The Film Daily (1935)

THE iStl DAILY Saturday, June 8, 1935 ••••EQUIPMENT*** (Continued from Page 5) the wall as possible, placing lamp above display back. (Nobody will steal your posters. They may rip your chairs in the dark theater, but very seldom does the ruthless theater vandal operate in the bright lobby or vestibule.) 5. Widen your small lobby. Take three feet off the store at each side, and thus gain, if possible, space for an island box-office. 6. Repaint doors and mouldings on outside and in lobby. Never mind the many coats of paint already on these doors. No doubt originally they were brown; then someone told you to make them red. A few months later the janitor painted same green. And I bet you a chain letter that today they are gold or aluminum. That ends it. You must start all over again. Paint same, and stipple them with a rubber plunger tool to give them a mottled effect. 7. Cover standee rail with Laminated Plywood in streamline fashion, emphasizing aisle entrance. Cover top rail with imitation leather in bold grain. 8. Replace fabric panels on sidewalk, or supply over-drapes using light-weight, inexpensive material in contrasting color, and feature in the center of these panels, plaster plaques, or better yet, a Hartmont Decorative Panel, painted in effects to be seen in the dark. 9. Re-dye all your proscenium draperies and add a few new trimmings. 10. Cover the tile or terrazzo floor in lobby with carpet. Buy a regular pattern roll good theater carpet and create a rug design by placing a three-foot border all around this lobby carpet, using plain dark red, or dark carpeting. 11. Re-cover the backs of your chairs. Replace the hard squab seat with spring seats, or buy new opera chairs if necessary. Whatever you do, throw out your 18-inch chairs. Use no chairs less than 19 inches and space them at least 32 inches heel to heel. (You might lose a few chairs. What of it! It is by virtue of this added comfort, always appreciated by the public, that you will be able to sell the chairs you have left oftener. ) And while I am on this subject, did your architect ever suggest to you to remodel your auditorium arrangement and add to your seating capacity by building a modified stadium in the rear? This is worth while looking into. Such arrangement will also allow you to place SELL YOUR COOL THEATRE ON YOUR MARQUEE! VALANCES 40c per foot without FROSTING 45c per foot with FROSTING ftfefaflMIIIK 7W ANY COLORS— ANY SIZE— ANY COPY MORRIS LIBERMAN 729 BROADWAY NEW YORK Tel. SPring 7-2320 1018 SO. WABASH AVE. CHICAGO Wabash 5815 K your retiring rooms conveniently on the first floor, and this, I assure you, is a progressive and proven successful suggestion. 12. Retiring rooms, designed and furnished in "modern" style. You will be surprised how cheaply this can be done under a standardized plan. 13. Re-arrange your ventilating. Eliminate motor noises, and re-arrange distribution of air. 14. Very few exhibitors, particularly in small houses, realize how bad their projection and sound is, and how easily same could be improved. In connection with this matter, I recommend that instead of using "bootleg" or "independent" sound apparatus, which has wrecked many small exhibitors, that you lean upon the advice and product of "national" and "general" manufacturers of projection apparatus and sound equipment. Of course, throughout, I have the "small theater" in mind. I am not speaking of the Paramount, State, Palace, Grand or Majestic line of theaters. I am talking about the Isis, Luxor, The Family, Main Street, Adelphi, Bijou and Cozy, you understand. There are almost as many more suggestions for the "Ailing Theater" as there were business codes under the NRA, but we will come to that later. If you will follow through as enumerated in the above, you will have given satisfactory and proper first aid to your "Ailing Theater" and "Box-Office." Mind, if you please, your architect and experienced theater builder will accentuate the remodeling operations, and if wisely selected should save you in cost and time their service fee many times over. Few people get well on corner store patent medicine, "The Doctor Knows Best." ■ GIVE YOUR HOUSE THAT MODERN TOUCH ii EQUIPMENT NOTES (Continued from Page 5) mensional sound, says the publication, and is a physical amplification system used in connection with present electrical equipment. It completed diffuses .sound, it is said. Volf employs a water surface as a reflecting medium, also as a mixing and distributing method, and through this water, claims pure radiation of sound and the vibrations become three dimensional within an auditorium. Indianapolis — National Ozone Machine Co. is concentrating sales activities on its National Tubeless Ozonator, device for creating ozone. Model 1-S has a capacity of 5,000 cubic feet while Model 3-M has a capacity of 25,000 cubic feet and is particularly recommended for small theaters. Model 6-M services 50,000 cubic feet while Model 9-L has a capacity of 100,000 cubic feet and is especially suitable for large auditoriums. Chicago — The Paramount Film Magazine Fire Protector, its manufacturers point out, is composed of a pair of devices, Paramount top and bottom, designed to eliminate fires originating in the projector head. Devices are automatic and mechanical, it is said. As a fire develops at the aperture, it is prevented from reaching the upper and lower film magazines, it is pointed out. Should a fire occur either in the top or bottom device, or in both, the film slot is sealed by the instantaneous action of a springoperated knife blade which is controlled by a fusible link. The knife blade cuts the film and seals the opening to the upper or lower film magazine and sound box, confining the blaze to the small amount of film within the projector. IMPROVEMENT NOTES (Continued from Page 4) San Rafael, Cal. — Additional head, sets for the Western Electric hard of hearing equipments have beer ordered by the El Caminio. Mattapan, Mass. — Wide Range has been added to the Western Elec trie equipment at the Oriental. San Francisco, Cal. — Westerr Electric Wide Range has gone intc the Avenue. Orange, Cal. — The Orange has added Wide Range to its W. E sound. Berkeley, Cal. — More headsets going into the Oaks for the Westerr Electric hard of hearing equipment Brooklyn, N. Y. — Western Elec trie Wide Range has been installed in the Tivoli and has been con tracted for by the Empress. El Dorado, 111. — Western Electric Wide Range will be added soon ir the Orpheum. Grafton, N. D. — Strand theater is to be overhauled completely. Titusville, Fla. — Several thousanc dollars will be spent in a remodeling program of the Magnolia theater Thomas Brandon is owner. Quincy, Mass. — The State of the Morse-Rothenberg circuit has recently had a new National Siroccc ventilating system installed by the Boston office of National The^ Supply. % Bangor, Me. — National Theatei Supply Co. has just recently furJ nished the Publix New Bijou here) with two new Peerless Magnarc high intensity reflector arc lamps. I u.