The Film Daily (1935)

THE » » THEATER IMPROVEMENT NOTES « « New York City — Five additional RKO theaters have replaced their old sound equipment with new RCA Photophone High Fidelity systems. They include the Franklin, in the Bronx; RKO 58th Street, Tfanhattan; Proctor's Palace, Newark; Proctor's Mount Vernon, and the Palace, in Rochester, N. Y. Austin, Tex. — The Queen, operated hy the Interstate Circuit, Inc., a Hoblitzelle theater unit, has replaced its old sound apparatus with a complete new Photophone High Fidelity system. The house is being completely renovated. Waterbury, Conn. — Fred Quatrano has arranged for immediate installation of new Photophone High Fidelity sound in the Lyric. The theater is being completely renovated and a new balcony installed. Brattleboro, Vt. — New Photophone High Fidelity sound has been installed in the Latchis operated by Peter D. Latchis of Keene. Forest City, la. — The Forest has been equipped with a new RCA High Fidelity sound system, according to Minn A. Brown, who operates the house. New Lexington, 0. — C. E. Davis, owner of the Perry, has equipped his house with new Photophone High Fidelity sound. (Continued on Page 6) S. 0. S. Cinemaphone The Mark of Perfect Sound in the Theatre Complete Equipment or Parts t I You Save on Every Buy with Us S. 0. S. CORPORATION 1600 Broadway, New York 1 1 T 1 S r Mi \ ° K •i~ Prelection allows ample general • ™*h MT ZZ e,y c°mfortab,e v',sion' Ct gives satisfaction rr blindness. Available for Theatres of Every Size NATIONAL rARBON COMPANY, INC. Unit of Un.on^rb.d N.wYork.P^burgh-Ch,c.9o -boo BUSINES * JOH ri EDITOR'S NOTE: — This is the eleventh of a series of article. These are regular weekly features and are written with the prominent people will follow Mr. Eberson's. Letters fromi p II IT MAKES .!. RECORDING ON Film or Disc INDUSTRIALSLIDE FILMBRUNSWICK PRODUCTIONS CORP. CH. 4-2200 321 W. 44A St. N.Y.C. AIR CONDITIONING ft PHOOh ONDITIONINGCC t BLOWERS I AIR WASH 252 West 26th St., New Yo Not because I know so much, or am so superior in my judgment, this -would get i nowhere, but still "It makes me laugh" when I see the big and the little make mistak contrary to all evident experience. I mean the man who wants to build a "new theater," instead of spending moi en modernizing the old and present stand. By this I do not mean some of the f "ten strike" spots still open and commanding new theaters, or the new theaters be planned and erected by the foresighted circuit operator, but theaters planned being built to round up city territories and closing gaps. I mean the man that has a theater in a good location, but antiquated and run do\ How do you know that the old theater will not stand economic remodeling? \\ », not find out? Send for your theater architect and let him survey the situation you. Pay him for preliminary plans and estimates. Pay him. It will pay you. Hot weather is here, and mindful of our main heading, "Business Builders," wh did your business go to last week-end? You wished you had a cooling plant or a semi-cooling plant. Enormous strii have been made in air conditioning and refrigeration in the last eighteen months, more excuse left. Proper air distribution, proper refrigeration installations are bet than ever, cheaper than ever. Operating costs are down and a great number of i tionally known large corporations are equipped to successfully serve our industry w small and large full refrigeration and semi-cooling plants. "It makes me laugh" how readily one exhibitor is willing to follow the example another without an effort of independent thought or special reflection towards in vidual needs. Just copying Don't! Why the typical spotty, sight-disturbing sidewall bracket? If you lamp sa too heavily you hurt the picture. If you place dark shades or cut the wattage, ) will still disturb and annoy your patron, and at the same time not get suffici general auditorium illumination. Why not, in order to meet the regulations of emergency lighting, double I number of aisle lights, using special "Scheinwerfers" on outside aisles, and install ov head in ceiling, indirect Lumiline troughs? To take advantage of the flexibility