The Film Daily (1935)

Saturday, June 22, 1935 ilENT IILDERS HISON lis paper by John Eberson, one of America s leading architects, g BUSINESS BUILDERS for exhibitors. Articles by other ■questing information will be answered by this department. E LAUGH // ern electrical lamps and fixtures will tend to change entire appearance of your torium. "It makes me laugh" — you admire your decorator's colorful sketch and give him 0. K. Rust brown damask in the sidewall panels, stiles tangerine, jade green in cove, a lighter green in ceiling panels, the dado in Chinese red. Fine! And the looks beautiful, both on the scaffolding with the white worklight, and from down w while the side doors are open. But — "it makes me laugh" — out comes the scaffolding, exit doors are closed, and kets have just been lamped up for "picture lighting" with typical "Amber," "Rose :," or "Flame Tint" bulbs, and what happens? The rust brown damask turns ugly vn, the tangerine pilasters and stiles are red, and all your beautiful greens and s have turned into mud color. All this is actual observation. Why not let your theater architect advise you in .k r selection instead of leaving it to your handy man or house painter "next door"! Yes! I know no operator figures on spending any money for remodeling during summer months, and puts it off until September. He watches his little nest egg i:over lean summer weeks. Nevertheless, it is "The Good Old Summertime" to do ■ remodeling in. "It makes me laugh." Just received a letter from a man in Indiana (he must be lader of The Film Daily) requesting me to send him catalogue of "Streamline Tries'' and any other information I might have on theater construction. He is particly interested in acoustics. Postage of six cents accompanied this interesting inquiry ;over my expense of forwarding my full reply. Now, what is the use? I kept the six cents postage and I pray for forgiveness ny white sin. »j New fandangle floor bowls and sight lines, "It makes me laugh." They never "be "Business Builders." First you go up to your seats and then you go down with your seats in the middle our house. And then you go up again with your front rows as you near the screen. What discomfort to the average person! How unnatural a position to become ac litii lei "fomed to. In the rear of the house you crumple forward. (Continued on Page 6) In the middle of tne All Set to Serve You / National Service never relaxes. It is ready to help your renovation, re-equipment and repair problems. Only equipment of KNOWN QUALITY. Carpets, seating, screens, projectors. Send for catalog. National is PREPARED to SERVE your theatre. NATIONAL TH EATRE 92 Gold St. or Office Nearest You SUPPLY CO. New York, N. Y. EQUIPMENT FIELD NOTES Denver — The following recent sales have been reported by the National Theater Supply, Denver: ventilating equipment, air washer, etc., to the Alamento, Alamogordo, New Mex.; new screen to the Opera House, Dawson, New Mex.; Peerless Magnarc reflecting type lamps to the Aladdin in Denver; National Tungar rectifiers to the Jones, Canon City, Colo.; new Walker screen to the Palace, Lovington, New Mex.; ventilating system, National Sorocco fan, and air washer to the Rex, Jal, New Mex.; the Rex, Hobbs, New Mex.; and to the Cavern, Carlsbad, New Mex. In the new theater in Colorado Springs built to replace the Rialto, ventilating equipment including 108 National Sirocco blowers, air washer, motor, and other such equipment, were installed. The projectors were overhauled and rebuilt. Peerless Magnarc lamps were installed, also GE Copper Oxide rectifiers, this being the first installation of these in this territory. Indianapolis — National Sirocco Air Washers have been installed in the Auditorium in Connersville, Ind.; Rialto in Tell City; Artcraft, Franklin; Elwood, Elwood; Crumps, Columbus. National Sirocco theater fans have been installed in the Temple Court, Washington, Ind.; Liberty, Washington; Voncastle, Greencastle. Detroit — The Royal Oak in Royal Oak, northern suburb, is installing air condition. House is operated by Charles and Harry Komer. Pittsburgh — A. & S. Steinberg, equipment dealers, this week sold 1,100 chairs to Vernon Scott of the Scott Theater Circuit. Houses in Johnstown and Altoona are being re-seated. Omaha, Neb. — The Crystal at Manning, la., and the Park in Omaha have been treated to new screens. Detroit — Ideal Spring Seating Co. has been formed here, with offices at 578 Maccabees Building, to manufacture a new type of theatrical seat using special spring. The company is establishing its factory in this city. Wynot, Neb. — The Wynot, managed by Victor Nelson, has new sound installed by Scott-Ballantyne of Omaha. HEADQUARTERS . . For iteliablf PROJECTION EQUIPMENT OF THE BETTER KIND THEATRE ACCESSORIES CARPETS— CHAIRS l\eir anil Id-huill Equipment Aiuays on Hand AMUSEMENT SUPPLY CO., INC. 341 W. 44th St., N. Y. C. LAckawanna 4-7510 "LET'S LIVE TONIGHT" You won't find designs in Alexander Smith Carpet that are here today and gone tomorrow — the designs will he as much in vogue a thousand and one nights hence as they are at the moment. Which is one reason why Alexander Smith Carpets are used in the majority of the country's most successful theatres. ALEXANDER SMITH CARPET