The Film Daily (1934)

THE Wednesday, June 27, 1934 -2&*l DAILY 13 EDUCAT'L UPS BUDGET AS OUTLOOK IMPROVE (Continued from Pane 1) of short subjects, declaring that unless they turn out product that has merit the menace of the return of duals will always be present. "For the past few years," Hammons said, "producers of short subjects have had the tremendous problem of making a product that they knew could not find a market in many of the theaters throughout this country. Due to the double feature situation, there have been thousands of theaters that have shown on their screens few, if any, two-reel comedies throughout the course of a year. "As a result, the amount of revenue to be derived from short product has diminished perceptibly. Because of this fact it was only natural that production costs had to be cut down, and, therefore, the type of product that has been produced has not been up to as high a standard as it might have been. "During the last year I havj felt that the end of the double feature regime was close at hand, and Educational made a very definite attempt, which exhibitors tell us was successful, to improve the quality of its product. A better selection of stars from stage, radio, and screen was put into these pictures, and more money spent on production. At the present time the hopes that I have felt for the return of the ideal motion picture program — namely, a single feature and quality short subjects— seems about to become an actuality." THE INDUSTRY'S DATE BOOK June 1 6J uly 2: International Motion Pictun Week. Vienna. June 28: World premiere of "The World Move? On" at Criterion. N. Y. June 28: Meeting of M. P. T. 0. of Eastern Pennsylvania at Hotel Broadwood, Philadelphia. June 28-29: Statewide meeting of Wisconsin independent exhibitors called by Allied to act on current problems, Lake Geneva, Wis June 29: Meeting of creditors at office of Special Master John E. Joyce to consider Saenger reorganization plan. July 1-3: Convention of Southeistern Theater Owners Association, The Ansley Hotel, Atlanta. July 2: Golf field day and dinner of Variety Club of Buffalo at Willowdale Country Club. July 2-4: Columbia regional sales meeting at Atlantic City. July 11: I.T.O.A. boat ride and outing to Roton Point, Conn. July 18: Annual outing of Boston motion picture post, American Legion, Recreation Park, Riverside, Auburndale, Mass. Aug. 1-20: Second Exhibition of Cinematography, Venice, Italy. Aug. 22-24: Allied Theater Owners of New Jersey convention, Atlantic City Sept. 16; North Dakota Allied meeting, Mandan, N. D. Oct 29: S.M.'.E. Fall Meeting, Hotel Penn>yiv,,ma New York. Blame Brooklyn Exhibs For Raids on Unions Raiding of the Local 306 and Empire State operator union offices by the Kings County District Attorney's office on Monday was "instigated by Brooklyn theater owners with whom Local 306 has been in litigation for a year," according to a statement by President Harry Sherman of Local 306 made public at his office yesterday. Efforts were being made yesterday by the District Attorney to question Sherman before the Grand Jury which in its investigation alleged violences and sabotage in movie theaters as a result of union warfare. Friends of Sherman criticized the raid and demanded to know why it did not also embrace the Allied Motion Picture Operators Union. Cary Grant on Midwest Trip St. Louis — Gary Grant, accomcompanied by his wife, Virginia Cherrill, arrived here a few days ago to renew old acquaintances be.'cre proceeding to visit A Century of Progress in Chicago. Grant appeared with the St. Louis Municipal Opera in 1931 under the name of Archie Leach. Rocky Ford House Burned Down Rocky Ford, Colo. — Fire destroyed the Grand theater building at a loss of $100,000. A lighted cigarette was thought to have started the blaze. G. E. Short at Mayfair Al Bondy has booked "The Broken Barrier," General Electric picture, into the Mayfair, where it is currently showing. Hungary Admits Soviet Films Budapest — For the first time Hungarian censors will permit Soviet pictures to be shown in this country. Only propaganda films will be barred. "La Boheme" in French Paris — Ceres Film is producing "La Boheme" with a cast of operatic singers from the Grand Opera House. 9 FEATURES IN WORK AT M-G-M STUDIOS West Coast Bureau of THE FILM DAILY Hollywood — High activity is currently in progress at the M-G-M studios, where nine features are before the cameras. They include "Student Tour", "Treasure Island", "Barretts of Wimpole Street", "Four Walls", "Have a Heart", "Hide Out", "Merry Widow", "Sacred and Profane Love" (temporary title) and the untitled production starring Constant Bennett and Herbert Marshall. Mascot Signs Lucile Browne Lucile Browne has been signed for the feminine lead role in "Law of the Wild," Mascot production starring Rex, the wild horse. Guy Fowler Joins Mundus Films Guy Fowler has joined Mundus Films to handle press books. ilAAii ALL HOLLY WOODUS RAVING about COLUMBIAS OPENING TRIUMPH For 1934 .1 9 .3 .5 Wa tch this paper Tomorrow JTTYYT