The Film Daily (1934)

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b Intei ill! iti tin ! itis othq Everybody's playing the new game— The whole industry's wild about INSTEAD OF Play it yourself and double your profits! THE RULES: Book "Riptide" Give it the biggest promotion you ever gave a picture. Then DOUBLE YOUR NORMAL PLAYING TIME!! FOR EXAMPLE: ses rat taci ylei "INSTEAD OF one week, I ran it 3 WEEKS!" 6 DAYS INSTEAD OF 3, Lewiston, Me. 5 DAYS INSTEAD OF 3, Marlboro, Mass. 7 DAYS INSTEAD OF 3, Pittsfield, Mass. 7 DAYS INSTEAD OF 4, Brockton, Mass. 6 DAYS INSTEAD OF 3, Bangor, Me. 4 DAYS INSTEAD OF 2, Montgomery, Ala. "INSTEAD OF 3 days, I played it a week!" HELD OVER 3rd WEEK, NEW YORK HELD OVER 2nd WEEK, LOS ANGELES (possibility of a yd week) HELD OVER 2nd WEEK, Portland, Ore. 6 DAYS INSTEAD OF 3, Ft. Worth, Tex. 7 DAYS INSTEAD 3, Wichita Falls 4 DAYS INSTEAD OF 2, Ft. Smith, Ark. 7 DAYS INSTEAD OF 4, Akron, Ohio 7 DAYS INSTEAD OF 4, Canton, Ohio HELD OVER 2nd WEEK, St. Louis, Mo. HELD OVER 2nd WEEK, Toledo, Ohio HELD OVER 2nd WEEK, Detroit, Mich. 2 EXTRA DAYS, Findley, Ohio HELD OVER 2nd WEEK, Seattle, Wash. HELD OVER 2nd WEEK, Atlantic City HELD OVER 2nd WEEK, Philadelphia 7 DAYS INSTEAD OF 4, Sioux City, Iowa 7 DAYS INSTEAD OF 4, Waterloo, Iowa 7 DAYS INSTEAD OF 4, Spokane, Wash. 7 DAYS INSTEAD OF 4, Cedar Rapids 7 DAYS INSTEAD OF 4, Pueblo, Colo. 3 DAYS 4 DAYS 3 DAYS 3 DAYS 4 DAYS 3 DAYS 4 DAYS 3 DAYS 2 DAYS 5 DAYS 3 DAYS 4 DAYS 4 DAYS 3 DAYS 3 DAYS 3 DAYS 4 DAYS 3 DAYS 3 DAYS 3 DAYS 4 DAYS 5 DAYS INSTEAD OF 2 INSTEAD OF 3 INSTEAD OF 1 INSTEAD OF 2 INSTEAD OF 3 INSTEAD OF 2 INSTEAD OF 3 INSTEAD OF 2 INSTEAD OF 1 INSTEAD OF 4 INSTEAD OF 2 INSTEAD OF 3 INSTEAD OF 3 INSTEAD OF 2 INSTEAD OF 2 INSTEAD OF 2 INSTEAD OF 3 INSTEAD OF 2 INSTEAD OF 2 INSTEAD OF 2 INSTEAD OF 3 INSTEAD OF 4 , Brunswick, Ga. , Macon, Ga. , Del Rio, Tex. , Barre, Vt. , Keene, N. H. , Southbridge, Mass. , Maynard, Mass. , Burlington, Vt. , Harwichport, Miss. , Taunton, Mass. , Ipswich, Mass. , Northamptom, Mass. , North Adams, Mass. , Milford, Mass. , Mt. Pleasant, R. I. , Centredale, R. I. , Rutland, Vt. , Rochester, N. H. , Great Barrington, Mass. , Augusta, Me. , Pittsburg, Ks. , Joplin, Mo. INSTEAD OF" 3 CHEERS MAKE IT 300 FOR M-G-M's RIPTIDE NORMA SHEARER, ROBERT MONTGOMERY in "RIPTIDE" with Herbert Marshall, Mrs. Patrick Campbell, Written and Directed by EDMUND GOULDING. Presented by IRVING G. THALBERG.