The Film Daily (1938)

riday, October 14, 1938 TOT * DAILY TELE INTERESTS UNITE FOR A 3-POINT DRIVE {Continued from Page 1) PLANT THEATRE OWNERS MANAGERS and PROJECTIONISTS Are cordially invited to witness the many precision operations requiring measurements of from one thousandth to one ten thousandth *>art of an inch which enter into the manufacture of THE WORLDS FINEST PROJECTOR-ANDALl SIMPLEX PRODUCTS MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION 88-96 GOLD STREET, NEW YORK, N. Y. DISTRIBUTED BY NATIONAL THEATRE SUPPLY COMPANY BRANCHES IN PRINCIPAL CITIES ported as fast taking definite shape, is the result of general realization on the part of interests involved that immediate commercial development of television is keyed to cooperative effort rather than a competitive policy. To whet public interest in television, the plans, as disclosed yesterday, call for the early use of 100 theater screens in New York, Philadelphia and Boston, the present three Eastern television centers. A considerable number of the houses are said to be in the RKO field. Receivers as Giveaways Television receivers as theater giveaways is the crux of the setup insofar as the film houses are concerned. In return for free receivers, to be awarded local contest winners, the co-operating theaters would be expected to run trailers or shorts depicting telecasting and tele-reception. Placing of these pioneer television sets in homes in the three metropolitan cities is confidently expected to give the required impetus to receiver sales. In addition, the plan's proponents see the trailers a valuable auxiliary. The next step upward from the availability of sets to the public is concerning telecast periods via which regular programs will be assured to set purchasers. A fund is proposed to which all interested organizations in the television field may subscribe. Proceeds will defray the cost over an indefinite period to make possible sustaining programs, pending the advent of commercial sponsors. RCA, it is learned, may or may not allocate a portion of its present limited fund to the sustaining program idea, but, in any event, is expected to appropriate for the "kitty." Necessity of a new deal in the telecast field is logical, it is pointed out, because programs in the past have had so many periodic lulls that the public urge to purchase sets under such circumstances is at too low an ebb to permit manufacturers of sets to make effective inroads. Aim at More Stations The final upward step in the plan concerns television stations. More must be provided, it is contended. RCA's desire to bring this about was manifest yesterday with the announcement in Camden by I. R. Baker, manager of transmitting equipment sales for RCA Mfg. Co., that his department is preparing to supply information on recent television transmitter developments to broadcasting stations. Camden announcement pointed out that RCA has supplied the television transmitting equipment for the Empire State Building broadcasts and for the new CBS station Here's Your Chance A unique first-prize will be awarded in connection with a raffle held as part of the Catholic Actors Guild rally at the Plaza next Sunday night. The holder of the winning ticket will be given a screen test at the 20th Century-Fox New York studio, 10th Avenue and 56th Street. 20th Century-Fox Revamps Its British Production (Continued from Page 1) production head for the company here. Budget estimate for the increased program was said to be around $4,000,000. Acquisition of a number of story rights has been made by Kane during the past few months, including rights to a detective series. Titles announced are as follows: two "Inspector Hornleigh" films, "Handley Cross," "Hangman's House," "Frenchie," "Husbands Beware," "Old Folks At Home" and "Sally Of The Shipyards." Gracie Fields and Annabella head the list of players who will appear in the films. 20-Mile Route Is Planned For Toronto Drive Parade Toronto — Instead of following a five-mile route, as originally planned, Toronto's "Motion Pictures Are Your Best Entertainment" parade, Oct. 22, will cover a route of between 20 and 25 miles along some of the city's principal streets. Dewey D. Bloom, head of the film publicity and radio committee for the industry's business drive, also announc.es that every branch of the industry will share in the parade's cost. The civic authorities have given permission for erection of imposing banners with words: "Toronto Welcomes Motion Pictures' Greatest Year," at principal street intersections. George Hartman Dead Youngstown, O. — George F. Hartman, Jr., 52, motion picture operator at the Cameo Theater, died suddenly of a heart attack. He leaves his wife, a daughter, a brother, and his father. Mary Rorke Dies at 80 London (By Cable) — Mary Rorke, 80, stage and screen actress for 66 years, is dead here. She retired in 1933, her last appearance being in the British pix, "Testimony." Biography fills five columns in the "Theatrical Who's Who." atop the Chrysler Building. The NBC-Empire State programs, other sources said, will be re-instituted about the middle of next month and CBS will follow about six weeks later. Installation of the latter equipment necessitated utilization of two of the Chrysler elevator shafts. sound svsTEm ft ?_/..> a*-/ '*■,*&*• n ^j -,/ ALL OVER THE U.S. SUCCESSFUL THEATRE OWNERS ARE INSTALLING FOUR STAR SOUND SYSTEM SOME RECENT INSTALLATIONS Theatre Location Howard New Haven, Ct. Dixwell New Haven, Ct. Cumberland Brunswick, Me. Ritz Baltimore, Md. Thompson Square . . .Charlestown, Mass. Apollo Atlantic City, N.J. Astor Atlantic City, N. J. Algonquin Manasquan, N. J. Rialto Ridgefield Park, N. J. Transfer North Bergen, N. J. Strand Ocean City, N. J. Rialto Albion, N. Y. Cataract Niagara Falls, N. Y. Park Windsor, N. Y. Stratford Poughkeepsie, N. Y. Lake Indian Lake, N. Y. Park Narrowsburg, N. Y. Corona Groton, N. Y. Town Hall Homer, N. Y. Chelton Philadelphia, Pa. Tioga Philadelphia, Pa. Hollywood Pottsville, Pa. New Main Ephrata, Pa. Comerford Carlisle, Pa. Community Woodstock, Va. Ashton Clarendon, Va. Imp Benton, Ark. Paramount Miami, Fla. Joys '. Vinton, La. Ritz Tabor City, N. C. Cherokee Enid, Okla. Mullins Mullins, 6. C. Carolina Kingstree, S. C. Strandi Uvalde, Texas State Gainesville, Tex. San Carlos Coolidge, Ariz. Delta Brentwood, Cal. Oakley Oakley, Cal. Fox Alexander Glendale, Cal. Gentry Los Angeles, Cal. Nile Bakersfield, Cal. State Pasadena, Cal. Linda Watts, Cal. New Sterling, Colo. LaFayette LaFayette, Ind. Ohio Madison, Ind. State Dubuque, la. Keck Wapelo, la. Strand West Liberty, la. Mainstreet Chanute, Kan. Uptown Wichita, Kan. 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