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»NEWSofDAy«
Cincinnati — Holdovers included "Bride of Frankenstein," "Les Miserables," which held over also at Columbus. "My Heart Is Calling" plays its fifth week. "The Thin Man" is being revived at RKO downtown Grand.
Asheville, N. C. — The Piedmont Theater Management Co. of Spruce Pine, N. C, has opened a new theater at Newland, N. C, under the name of the Piedmont. The same management group operates the Sunset theater at Crossnore, N. C.
Jacksonville, Fla. — F. L. Alig, Jr., manager of the Empress, is also taking on the Palace managership as successor to John Black, who has been transferred to Plant City.
SMPE Hears Color Adds Arty Element To Films
(Continued from Page 1) P.E. convention yesterday. Understanding, of the use of color can subtly convey dramatic moods and impressions to audiences, making them more receptive to whatever emotional effect the scenes, action and dialogue, may convey, she declared. Technicolor prepares a color chart with each scene sequence, set and character considered, Mrs. Kalmus stated. She laid emphasis on color restraint, declaring that in early two-color pictures, producers sometimes thought they should flaunt vivid color continually before audiences.
"This often led to unnatural and disastrous results which experience is now largely eliminating", she asserted.
An important addition to the Friday sound session will be a paper on "A Variable-Density Recording Method to Produce Increased Undistorted Volume Range", by Douglas Shearer, head of the M-G-M sound department. President Homer G. Tasker will preside at the sound session.
The report of the non-theatrical equipment committee, originally scheduled for the opening session Monday, will not be submitted until tomorrow. R. F. Mitchell, of Bell & Howell Co., Chicago, who heads the committee, will also speak on "Non-Theatrical Projection" at the Thursday morning gathering H. W. Moyse will be chairman of the meet
Addition to the apparatus symposium Friday afternoon include papers by F. J. Hawkins, Los Angeles, on "The Cinemaphone Unit Cabinet for Reproducing 16-mm. Sound Pictures" and "The Edmison Film Protective Device for Preventing Ignition of Film Durng Projection". Herbert Griffin, International Projector Corp., New York, will speak on "A New Background Projector for Process Cinematography", in addition to giving a paper on "The New Wall Sound ( ainera".
Emery Huse, executive vice-president of the Society, will preside at the laboratory session this morning, while E. O. Hansen will be chairman at the sound and standardization meeting tomorrow afternoon. K. F. | Morgan will preside at the sound and acoustics session Friday morning, while J. A. DuBray will be the presiding officer at the general session that afternoon.
Group 8 in Louisville
Louisville — Eight local houses have been taken over by the Theatrical Managers', Inc. Mark Wolf has been appointed general manager of the group.
THE
Wednesday, May 22, 1935
MONG the I R I ALTO
PHIL M. DALY
• • • IT SEEMS that the proverbial courtesy and diplomacy of the Latin American Consuls was not reciprocated by the film gents whom they kindly consented to entertain and inform at the M. P. Club Forum luncheon for there was a very slim turnout to greet these honored guests and extend them the hospitality of the Club and the well wishes of the Industry but probably a lot of film mugs do not realize how important these New York Consuls are in celling Hollywood pix in all South American and Central American countries where ignorance lis bliss it must be swell to be a dumb film mug
but the intelligent and appreciative gents who were there
enjoyed one of the most constructive and worthwhile Forums that has been given
• • • THE PROVERBIAL Mexican hospitality was evidenced by Consul Eduardo Villasenor stating tnat any time Hollywood wanted to move to his country, there wasn t anything they wouldn't do to make the change worth while P'ormer Ambassador James W. Gerard covered the highlights of the foreign situation so far as Hollywood films for export are concerned he alluded humorously to the power oi Lhe Newsreel to make or break a diplomat or politician by the favorable or unfavorable poses they caught with their cameras.
• • • A FINE speech was made by Pablo Saureaz oi Cuba Maurice B. Davidson, New York City Commissioner,
affiliated with Latin American organizations, emphasized the importance of the foreign Consuls Jaime Yankelevich,
President of the Nacional Radio Corp. of Argentina, had his
prepared speech read by Louis Nizer in English Joan
Liowell spoke about her recent Latin American trip Charlie
fettijohn represented the Hays office, but spoke as an American Indian Charlie apologized to the film lads for giving ein that bum steer on Nellie Flagg in the Kentucky Derby but said that they could bet without reservation on Hollywood staying in Hollywood on the dais representing the mm folk were Harry Warner, Louis Nizer, Major Herron, Sam luorris, Charles Pettijohn
• • • IN CONNECTION with the dinner given in Washington last week for Admiral Byrd and members of his faoutn roie Expedition a clever tie-up was engineered with window displays and theaters by Audio Productions on their Brown us Williamson film, "Kool Penguins"
• • • LOOKS AS if the air program of Tom Terriss ha:; bone over w.th a slam Tom is on WOR every Wednesday
^\o from 10:3i) to 11 with George Shackley's orch as "The Romanuc Adventurer" reciting vivid, romantlic tales of tnc
countries he has traveled for years the Voice of Tom
terriss is one tnat the film biz has never taken full advantage Oi as usual, it seems to take an Outsider like Radio to call the turn
• • • THE EFFERVESCENT Joe Getz booker for the local RKO circuit in Cincinnati has organized a Bookers' Club, with all the bookers of the local exchanges as members looks like a grand idea for bookers in other cities
write to Joe for the details On the word of Phillip Moeller, who directed Katharine Hepburn in "Break of Hearts the lady has the quickest mind in the American theater now we hope we've started something
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»DATE BOOKf
May 20-23: Allied States Ass'n annual convention, Piedmont Hotel, Atlanta.
May 20-24: Annual Spring Meeting of the Society of Motion Picture Engineers, Hotel Roosevelt, Hollywood.
May 23: RKO Golf Tournament, Fenimore Country Club, White Plains, N. Y.
May 26-June 2: Tenth annual Hollywood motion picture tennis tournament, Los An geles Club, Los Angeles.
May 25: Seventh Annual Bridge Party of the National Board of Review, Hotel Pennsylvania, New York. 1:45 P. M.
May 27: Annual New England Film Golf Tournament, Pine Brook Valley Country Club, Weston, Mass.
May 27: Actors' Equity Ass'n annual meeting, Hotel Astor, New York.
May 27-29: GB sales convention, New York.
Pettengill Bill Is
Not Expected to Pass
(Continued from Page 1) cannst be expected at present congressional session but ' will have a better chance in next congress. Although allied chieftains feel the measure has enough exhibitor support and sponsorship by public organizations to assure its passage, a private canvass of exhibitor views around convention headquarters indicates many theater owners individually are not in favor of the bill as it now stands. All of them are for elimination or revision of blind buying, but not all would like to do away with block booking. In at .east two states, it is learned, the local Allied directors went on record as against present wording of the Pettengill bill.
Cantor "Resting Easily"
■ i est Coast Bureau of THE FILM DAILY rioliywood — Eddie Cantor, a patient at the Good Samaritan Hospital, where he is under observation iOr a stomach disorder, last night was reported as "resting easily."
Mailing Code Levy Bills
Nine thousand code assessment oilis are being mailed out by the i-oue Authority to cover operating costs for the first six months oi 1935.
"Heroes of the Arctic" at Cameo
"Heroes of the Arctic," new Soviet film, is to have its premiere at the Cameo tomorrow.
"Tovarishi" for Acme
'•Tovarishi," a new Soviet picture, will have its premiere at the Acme theater on Friday.
Armida for Roxy Show Armida, Mexican .stage and screen .;iar, will appear in person at the Roxy starting Friday as the headliner.
Two Films on "Lawrence"
At least two pictures based on the famed "Lawrence of Arabia" are scheduled. In addition to one to be' released by S. S. Krellberg, United Artist: will offer one made by Alexander Korda in England.
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