The Film Daily (1935)

THE 22 ■<£2H DA3LY Monday, May 20, 1935 LIBERTY STARTS ARGENTINE ACTIVITIES Buenos Aires — Jack Lustberg, appointed by Budd Rodgers, Liberty Pictures sales manager, to over3ee South American distribution, has released for his company, Liberty Pictures of Argentina, at the Cine Renacamiento, "The Road to Ruin." This film is outside of the Liberty lineup and is being handled while preparations are made to launch the Liberty produced films. Liberty of Buenos Aires has scheduled for early release "Two Heads On A Pillow" and "Once to Every Bachelor," as well as a Hoot Gibson western. In June it will release "No Ransom," "Officer 13," and another Gibson. Special being released in May is Edwin Carewe's "Are We Civilized?" a Raspin Production. Raspin, also through Hoffberg, will release its special Spanish version of "Explorers of the World" through Liberty of Argentina. Liberty opened its local office under Lustberg's direction on April 1 at Rio Bamba 500. Out of town branches soon will be established. WORDS and WISDOM ""W7E made Hollywood and we can break it." — SAMUEL can GOLDWYN "Compensation is less important than the character training one gets from one's profession. Money always has been a secondary consideration with the better stars of Hollywood."—ROSEMARY AMES. "Nudity has been used as a vehicle of art for more than 2,000 years. I certainly need offer no defense." — SALLY RAND. "You can't tell a New Yorker anything; if things aren't done the New York way, the big town natives believe they shouldn't be done at all. Everybody's wrong but a New Yorker."— W. S. VAN DYKE. Gets Art Mix Westerns European rights to six westerns produced by Art Mix Productions have been acquired by Benjamin Kresner of Trans-America Film Corp. They will be distributed through Variety Film Distributors. "Hollywood's pious notion is that producer and director must come before the story, with every right to pull it to pieces and destroy it. The screen writers, poor fellows, just sit and suffer and follow orders." — RACHEL CROTHERS. "I don't feel that I should be more important than the picture itself."— FAY WRAY. SELL YOUR COOL ATMOSPHERE WITH VALANCES 40c per foot without FROSTING 45c per foot with FROSTING ANY COLORS— ANY SIZE— ANY COPY MORRIS LIBERMAN 729 BROADWAY NEW YORK Tel. SPring 7-2320 1018 SO. WABASH AVE. CHICAGO Wabash 5815 "Fame has robbed me of my confidence in my fellow men and women."— RONALD COLMAN. "Do you know why movies are popular all over the world? It is because they have a half -part Broadway viewpoint, a half-part Hollywood viewpoint and a half-part solid Omaha viewpoint." — DAEEYL ZANUCK. "Love is a trifle antiquated, to be sure, but you must admit that it caused quite a sensation in its day." —ANDRE SENNWALD, New York "Times." "When you're a great actor you're expected to have at least one hysterical scene in each picture."—CHARLES LAUGHTON. "Miss Garbo is a distinct personality and is so keenly attuned to her work as an unusual histrionic artist, that the slightest distraction throws her off pitch. Paradoxically, she is blamed for whimsies of which she is entirely innocent. — CLARENCE BROWN. Equipment Notes Kansas City — National Theater Supply's local branch officer has recently made the following installations: D. A. Bisagne's new house, Augusta, Kas., all equipment except of sound and refrigeration equipment, with Super-Simplex projectors, Peerless Magnarc Lamps and Hertner Tranverters included in the booth equipment; Uptown, Columbia, Mo., booth equipment, carpets in house which the Commonwealth Theaters Amusement Co. opens May 15; new Dubinsky Bros. Theater, Jefferson City, equipment including new G. E. Copper Oxide Rectifiers and Magnarc Lamps; Madrid Theater, Atchison, Kas., Sirocco washer, screen and carpet; Klock Theater, Neodesha, Kas., two new Sirocco air washers. Atlanta — Washed air cooling systems have been installed in the following houses by National Theater Supply: Capitol, Maryville, Tenn.; Princess, Morristown; Lyric, Waycross; New, Fort Payne; Harlem, Atlanta; Woods, Cordele. The office has also put in complete equipment at the Macon, Tuskegee. Service Theater Supply, Des Moines, is new distributor for the Peabody Seating Co., Madison, Wis. Joseph Smith has been appointed Universal territory salesman for northwest Iowa. He was formerly with Midwest in Omaha. FOLLOW-UP CAMPAIfjf \ EXTENDS "G MEN" RIN San Francisco — General Register is installing 25 ticket registers to the T. & D. Jr. Circuit. :;lu ■alii he bi itroi ma Mil I I y JVC TO Irkai lav itli As a result of maintained at tendance resulting largely from i strong follow-up campaign, War ner's "G Men" has been set for i fourth week at the New Yorl Strand, with a possibility of run ning even beyond that time. Warner Bros. Metropolitan The aters exploitation department, undei Irving Windisch, put the follow-ui campaign into work during the sec-, ond week of the picture's run. Th^ extended campaign included the following: One hundred thousand napkins distributed throughout the midtowr section, carrying theater name, address and catch-line; 35,000 heralds printed in red with yellow background, distributed in the ball parks and at two major wrestling bouts; 5,000 one sheets, heavy block type ltd in red on yellow background, dis Ho tributed throughout the city; 40( s i one sheets displayed in one sheel iua stands on the Independent subwajliie line; 40 x 60 blowup of editorials ir an, "Journal," "American" and "Mirror': W displayed in Strand Theater lobby; rear double truck strip on "G Men" ion everyday for 30 days, in the "Daily ma Mirror." Editorial blowups displayed It; on Warner and Hollywood barri-i is cades; 14 x 22 cards displayed ft in the Hotel Astor flower shop;, i$o Margaret Lindsay beauty salon ad \\ vertisement which appeared in the,;]] "World-Telegram" and repeated in itj the "New York Times". Aided by this "shot-in-the-arm" m campaign, "G Men" business at this Broadway house has been worked with amazing vitality, with crowds pouring into the theater all during fc its third week run. Detroit Doings Detroit — Al Braver has taken over the Medbury from Saul Kor k man, who is planning to acquire -k another house. David Newman, owner of thel Pasadena Theater, has incorporated Baldwin Theater Co. and acquired' the Mack Theater through the lat-| ter company from John Krass. Gus Greening has been appointed manager. House will be remodeled. William H. Green has resigned as publicity assistant at the BroadwayCapitol to join Rubinoff as personal press agent. William A. London, circuit owner, left last week for Florida. Para. Working on Legit Deal Details of the deal under which Paramount is expected to finance plays written by five outstanding dramatists are now being woij out, with indications that the a, ment will be definitely set wit" a few days. Frequent conferences are being held between Howard E. Reinheimer, attorney for the group, and Paramount production department executives in New York. mill