The Film Daily (1937)

uesday, March 16, 1937 DAILY MISSOURI BANK NIGHT DECISION DUE IN MAY RKO Radio Branch Managers Hear Depinet on Tel. Hookup St. Louis — The Missouri Supreme Court en banc is expected to decide n May on the legality of Bank "light in Missouri in the case of •IcKean vs Kemp which was argued ■efore the high court early in Janlary of this year. It is a test case n which George E. McKean, who vpresents Bank Night in the St. „ouis trade territory, was placed inder constructive arrest for aleged violation of the anti-lottery iaws of the State in connection with 3< Bank Night drawing held by a heater in Southeast Missouri. While none of the 96 theaters in St. Louis proper are using games, McKean reports that 162 houses in eastern Missouri and Southern Illinois, served by St. Louis exchanges, ive using Bank Night. Nine Illinois nouses dropped Bank Night when Illinois' Atorney General ruled it i lottery. Jefferson City, Mo. — ■ Drawings ;.vhich offer cash prizes for "services" at film theaters are violative of the anti-lottery laws, Acting At:orney General J. E. Taylor has 'aeld in an opinion sent to Prosecuting Attorney Barker Davis of Lewis 'ounty. The Attorney General's ofnce has held that there is no fundamental difference between these drawings and "Bank Night." Highlighting the Jules Levy fifth anniversary at RKO Radio was a nation-wide telephone conference hook-up last Saturday in which Ned E. Depinet, vice president, addressed simultaneously the branch managers of all thirty-three RKO exchanges. Aside from spurring the sales organization on to greater accomplishment in the Levy drive, Depinet discussed two recently completed RKO Radio pictures, "The Soldier and the Lady," based upon Jules Verne's "Michael Strogoff," and "Quality Street". He congratulated the following salesmen who have sold their territories 100 per cent in the "March of Time" sales campaign now current: F. G. Ross of Boston, S. Whitehead and Joseph Rubenstein of Los Angeles, J. L. Raper and C. J. Dressell of Minneapolis, E. J. Epstein, J. J. McFadden, Jr. and S. Lefko of Philadelphia. Called together in Depinet's office for the occasion were: Levy, Cresson E. Smith, E. L. McEvoy, Leon J. Bamberger, William Clark, S. Barret McCormick, and Harry J. Michalson. Interstate Takes Over Five in N. H., Two in Vt. Buffalo — A survey by the Better 'Business Bureau to ascertain opinions of film exhibitors on continuance of money giveaways and a proposed city ordinance to make treasury nights and their competitors illegal are the latest developJments in the Buffalo prize-drawing controversy. B.B.B. is seeking replies from 58 theaters. Newsmen who have contacted Manchester, N. H. — The Interstate Theater Corp. has taken over the operation of five theaters in this state and two in nearby Vermont. They are: Rialto in Lancaster, N. H.; Charkaroben in Lincoln, N. H.; New City in Vergennes, Vt.; Bristol, in Bristol, N. H.; Lyric in White River, Vt.; Corless in North Woodstock, N. H. and Plymouth in Plymouth, N. H. more than two-thirds of the theater operators have been informed "if the others quit, I will." The proposed ordinance will be before the city council today. M.P.T.O.A. Members Attending The Miami Convention are invited To inspect the complete line of — "CRESTWOOD" CARPETS ?<»i (Zuatity and Ueae AN ALEXANDER SMITH PRODUCT At the Miami Biltmore Hotel, March 16-17-18 • Exhibited by GREATER NEW YORK CARPET HOUSE, INC. By Emil M. Herschmann 250 WEST 49th STREET NEW YORK CITY, N. Y. Phone LAckawanna 4-0240-1-2 An Establishment Featuring Floor Coverings Only We carry the Most Complete Line of Theatre Patterns Big Stocks on Hand At All Times Meet Edward ]. Kane, Proprietor of Roth's Strand Theatre, Summit, N. J. THE HARD OF HEARING INCREASED HIS A. A.* FROM 5 MILES TO 25 MILES! A. A. — Audience Area — the territory around your from which you draw your audiences. * A. A. — Audience Area — the territory a theater from which you draw your O Not a small theatre, not a large theatre, but a typical independent house is Roth's Strand in Summit, N. J., proprietor Edward J. Kane. Mr. Kane saw the light on June 4, 1936 — realized that one out of ten were hard of hearing, were avoiding his theatre — installed an Acousticon Theatrephone system to bring them perfect "talkie" hearing. Reports Mr. Kane six months later : — "drawing patrons from towns 25 miles away, and I never used to get folks further than 5 miles away. Theatrephones bring the deaf's friend as well as the deaf." # NOT ONLY A. A.— BUT B.O. TOO! Theatrephone's claim that its presence boosts box-office 10% or more is solidly proven — attested by more than 2000 theatres using these nationally advertised installations. But this 10% B. O. increase is more than a 10% profit boost, because the last 10% of your admissions is where your profits lie. # WELCOME THE DEAFENED... IT PAYS! Investigate Theatrephone for YOUR theatre. Warner Bros., R. K. O., Hoblitzelle and thousands of independents say it is an invaluable attraction. It's easily, quickly, economically installed in houses as small as 500 capacity, as large as Radio City Music Hall. Send at once for information and exploitation data on this LEADING system for bringing theatre hearing to the deafened. ACOUSTICON THEATREPHONES Now Swelling B. O. {Box Office) and Expanding A. A. {Audience Areas) in More than 2000 American Theatres A Division of DICTOGRAPH PRODUCTS COMPANY, INC. 580 Fifth Ave, New York ACOUSTICON THEATREPHONES 580 Fifth Avenue, N. Y. C. Please send me further information and exploitation data concerning Theatrephone. Name Theatre Address City or Town 15