units will provide more than enough product to meet the increase in the British quota, which went to 17 per cent last week. " Television for Theaters Being Developed by Baird (Continued from Page 1) home, an additional lens was used to enlarge the image so that about 100 persons were able to look on at once. The transmitted program included part of a sound film. 15 Secretaries Appointed For Code Board Positions (Continued from Page 1) Code Authority holds another session at 2 p. m. Appointees announced yesterday are: Buffalo, Jane Holloran; Charlotte, Mrs. Walter Griffith; Los Angeles, Minnie A. Kopple; Denver, Duke W. Dunbar; Kansas City, Grace Gannon; Portland, Ore., Ruth Doyle; New Haven, Harry P. Landers; Cincinnati, Alice Juergens; Chicago, Emma Abplanalp; Atlanta, Love B. Harrell; Memphis, Mrs. Alma Walton; Cleveland, Mrs. Georgia Moffett; Milwaukee, Ben Koenig; Minneapolis, Mrs. Mabel Deitz; San Francisco, Rowena Foley. All local boards have now held meetings, with the exception of New Orleans. Boston is holding another session this week to nominate a secretary. All 31 offices will be operating within two weeks. African Expedition Returns London — A London Films unit has just returned from a five-month expedition in the African jungles where a large quantity of footage was shot for a story dealing with "Commissioner Sanders of the River," created by Edgar Wallace. Zoltan Korda is director of the picture, with Alexander Korda supervising. Frank Borzage Virginia Cherrill