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THE
ZANUCK TO OCCUPY
WESTWOOD STUDIOS
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producer is now preparing for a hurried trip east in connection with the new Fox-20th Century company as well as to wind up certain business in connection with 20th Century's withdrawal from United Artists.
9 Schwarz Circuit Houses Under New Management
Louisville — Nine theaters formerly owned and operated by the Schwarz Circuit, with headquarters here, are now under the banner of Theatrical Managers, Inc., V. U. Young, president. Theaters include the Alamo, Brown, Grand, Lincoln, Palace and Studio in Louisville; Strand and Shelby, Shelbyville, Ky. and Elks, New Albany, Ind.
First of Olympia Releases Olympia Pictures' first of 12 releases for next season will be "Spring in the Air," featuring Wendy Barrie and Zelma O'Neal, ready July 1, it was said yesterday by M. J. Kandel, president. Included in the 12 will be "Scrooge," based on the Dickens Christmas carol, to be released around Christmas time; "Vintage Wine," with Claire Luce, and "The Private Secretary," with Edward Everett Horton.
THE INDUSTRY'S DATE BOOK
Today: Universal annual sales convention, Hotel Stevens, Chicago.
June 7-8: Republic Pictures sales convention Netherlands-Plaza Hotel, Cincinnati.
June 10-23: Warner-First National sales convention, Hotel Ambassador, Los Angeles.
June 12: Twantythird Film Daily Golf Tourn menf, Progress Country Club, Purchase. » Y.
June 12: Republic Pictures regional sales meeting, Cosmopolitan Hotel, Denver.
June 13-16: Paramount annual sales convention, New York.
June 15: St. Louis Variety Club annual boit ride on Mississippi River at midnight.
June 15: Republic Pictures regional sales meeting, New Washington Hotel, Seattle.
June 15-18: Independent Theater Supply Dealers A*s'n innual convention, Edgewater Beach Hotel, Chicago.
June 16-17: Mississippi Division of ArkansasMisssissippi-Tennessee Theater Owners convention, Hotel Robert E. Lee, Jackson, Miss.
June 16-17: V P.T.O. of Virginia convention Patrick Henry Hotel, Roanoke, Va.
June 17-19: RKO annual sales conventior Drake Hotel, Chicago.
June 19: Warner Club's annual outing t Bear Mountain.
June 20: Republic Pictures regional sales meeting, Roosevelt Hotel, Hollywood.
June 24: Allied eastern regional meeting, Boston.
June 25: Independent Exhibitors, Inc., meeting. Boston.
June 26-27: Convention of West Virginia exhibitors, White Sulphur Springs, W. Va.
June 29: M. & P. Cricuit home office outing, Mayflower Hotel, Plymouth, Mass.
Aug. 5: National Independent Allied Theater Day, 25 per cent of receipts going to Allied war chest.
• • • A FORWARD step in planning an advertising
campaign for a big production is being undertaken by Fox Films
with the launching of an Advertising Forum to discuss
and devise plans for advertising "Dante's Inferno" the
company has gone to great lengths in planning this innovation, believing that it marks a new era in co-operation between the theater and the producer in properly presenting an outstanding production through advertising and publicity media
• • • SO TODAY there are 20 theater advertising men
assembled from all parts of the country quartered by Fox
at the Waldorf this morning they will be formally welcomed by John D. Clark, general manager of distribution
and Charles McCarthy, director of advertising and publicity at the company's home office
• • • AFTER THE screening of "Dante's Inferno," the group will go to the Waldorf for luncheon on the Starlight Roof then in the afternoon an informal discussion on the campaign for advertising and publicizing the feature will take place in the Romany Suite an exhibit will be on display there, showing advertising pieces, sketches for outdoor paper, theater fronts and exploitation features the assembled advertising experts will appraise the material already prepared
and they will determine the selection and creation of a
campaign that will intelligently assist exhibitors everywhere to get the maximum returns from the production
• • • ATTENDING THIS Forum are Milton H. Feld,
Monarch Theaters Oscar A. Doob, Loew's Theaters, N. Y.
John Dowd, RKO Morris Kinzler, Roxy, N. Y.
...... Harry Browning, M & P Theaters, Boston Charles
Winchell, Minnesota Amusement Co., Minneapolis H. E.
Jameyson, Fox, Wichita Frank W. Buhler, Fox, Philadelphia Charles B. Taylor, Buffalo Theater Gus W.
Lampe, Eckel, Syracuse E. E. Whitaker, Fox, Atlanta, Ollie Brooks, Butterfield Circuit, Detroit John Carroll, Fay's, Providence L. B. Cool, Fulton, Pittsburgh
William Hollander, Balaban & Katz, Chicago
George Tyson, Alvin, Pittsburgh
• • • THE AMPA luncheon at the Edison Hotel had the Russian delegates of the Soviet M. P. Industry as their guests
the proceedings covered the ground along the lines of the M. P. Forum last Tuesday when these same gentlemen talked about the Soviet developments of the motion picture Boris Morros acted as interpreter Cantor Rosenblatt's son sang two songs Tom Howard and George Shelton entertained with their patter
* * *
• • • A CLASSY new style of program mag is now being put out by the Radio City Music Hall 36 pages
containing, besides the weekly stage and screen bill, pages of interesting facts, notes about films and players, articles on various topical subjects and a fine quota of paid ads
the current issue has articles by Russell Markert and George Freedley, in addition to Screen Flashes by Sam Brody.
• • • A COCKTAIL party was given in honor of Igor Gorin new M-G-M contract player yesterday at the
Waldorf Gorin, who leaves New York Sunday for Holly
wood, will appear on the Campbell Soup program co-star
ring with Dick Powell
20 FREE VAUDE UNITS
(J
PLAYING N. ENGLAND
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20 more weeks of split-week bookings. Now out of 885 houses in the area, only 32 have regular stage shows, with 13 presenting some type of amateur talent one night a week and eight using occasional flesh.
Virginia Censor Deletions Are Reduced 50 Per Cent
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were rejected in the period. Reid says the films released in recent months have shown tremendous improvement in both subject matter and handling. Increased number of pictures examined will make the receipts of the division this year the best in its history.
Finishes Para. French Film
Paris (By Cable) — Ike Blumenthal, in charge of Paramount's studio at Joinville, has finished "Napoleon Bonaparte," first of a series of eight features the plant is making for new season distribution. These will be the only foreign-language pictures the company produces.
Chesterfield-Invincible Finish 12
Chesterfield-Invincible have completed 12 of their scheduled 18 productions for 1934-35. Shooting on "Happiness C. O. D.," the thirteenth production starts next week, and the rest of the program will follow along, it was said yesterday by Geo. E. Batcheller, Jr.
Indie Circuit Plans Delayed
Further consideration of the proposal to start a new independent circuit in New York is being delayed pending completion by Attorney Milton C. Weisman of a setup plan.
Acquiring Jersey City Theater Harold Rose and Percy C. Russell Jr. are taking over the Plaza, Jersey City, early in July. House has been dark.
New Martin Theater Opens
Sylacauga, Ala. — The Ritz, new theater, was opened recently by the Martin Theaters. It seats 900 and replaces the Martin house destroyed by fire last fall.
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Ralph Wilk
Jacob Wilk
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