The Film Daily (1937)

^.day. Nov. 23, 1937 25 IB WOULD HAVE i TALENT EXCHANGES 0 .1 (Continued -from Page 1) where he will confer with er production officials on next i's schedule for the Teddingtudios. A tentative lineup of tures has been determined, but umber may be changed at the •ence, Asher declared. One of incipal aims is to work out a ale which would permit Warontract players and directors llywood to be sent to England iritish pictures in return for er talent in England. He was ularly enthusiastic over a sh actress, Aino Bergo, whom nsiders a "find" and who has ompleted "Thistledown." It is likely, he said, that she will ported for a Warner picture. A angements are being com , Asher said, to send Director ; Bacon to England for a pic i He added that Leslie Howard I ippear in a Warner English I e if the right story can be Hi Accompanying Asher were ■([English contract players who illrjo to the Coast for possible I ican pictures. They are Bruce , James Stephenson and Miss I Bouchier. Asher's wife, the r Laura La Plante, and their b laughter made the voyage with He expects to return to Eng n about five weeks. ither passenger on the Nore was Rouben Mamoulian who een on a story hunt in Europe. ai .ulian said he bought two s while abroad but did not n! them. He will go to the Coast to make "Perfect Harmony" for IKO. Ik loi woe < :-] Em : Nor ran !T)f>i Ric > % lol jnt G if t» oi iay : ■o 1 ivas bad C for tl e t< r< in rlene Dietrich, also on the andie, leaves today for Hollyito resume her Paramount con fry Richman, who has been in |e for nine months appearing 'tion pictures and night clubs, 'need on his arrival on the andie, that he has signed a ict with 20th Century-Fox to I a picture tentatively titled, cwood." While in England, Ian made two pictures for ■ Film Co. He departs for Wood in two weeks, although lis not to begin on his film late in February, he said, er Garson, English actress Louis B. Mayer signed on his t trip abroad, arrived on the andie and will leave in a few for the Coast. Miss Garson ever appeared in pictures, but long list of stage successes r credit. Her last appearance In "Old Music," in which she ne leading role. jl Dixon, Paramount executive Jmtinental Europe, arrived on jormandie for home office conies with John W. Hicks, Jr., jarge of Paramount's foreign ment. The Foreign Field + + News Flashes from All Parrs of the Globe ♦ ♦ Promote French Color Process Paris Notes Paris — Societe Francaise Cinechromatique has been founded to promote the new color process invented by the engineer, Rodolphe Berthon. The process is optical and no additions of colors on the films are necessary. The film is black and only an adequate gofferer is necessary to reflect the luminous rays of the projector's lantern. The gofferer imprints on the celluloid film imperceptible furrows which are invisible to the eye. The furrow and a filter attached to the projector consisting of a lens separated into equal parts by the three fundamental colors (red, green and blue), are the secrets of this invention. It produces natural colors, and it is said that they are nearer to reality and nature than any other process invented so far. The negatives are reproduced with as much speed as the films in white and black. Due to special carbon, views can be taken outside with great facility. The installation of the invention in theaters will not be costly. Germany has already made a short with the new process. An important firm will make a big feature with the new Berthon process. Two shorts dealing with aviation have been shown at the Exposition. The new process is asserted to have proven a success. Paris — The Chambre Syndicale de la Cinematographie is alarmed over the departure of French artists for Hollywood. . The Corsican tenor, Tino Rossi, who is in London taking up English, has been engaged by Robert T. Kane. His engagement calls for the making of pictures in England and Hollywood. Tino Rossi, who has finished his role in "Unbaiser de Naples" will also be heard on the American radio . . Due to high cost of production here, Abel Gance will fill an engagement as directorproducer in Hollywood where he is expected to make a Napoleonic picture for Warners . . Engagements of Michele Morgan, Blanchette Brunoy and Jean Gabin by Hollywood producers are announced, the latter by M-G-M . . Producer E. A. Algazzy will sail shortly for Hollywood to close a contract with an American production concern whereby he will make English and French versions of "Katia" with Danielle Darrieux appearing in both pictures . . Louis B. Mayer, vice-president of M-G-M, has been made an officer of Legion of Honor for services rendered to the Paris International Exposition. . It is announced that James FitzPatrick will produce for M-G-M a short in Technicolor depicting the beauties of the French Exposition. Theater for WB Shorts? West Coast Bureau of THE FILM DAILY Los Angeles — Warners is considering a plan to present two of Vitaphone technicolor short subjects, "The Man Without A Country" and "The Romance of Louisiana," in a theater to be leased by them without the benefit of feature picture support. The program will be rounded out with supplementary subjects. Hedwig Closes Deal Gordon W. Hedwig, president of Nu Art Film Co., distributor of 16 mm. films, has closed a deal with Artcinema Associates for 10 features and seven one-reel musical classics formerly issued by United Artists. These pictures are being distributed on a franchise basis and are not being sold. Henie Cleveland Booking Cleveland — Sonja Henie and her Ice Ballet are booked for a fourday engagement here at the new 8,000-seat sports arena, starting Jan. 16. Films Conference Friday Youngstown, 0. — The Cinema Club at Youngstown College will hold an all-day conference on films Friday. Mrs. Walter Bennett Smith will preside. "Ebb Tide" Flows Ahead Paramount's "Ebb Tide," in Technicolor, is running ahead of the take on "The Plainsman", "Artists and Models" and "Double or Nothing" at the Paramount Theater here, home office said yesterday. In its first five days it played to more than 105,000 admissions and according to present indications will set a new figure for the week at that house. Offering Stock Dec. 1 Washington Bureau of THE FILM DAILY Washington — International Cinema, Inc. of Los Angeles filed an amendment with the SEC yesterday changing the date of its offering of Class A common stock to Dec. 1, 1937. Homewood House Opening Homewood, 111. — Jones, Linick & Schaefer will open the new Homewood Theater tonight. The house was built by Joe Goldburg and leased to the JLS circuit. Increase Capitalization Albany — Green County Amusement Co., Inc., Catskill,, a William W. Farley enterprise, has filed a certificate in the office of the Secretary of State increasing its capital stock from $50,000 to $125,000. FEATURE-LENGTH AD FILMS HELD DISTANT Detroit — Executives of major commercial studios here see little hope for the feature-length commercial pix, despite recent experiments with them. Bars are two, said spokesmen for both the Wilding and Jam Handy studios — adverse audience reaction to advertising and the definite limitation of production expense. Automotive companies are largely sold on the shorter length commercial, although some of their productions run up to five and six reels. But while advertisers are disinclined to meet the admittedly high cost of features, a marked trend towards greater expenditures for commercial shorts is noted by W. A. Seward of Industrial Pictures. FitzPatrick to Confer with M-G-M on Quota Pictures (Continued from Page 1 ) for the Coast by way of the Panama Canal early in December to confer with M-G-M officials on the future quota schedule. FitzPatrick produced eight quota features for M-G-M during the past 18 months in addition to four one-reel band subjects in Technicolor featuring the British Grenadiers. The shorts were made more or less as an experiment, he said, and if they are approved he may make 12 more for M-G-M release. FitzPatrick said he had renewed his M-G-M contract for 12 Traveltalks and that he has a deal with the French and Egyptian Governments for the production of travel shorts in Morocco, Algiers, Tunis and Egypt. Steel Recession Without Effect on Canton's B. O. Canton, O. — Business recessions in the steel industry which have accelerated unemployment during recent weeks in the greater Canton area had no reaction on b. o. receipts of major film theaters, a survey has disclosed. Most all other lines of business have felt the slump. The three downtown first-run houses, Loew's, Palace and Warners' Ohio all with a double feature policy report no letdown in patronage. Same report comes from subsequent run houses. Week-end business in many instances has been capacity. At the Grand where stock burlesque holds forth, business has been decidedly off week days. Rules Speedo Byke Illegal Milwaukee — ■ The Wisconsin Department of Agriculture and Markets advises that a new merchandise credit scheme called Speedo Byke and offered to Wisconsin theaters is a violation of the state trading stamp law.