The Film Daily (1935)

THE iturday, June 8, 1935 -s&a daily ILM TAX REDUCTION EXPECTED IN MEXICO ' Mexican government within the act few months is expected to rejce the tax which takes annually ■om American distributors 10 to > per cent of their gross receipts, id also to lower import duties on Ims, it was said yesterday by Louis ezama, managing director for RKO adio in Mexico, who is here to atnd the annual RKO convention, roduction of pictures in Mexico has :en increasing the past few years, {.Continued on Page 7) ezama said, and will total 30 in 935 compared with 22 in 1934 and L in 1933. Outside of the big cities, Mexican ictures are preferred by the peole some of whom are illiterate and mnot read the superimposed titles mch less understand English, said ezama. He reports theater business betir this year than last, and RKO usiness much improved over the receding year. Four new theaters 'ill be constructed this year, all in lexico City, Lezama stated. Mex:o has 735 theaters in all. Wants Musicians' Union STo Operate Show Stands (Continued from Page 1) 'ipitone and his co-delegate, !harles Rittner, have left for Asury Park. Leon Hirsch, third deegate, will leave shortly. EXPLOITING CURRENT FILMS "Wedding Night" Plugs At the State, Memphis CEVERAL effective tie ups, which gained the attention of the entire city, marked the exploitation put over by Manager Cecil Vogel of Loew's State Theater, Memphis, for the premiere of "The Wedding Night." Western Union distributed 2,000 dodgers and used 10 jumbo displays in their branch windows. All local street cars carried special dash-board signs. Apex Laundry distributed 2,000 folders and 5,000 stickers were placed on all match boxes distributed at hotels and cigar stands. All grocery stores distributed specially imprinted shopping bags and 150 streamers were used on both the Jolly and Yellow cabs. Small imprinted envelopes, each containing a handful of rice, were distributed on the streets throughout the city; 2,000 blotters were circulated throughout office buildings and all local banks. A tie-up with the Greyhound Bus Company accounted for 100 22x28 cards in all terminals. The Graham Furniture Company distributed 1,000 photographs of Gary Cooper, and gave the picture several plugs on their radio program over Station WHBQ. "The Wedding Night," in playlet form, was broadcast over Station WMC, local NBC outlet. Station WHBQ used a contest based on naming the players who costarred with Cooper or Sten and their last three pictures. Guest tickets to see "The Wedding Night" were given the winners. The picture also received mention on the Graham Furniture and Front Street Garage programs. Two newspaper contests were put over. The "Daily News" ran a 3-day contest on a numeral angle, and the "Press-Scimitar" ran a contest similar to a movie star face contest. Tickets were awarded the winners in each contest. — Loew's State, Memphis Quaker Oats Tieup Plugs "Devil Dogs" COINCIDENT with the run of "Devil Dogs of the Air" at the Roosevelt Theater in Seattle, Quaker Oats tied in with approximately fifty grocery windows, which included some outstanding displays. All of the windows in addition to displaying Quaker Oats merchandise had window cards and miniature airplanes announcing "Devil Dogs" was playing at the Roosevelt. — Roosevelt, Seattle GOVT RELIEF SHOWS TO CHARGE ADMISSION (Continued from Page 1) circus bills are planned for the summer. Ralph Whitehead, executive secretary of the American Federation of Actors, commenting on complaints of exhibitors against the competition provided by free shows, said yesterday that unless regular theaters assume the obligation of providing employment for the actors out of work, the artists are obliged to find other means to earn a living in their trade. Republic Finances All Set — Johnston (Continued from Page 1) chief, who outlined the coming schedule. Lineup is divided into several groups, including five Gold Medal Specials, five Blue Ribbon Winners, eight Showmanship Pictures, eight Entertainment Group, eight John Wayne Greater Western Series, eight Fast Action Westerns and four serials. First of the Gold Medals to go in work will be "Forbidden Heaven", with Charles Farrell and Charlotte Henry, directed by Reginald Barker. THEATRES EVERYWHERE SHOULD USE UNCLE SAM'S MOVIE PROJECTOR IN THEIR PROMOTION OF CHILDREN ATTENDANCE WRITE FOR THEATRE CONTEST PLAN SOME OF THE STARS FEATURED IN DURACOLOR FILMS "POPEYE" "SCRAPPY" "BETTY BOOP" "TOM MIX" "DICK TRACY" "ORPHAN ANNIE" AND MANY OTHER CHARACTERS AND NURSERY RHYMES NOW AVAILABLE FOR USE IN PROJECTORS WRITE FOR INFORMATION ON DUROTONE TALKIE SYSTEM AND MOVIE TRACER HOME MOVIE PROJECTORS, FEATURING THE FAMOUS LIBRARY OF 'DURACOLOR' ANIMATED FILMS DURABLE TOY & NOVELTY CORPORATION 200 FIFTH AVENUE • NEW YORK, N. Y. MM '-■ —