The Film Daily (1935)

Intimate in Character International in Scope dependent in Thought The Daily Newspaper Of Motion Pictures Now Seventeen Years Old VOL. 67, NO. 136 NEW YORK, TUESDAY, JUNE TEN CENTS Kuykendall Offers Plan to Enrf )uals9 Price Cuts BLOCK MOVE TO DELAYJSCAP 1 HAL UNTIL FALL All's Ready for the 23rd Golf Tour lament Tomorrow Viewing . . . the passing parade By DON CARLE GILLETTE NEW season's product announcements, as advertised to date, are commendable for their avoidance of cotossalisms and their closer adherence to informative master that means something to the prospective purchaser of pictures. It has taken a bit of time for some producers to realize that the single name of Shirley Temple or Will Rogers or Mae West contains more sales talk than "a super-special with an all-star cast." Temple and Rogers and West are quantities that can be visualized by exhibitors as well as by their patrons. Not so with "stupendous production" and "stellar cast" They are just high-sounding phrases that leave the reader cold and unimpressed. — • — INDEPENDENT producers and pictures ' will be fewer again this season, probably touching the lowest level in a couple of decades except for the temporary dip during the changeover to sound. The chief reason, strangely enough, is double features. When little fellows with limited resources and facilities started turning out quickies specifically for dual bills, they forgot to take into account that stronger competitors would meet the situation by offering Class A pictures on a two-for-one basis, thereby eventually leaving fewer playdates for inferior product. Anybody can compete on the basis of quantity, but there never will be a permanent substitute for quality. SPEAKING of independents, but the successful kind, the one that is in a '';*s by itself has just held its first sales Mention under somewhat unprecedented aJfpices. Not only has Republic Pictures announced an elaborate program of 46 attractions, but all of the pictures are designated and their finances arranged — right now. That's what you call being set to go. Elaborate Preparations Completed for Big Industry Event All set for the great Outdoor Classic — the Film Daily Twentythird Golf Tournament. Tomorrow. Progress Country Club, at Purchase, near White Plains, N. Y. Directions for getting there will be found in this issue. The opposing teams for the match play have been picked. The AMPA team has Tom Gerety, {Continued on Page 9) 50 ARE SUBPOENAED AS ASCAP WITNESSES The government has subpoenaed about 50 industry figures including Leopold Friedman, Maj. L. E. Thompson, Ed Kuykendall, Walter Vincent, W. T. Powers, Milton C. Weisman and Sidney Justin, to ap(Continued on Page 6) Budd Rogers, Goldstein Join Republic Personnel Coincident with the absorption of Liberty Pictures and Majestic by Republic Pictures and the affiliation of M. H. Hoffman, Liberty president, with the Republic organization to produce eight pictures on its com (Continued on Page 6) Norma S uliet West Coast Bu .M DAILY Hollywood — M-G-i ns plans to star Norma Shearer ii neo and Juliet." Irvini produce it, with John Masetieiu ....mig from England to do the screen treatment. Virginia MPTO Lines Up Subjects for Convention Richmond — Program of the M. P. T. O. of Virginia convention to be held June 16-17 at the Patrick Henry Hotel, Roanoke, will include a talk by C. H. Morrissette, state tax commissioner, on the subject of tax problems of the state of Virginia; a discussion of legal problems of the exhibitor by Col. Robert T. Barton, attorney for the M. P. T. 0.; round-table discussions on blockbooking, non-theatrical competition, and what structure is recommended (.Continued on Page 6) Attorney General Orders Immediate Trial of U. S.-Ascap Suit Under telephoned instructions from Attorney General Cummings in Washington trial of the U. S. anti-trust suit against Ascap, the Music Publishers Protective Ass'n and the Music Dealers Service Corp. will start this morning in Federal Court following an adjournment (Continued on Page 7) SMITH, SEARS, EINFELD MADE VICE PREXYS IV est Coast Bureau of THE FILM DAILY Hollywood — Gradwell Sears, western and southern sales manager for Warner Bros.-F. N., Andrew W. (Continued on Page 8) Schenck Reported After GB Control for Fox ofLoctSoi(E«L^BS WARNER CONVENTION through purchase of stock interests of the Ostrer brothers is reported ISMPCD WAY OKI PflACT sought by Fox at conferences now in y IiULiI If M I Ull UUHO I progress between Joseph M. Schenck, new Fox board chairman and Isadore Ostrer. Fox already owns a 49 per cent interest in GB, while the Ostrers control another 49 per (Continued on Page 7) Rider in Contracts Proposed For Ending Duals, Price Cuts Edgar Bloom May Hold Western Electric Post Also Edgar Bloom, whose election as president of Electrical Research Products is expected to occur at a meeting of its board of directors today, is considered likely to also retain his post as president of Western Electric. Bloom is slated to succeed John E. Otterson, who is becoming president of Paramount. A plan for banning double features, admission price cutting through premiums and other schemes, and establishing minimum admission prices for evening and matinee shows was recommended yesterday by President Ed Kuykendall of the M. P. T. 0. A., who urged "Class A" theaters to incorporate a "rider" to cover these matters in exhibition contracts. The proposed (Continued on Page 8) West Coast Bureau of THE FILM DAILY Hollywood — Warner Bros.' business is now practically double what it was at the lowest period during the depression, said Harry M. War(Continued on Page 8) General Theaters Plan Being Filed This Week General Theaters Equipment reorganization plan will be filed at Wilmington, Del. this week, it is expected. Less Work for Censors Eliminations made in Fox pictures by censors over the past 12 months declined 71.5 per cent over the previous corresponding period, according to records of Hettie Gray Baker, the company's censor officer. kllH