The Film Daily (1935)

THE THEATER IMPROVEMENT NOTES Indianapolis — The Home, Culver, Ind., has been equipped with Strong lamps and rectifiers. The house has been completely renovated. Cornwall-On-Hudson, N. Y.— The New Storm King has installed S. 0. S. Cinemaphone Wide Fidelity Sound. S.O.S. Corp. also furnished the entire booth including Simplex Projectors, Suprex-lamps, as well as automatic curtain controls. Port Lavaca, Tex. — The Rex, one of the Long Theaters, is now being completely rebuilt and remodeled. Latest type acoustics, screen, electric lights, and projectors along with an air cooling system, raised floor and all new seats, are among the features for this modernized show palace. A. L. Clary is the skipper. Palatka, Fla. — Manager Wooten of the Howell has installed a ventilating fan. Rio Grande City, Tex. — The Dreamland, managed by A. and H. Contreras, is being altered and improved. Two new projectors, a perforated sound screen and other equipment is being installed. Lincoln, Neb. — Western Theater Supply, with Frank Van Husan and Temple DeVilbiss doing the labor, measured the Capitol here for a new cooling system. E. Weymouth, Mass. — Manager Joseph Hochberg of the Roosevelt has replaced his sound equipmen; with DeForrest Super Wide Range sound system. Decatur, Mich. — B. L. Pennell has enlarged the seating capacity of the Gem. Fairmont, Minn. — The Nicolas ha^ signed for Western Electric Wide Range to be installed in June. (Continued on Page 6) COMFORTABLE VISION • Immediately upon entering the theatre patrons enjoy the comfortable vision which High Intensity Projection permits. This screen light greatly improves black and white and makes colored pictures especially pleasing. National High Intensity Projector Carbons make available to theatres of every size a comfortable level of general illumination and the brilliant, snow white, screen illumination which only High Intensity Projection provides. Crria/t ynt&HtUy Onxnectcrr CcuwcnU Your Patrons Will Notice The Difference NATIONAL CARBON COMPANY, INC. Carbon Sales Division, Cleveland, Ohio «"^ Branch Saltt Offices BUSINES JOH II EDITOR'S NOTE: — This is the ninth of a series of articles These are regular weekly features and are written with tht prominent people will follow Mr. Ebersons. Letters from |» THEATER FURNISHINGS AND STUi It is from thirty years of experience only that I speak because after all, regan of how conceited I might be, I did not invent the theater, and do not claim ti a theater operator. Neither do I have a patent on good theater design. There are a great i other most prominent and equally experienced theater architects rendering most derful service to the industry. However, I feel that the wise showman will not mind, and will probably apprec a few hints with reference to interesting and artistic furnishings and special thel stunts, which combined with reasonable cost and utility, are indeed "BUSII" 3UILDERS." Novelty and flash in theater furnishings are in my estimation requisites of showmanship, and in this respect I follow Barnum's theories. The exhibitor who went 'high-brow" with his severe art theater and still ceeded, is in the minority. Barnum created the three-ring circus and entertained the masses and mil with his gigantic shows and displays, and did this simply because he did not anyone to say, "We went and paid our admission and didn't get our money's wo He did not want them to say, "Just another show." Hence his novelties three-ring circus, which still in Barnum style, amuses old and young and tenders i happy hours of entertainment. Mr. Exhibitor, don't let them say, "Just another theater." You may have a good theater, all well within the building law — the maximum capacity — and no d you have done your best tc engage architectural and contractors' services as chi as possible. But that is not enough to assure you permanent success. It is the manent and sustained success of the theater served, and particular neighborhood counts. The initial few months of successful operation of a "new theater," will amortize your investment and will not satisfy your ambition for permanent succe'J your enterprise. One must ever be on the continuous alert and groom your theater structure interior so as to hold the appreciation and the interest of your paying guest patrons. Assuming that you have done everything "standard" and "proper" in the bui and furnishing of your theater, I nevertheless want to mention a few items in thil furnishings and stunts, which, in my estimation, are real "BUSINESS BUILDER!' (Con, : ;il ■it I S.O.S. Cinemaphone The Mark of Perfect Sound in the Theatre Complete Equipment or Parts You Save on Every Buy with Us S.O.S. CORPORATION 1600 Broadway, New York AIR CONDITIONING m. PHOrys, CONDITIONi ICC BLOWERS PANS AIR WASHERS: 252 West 26th St., New Yoi