The Film Daily (1934)

Monday, June 4, 1934 DAILY 'LOOK BEFORE BUYIN IS U. A, SALES P0L1G Chicago — After announcing the new season's production schedule planned by United Artists yesterday at the comipany's two-day annual meeting of branch managers, Al Lichtman, vice-president and general manager in charge of distribution, announced the company's sales policy for the new season. "As has be-m our custom in the past," said Lichtman, "United Artists will stress a sales policy of 'look before you buy' which we believe has been very successful. In this manner each exhibitor is the final judge of the product he is about to purchase. This meeting is not a convention in the usual sense of the word. We have discussed definite stories already cast with definite stars. Every picture announced i; finished, in production or in preparation for production. We have openly discussed exploitation and other practical suggestions for the proper manner of putting over each individual picture, all to the advantage cf the exhibitor." Lichtman will remain here for a few days and then flv back to New York. "Forgotten Men" Repeating Taking advantage of the nation wide propaganda against war, "Forgotten Men," war film put out by ■Jewel Productions, is being booked for repeat dates in key cities. It has just opened at Warner's Metropolitan, Washington, for the second showing in less than a year. New House for St. John, N. B. St. John, N. B.— J. M. Franklin and associates will build a 1,000seat house on Main St. here. COVERS EVERYTHING I shall make use of its very complete information. Arthur IV. Kelly, United Artists Corporation 1,000 Pages - Free to FUm Daily Subscribers. U. A. CONVENTION SHORT SHOTS CHICAGO— Al Lichtman found the sales force rarin' to go — and he gave them plenty of stuff to work with. Just for the book — in referring to Harry L. Gold, Lichtman' s genial assistant, don't forget that "L" for the middle initial. Yeh. we and a few dozen other guys tried to find out what the "L" stood for. Paul Burger attended the majority of the sessions in white flannels and a sweat shirt. foe Moskowitz had an opportunity to rencu many acquaintances in this city. The boys were all hopped over the arrival of Joseph M. Schenck, who flew from the coast to announce the new lineup. "Shorty" Bert Steam, Pittsburgh manager, still maintains that the time he was on the radio plugging "Rothschild" his secretary did not send in those three fan letters. Moe Streimer of the New York exchange. is listed as one of the regulars. He is well up with those with the company a number of years. Sam Horowitz of Chicago, the recently married fellow, was still receiving belated congratulations. And tooU 'cm big. Among the bachelors attending this U. A. convention were John J. Derviu of Boston and Harry Bodkin of Philadelphia. And don't *hmk they weren't urged to take the leap. Maybe it'll aid their sales resistance. Jack Kaplan of Buffalo tried to outdo thr ither managers in sartorial perfection, but Hal Home seemed to top him a slight shade. D. J. McNerney of San Franci-co got into a huddle with Arthur Horn of New Haven, ft seems D. J. comes from Derby. Conn, and was wondering if the place was still n<the map. But by the time Arthur eot through with him he was sure it was still there. t Mac Goodman of Cleveland proved to he the "Hamlet" of the gang. Goody at one time was among those listed in the acting profes tion. Hi! Mack of Cincinnati and Harry Scott if St. Louis are the two new managers at ending their first U. A. confab. D. V. McLucas of Omaha received a grand eccption from the home office crowd. Canavan Not a Delegate Candidacy of Wm. F. Canavan for president of the I. A. T. S. E. in opposition to Wm. C. Elliott, the present incumbent, is not taken seriously because of his failure to obtain election as a delegate to the annual I. A. convention which gets under way today in Louisville. Under the I. A. constitution and bylaws a two-thirds vote of the assembled delegates at the convention would be required before Canavan, a past president of the international, could be considered as a candidate. It is expected, however, that an opposition slate will take the field. Gets Writ in Merriwell Suit A temporary Federal Court injunction has been obtained by Gilbert Patten to prevent Superior Talking Pictures from distributing a Frank Merriwell picture without consent. Patten is the author of the Merriwell stories. CHAPLIN AND PICKFORD IN NEW U. A. PROGRAM (Continued from Page 1) Goetz), London Films (Korda) and Viking Productions (Vidor). A producing alliance between 20th Cen tury and A. H. Woods, Broadway theatrical veteran, will result in stage productions of plays which later will be made into pictures. The first of them is to be "The Red Cat," European hit by Rudolph Lothar and Hans Adler, in which Fredric March and Constance Bennett will be teamed for the screen. Chaplin already has ordered sets erected for his picture, while Miss Pickford is now preparing her story. In the 20th Cenutry group of 10 already set three pictures have been finished. These are "Affairs of Cellini," from "The Firebrand," with Frederic March, Constance Bennett. Frank Morgan and Fay Wray; Ronald Colman in "Bulldog Drummond Strikes Back," with Loretta Young, Warner Oland, Charles Butterworth and Una Merkel, and George Arliss in "The Last Gentleman," with Edna May Oliver, Charlotte Henry and Ralph Morgan. Arliss also is scheduled to make "Cardinal Richelieu," while other pictures in this group include "Mighty Barnum," with Wallace Beerv and Fredric MarchRonald Colman in "Clive of India": Clarke Gable and Constance Bennett in "It Had to Happen"; a oageant of modern America titled "Forward March." and Jack London's "Call of the Wild." Goldwyn will have at least, three, including Anna Sten in "We Live Again," from Tolstoy's "Resurrection," directed by Rouben MamouHan: Eddie Cantor in "The Treasure Hunt." with Ethel Merman. Ann Sothern and Block & Sully, with music by Gus Kahn and presentation ""mbers bv Sevmonr Felix, and "Barbary Coast," with Anna Sten ■ind Gary Cooper. Peliance is making1 "The Count of Monte Cristo," with Robert Donat, Elissa Landi, Louis Calhern and Sidney Blackmer, directed by Rowland V. Lee. to be followed by "TransAtlantic Showboat." with Jack Bennv. Nancy Carroll. Gene Raymond. Sid Silvers and Frank Parker, directed by Ben Stoloff, and "Catalina," a musical. London Films will contribute at least three, including "Private Life of Don Juan." with Douglas Fairbanks; "100 Years to Come." from the H. G. Wells' book, "The Shape of Things to Come," directed by Lewis Milestone, and "Scarlet Pimpernel," from the novel by Baroness Orczy. with Leslie Howard. T^-cr Vidor has alreadv eonroleted ^he Viking1 Productions nicture. "Our Dp;'-<' Bread." with Karen Morley an^ Tom Keene. W^lt Disney's shorts will include 9 Mickev Mouse and 9 Silly Symphonies in Technicolor, marking the debut of Mickey in color. • No man could tame her — yet love was her master! A dramatic com I edy packed with laughs and thrills ! 1 "The Hell Cat," with Robert Armstrong, Ann Sothern, Minna I Gombell. Directed by Albert I Roeell. Date it now! I The fun begins in the 1 ends in the last of "The Party's • Over" with Stuart Erwin, Ann Sothern, Arline Judge, Chick « Chandler, Patsy Kelly. From the I stage comedy hit by Daniel Kusell. , Directed by Walter Lang. A hero to the world! An idol to 1 the woman he loved! A coward i in his heart! A powerful drama of * man betrayed by his conscience! \ "Whom the Gods Destroy," with ■ Walter Connolly, Doris Kenyon. * From the story by Albert Payson j Terhune. Directed by Walter Lang, i Opens June 7th, Radio City Music . ■ Hall! Great cast, great story, I great direction — one of the year's J | dramatic smashes! Elissa Landi in 1 i "Sisters Under The Skin" with * , Frank Morgan, Joseph Schildkraut. j o yJ V . Directed by David Burton.