The Film Daily (1938)

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Do you sing in the shower? \ ... / 'i JLen to one you do. And ten to one in recent months you've been knocking the plaster off with your own particular version of the year's hit song, "THANKS FOR THE MEMORY". Why "Thanks for the Memory"? Because that song has something in its rhythm — yes, and something more in its lyrics — to capture your mind and make it laugh ... to capture your heart and make it sing. Fancy talk? Not a bit of it. "Thanks for the Memory" has that certain something of which hits are made. And that's why we used the song, music and lyrics as a blueprint for a bigtime Paramount motion picture. Not only has the picture "THANKS FOR THE MEMORY" the best title of the year, because it means so much to millions of showerbath singers from coast to coast, but it has the same laughable, lovable, bitter-sweet quality of the song itself. It's all the laughs and heartaches of young married life wrapped neatly and deftly into as human a picture as the screen has seen in years. Funny — packed with laugh lines — crammed with sock comedy situations — yet none of them too goofy to be true to life. Yes, and jammed full of that greatest of all box-office commodities — heart interest. Everyone — including you — who went wild about the song will go wild about this picture. For Paramount has given the two stars who put the song over originally the thrilling assignment of putting the picture over And Bob Hope and Shirley Ross, with the aid of Charlie Butterworth and an excellent supporting cast, put it over plenty. It's the surprise hit of the fall — sure-fire exploitation dynamite. And don't forget it features the newest of hit tunes, already a national radio favorite, "Two Sleepy People", by Hoagy Carmichael, who wrote "Stardust" and "Small Fry". . . You'll be singing "Two Sleepy People" for months to come and thanking us for the memory of a really smash box-office picture . . . The hit SONG of the year . . is now the hit PICTURE of the year!... THANKS FOR THE MEMORY with Bob Hope • Shirley Ross Chas. Butterworth • Otto Kruger A Paramount Picture • Directed by George Archainbaud ' Screen Play by Lynn Starling. Based on a Play by Albert Hackett and Frances Goodrich