The Film Daily (1935)

THE Saturday, May 11,1935 ■%2H DAILY NT GUILDERS W.SON I <nfis paper by John Eberson, one of America's leading architects. filling BUSINESS BUILDERS for exhibitors. Articles by other Requesting information will be answered by this department. THEATER Art silk wall coverings. Cast glass brick and panels, etc., etc., — an endless amount of most interesting new decorative materials of artistic value and practical permanency. "*' With special reference to the owner, and the existence of small neighborhood iters, I have noticed a decisive improvement in business and character of audience small neighborhood houses who find themselves in the fortunate position to play >nd and third run worth-while pictures in comparative brief intervals following ;Mjj|ijtown first runs. ' h' To hold this new clientele, intelligent and tasty remodeling is absolutely necessary e% "business builder," and we recommend the "Streamline Theater" to accomplish j|(J| with positive success and with commensurate economy. W The neighborhood small theater, which brings the show to the people into their J Elective neighborhoods, helps them avoid milling around in the over-crowded, centrally ted moving picture palaces, and avoid nervous strain and dusturbing mental attitude (led by the frantic efforts one must go through to obtain a seat "down-town" and i in front." The physical effort alone of standing in line and being herded through congested, tad lanes in a final dash struggle with excited and ill-humored humanity for a seat, iiets the patron's mind sufficiently to act as a handicap in the proper reception of i talking picture entertainment. "Your Theater," — in your neighborhood — properly designed and equipped, and njerly managed, overcomes this handicap, and it is this type of theater which, in my imation, is gaining popularity, and is encouraging remodeling and re-equipping. i But after all, "My New Deal bread and butter equipment" is what I want to talk Int. We need no magnascope or gradual enlarging screens in small theaters, which in e cases remind me of a three-ring circus. The intimacy of the small neighborhood theater in my estimation represents the f 6) All Set to Serve You / National Service never relaxes. It is ready to help your renovation, re-equipment and repair problems. Only equipment of KNOWN QUALITY. Carpets, seating, screens, projectors. Send for catalog. National is PREPARED to SERVE your theatre. NATIONAL THEATRE 92 Gold St. 0 or Office Nearest You SUPPLY CO. New York, N. Y. EQUIPMENT FIELD NOTES New York City — The following recent National Theater Supply installations in this locality: Manville Theater, Manville, N. J., ventilation equipment; Palace Theater, Netcong, N. J., ventilation equipment; Burke Theater, New York, two latest type Peerless Magnarc Arc Lamps; Sayville Theater, Sayville, L. I., drapes (this theater is being completely rebuilt by the Prudential Playhouses, Inc., and is expected to open within the next two weeks); Embassy Newsreel Theater, New York, three Peerless Magnarc High Intensity Reflecting Arc Lamps. Kansas City, Mo. — The Continental Equipment Co., according to Jim Foland, widely known film man, has taken over distribution in the entire state of Missouri for the complete line of veneer and upholstered seats made by the Midwest Manufacturing Co., Wichita, Kan. The seats are adjustable to the pitch of the floor. Kansas City, Mo. — The Stebbins Theater Equipment Co., managed by C. H. Badger, reports the sale of new sound equipment and new carpets to H. C. Musgrave, who operates the Columbia, Wamego, Kan. The firm also has sold complete new sound equipment to F. L. Lowe for his New Theater at Hays, Kan. Mr. Lowe also operates the Lowe at Sterling, Kan. Sam Hiter, operator of the Kansas at Kiowa, Kan., has purchased new strong lamps and rectifiers from the Stebbins firm. He is remodeling this house. Philadelphia — A. and S. Steinberg have sold Arctic Kooler-Aire systems to the State in Uniontown and Paramount in Connellsville, Pa. New Haven — The Fishman Theaters, Inc., has installed a pair of Peerless Magnarc Lamps in the Community Theater, Fairfield. Others who have taken similar steps include Peter Perakos operating the New Palace, New Britain, and Samuel Weiss, operating the Stamford, Stamford. San Diego — • General Register Corp. has just received the contract to supply the ticket machines to the California Pacific International Exposition, Balboa Park, San Diego, California. This Exposition is scheduled to open on May 29th. New York City — Icedaire is becoming the principal feature of the business of Typhoon Air Conditioning Co., Inc. James F. Dailey, (.Continued on Page 6) HEADQUARTERS . . For lieliable PROJECTION EQUIPMENT OF THE. BETTER KIND THEATRE ACCESSORIES CARPETS— CHAIRS I\eu ami Itebtiili Equipment . . Always on llaittl AMUSEMENT SUPPLY CO., INC. 341 W. 44th St., N. Y. C. LAckawanna 4-751 Q FOLIES BERGERE The original Folies Bergere has been playing to SRO in Paris for 65 years. We've been installing carpets in American theatres even longer than that. And, because these carpets stand the test of time, you'll find them today in the majority of the country's most successful theatres. ALEXANDER SMITH CARPET