The Film Daily (1935)

THE ■%£1 DAILY Saturday, June 22, 1935 IMPROVEMENT NOTES (.Continued from Page 4) Syracuse, Neb. — A Magic Weather cooling plant went into the Palace here. Durham, N. C. — Rialto theater will undergo remodeling changes soon. The work will include the lowering of the marquee and the installation of a washed-air cooling system. Baltimore — The Capitol, 1518 West Baltimore St., is being equipped with an air-conditioning system. Vernal, Utah — The Vogue, operated by Mrs. E. R. Cooper, is being reseated by the Service Theater Supply Co. Kirkwood, Mo. — The Kirkwood, operated by Ted Linding, has replaced its old sound with new Photophone High Fidelity equipment. Brooklyn, N. Y. — The Glenwood, at 1475 Flatbush Ave., has been equipped with new RCA High Fidelity sound apparatus by Mr. Rosenwald who also operates the Quentin. Howard Lesser manages the house. Kansas City, Mo. — The Palace, owned by D. Donnici, has been equipped with a new RCA High Fidelity sound system. Lynchburg, Va. — Dan Weinberg, of Bedford, has completed arrange EQUIPMENT BUSINESS BUILDERS (Continued from Page 5) house you feel submerged like in a pit, and those in the front rows are lying on their back. I ask why expect our patrons to assume such unnatural and unaccustomed positions? No one can relax under such circumstances, in my estimation. Experienced theater architects are careful to use in all theaters, stair risers of the same average heights found in the average home. Your patron is accustomed to climb such stairs without effort, using certain muscles and certain strength. A stair tread lower or higher will tire your patron. Conservation of habit and custom lead to comfort and enjoyable relaxation, and this is the object and subject of proper theater design. I am serious. The novelty up and down floor pitch has no rhyme or reason. However, others might differ with me. Give me the double bowl floor any time. "THE GOOD OLD SUMMERTIME IS THE TIME TO REMODEL/7 ments with RCA for the immediate installation of new Photophone High Fidelity sound in the Harrison here. Gastonia, N. C. — The New has replaced its former sound system with a Western Electric Wide Range installation. Thibadoux, La. — Wide Range has been added to the Western Electric sound at the Grand. Bay Head, N. J.— The 300-seat Lorraine theater has installed Western Electric Wide Range. Morgan City, La. — -Western Electric Wide Range has been added to the sound equipment at the Opera House. Cambridge, Md. — Wide Range has been added to the Western Electric Sound System at the Arcade. The theater has a 900 capacity. Macon, Miss. — Western Electric Wide Range goes into the Dreamland. Theater seating capacity is 400. Urges Velvet Carpet As Best for Theat^ "Next to appearance, the thing you should be most concerned about when purchasing carpet is the length of time the carpet will wear," says A. G. Ashcroft, product engineer, of Alexander Smith & Sons Carpet Co., Yonkers, N. Y. He urges velvet carpet as the best covering for theater floors. Ashcroft says: "Appearance (coloring, design and texture) comes first, naturally, because that is all your patrons are interested in and it is to please them primarily that you buy carpet. Appearance, however, is a matter of personal taste — whether yours, your architect's, your decorator's or a combination of all three. The wear-life of carpet, on the other hand, is what ultimately will determine whether or not the price you pay turns out to be reasonable or excessively high. "No exhibitor, with all his other duties, can be expected to be a carpet expert. How then are you to know what kind of carpet will give you the greatest value for your money? Based on my own experience I would say that you won't gc far wrong if you will follow three simple rules. (1) Buy the product of a reputable manufacturer; (2) buy from a reputable sales organization on whom you can rely for service; (3) buy velvet carpet. Reasons 1 and 2 are obvious. But why velvet carpet? Why not Axminster, Wilton, Chenille or some other weave?" MAILING LIST? CALL GREEN! Specialist in building up and maintaining mailing lists for theatres, putting the names on high speed automatic addressing plates, and furnishing a set of addressed envelopes each week. No initial expense, no machinery to buy. "Give it to Green!" GREEN ADDRESSING & MAILING CO. 28 West 23rd Street, New York PHONE STuyvesant 9-2666 VALANCES WILL EXPLOIT YOUR COOL INTERIOR LUSTERSHEEN LETTERS ON AWNING STRIPED ANY COLORS— ANY SIZE— ANY COPY ORRIS LIBERMAN 729 BROADWAY NEW YORK Tel. SPring 7-2320 1018 SO. WABASH AVE. A CHICAGO Wabash 5815