The Film Daily (1934)

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G ALONG THE ROAD 0 ROMANCE > 10 SONG HIT STORIES Songs the whole world is singing. Their drama, their humor, their romance told in pictures such as "The Last Dogie." Their popular melodies sung by famous star*. YOU CAN ALWAYS HAVE A GOOD SHOW WITH F0X-ED0CATI0NAL SHORT SUBJECTS YOU CAN ALWAYS BUILD BIGGER PROFITS BY EXPLOITING THEM Hectic years of strange battles for business, of wild premium orgies, of double featuring, cannot obscure the fact that the biggest asset a theatre can have is a reputation for always having a good show, on the screen. Only with good short subjects can this reputation be built. Only by exploiting them can you take full advantage of their business building power. Fox-Educational short subjects are the kind that make the customers want to come again. Their stars are real marquee names. They are backed up with consistent, nation-wide exploitation and publicity. They are accompanied by accessories to make theatre exploitation easy and efficient. It's good business to make them always a part of vour show, and to make them a vital part of your advertising as well. Printed in U. S. A.