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DAILY
Friday, November 11, 1938
U,SNS°Sess*REW'EWS Of THE REUI flLfilS*
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in every city under the plan devised by Frank R. Wilson, assistant to the Secretary of Commerce. These will be established with the assistance of the U. S. Chamber of Commerce and its affiliated Chambers.
As outlined by Wilson, here is the way Uncle Sam, chain showman, will operate :
Double Featuring Suggested
"We are negotiating on a plan to make projectors available for the local committees to show the pictures to consumer groups in these cities. In many cases they may use school auditoriums or other available places. If there is a municipal auditorium in a city, the local committee may show the pictures in a series. Arrangements may be made with a local theater to double-feature our pictures with entertainment pictures.
"In smaller cities where the theater does not open until evening it is possible to make use of a theater in the daytime. In smaller towns where the theater has one or two idle nights during the week the house can be used for a free showing to the public.
Everything's on Uncle Sam
"From Washington and decentralized depositories the films will always be available for showing on request free to schools, clubs, churches, etc., everywhere. As prints are owned by the Government, they can be shipped under the government frank. Likewise, circularization of descriptive literature, bulletins, and posters to stimulate bookings and attendance, will be sent out. The National Grange, with 8,000 local units, each having educational committees, is ready to circularize these units as soon as the program is assured. The Department will co-operate with the Grange and other organizations to arrange projection facilities.
Even Layouts for Papers
"Booklets or literature on a particular industry can be shipped direct to the local Consumer Education Committee for distribution to the showings. Likewise, posters, handbills on pictures to come, can be supplied to these local committees, together with local newspaper layouts in which local distributors may advertise alongside the story of a particular industry. Industries must make these shipments direct to the local committee as such exploitation material could not be sent out by us under the government frank.
"Our plan is to set up a non-profit organization operating within the Department for the purpose of handling all funds in connection with the procurement of prints, distribution, promotion, servicing, etc., of these films. It may simplify procedure if advances for production costs are made through this agency."
* SHORTS *
"Super Athletes"
(Sportlight)
Paramount 10 mins.
Pip Athletics
Very fine sports short, which shows unusual care in preparation. It is a contrasting of the athletic prowess of the college athletes of yesterday with those of today, showing graphically the tremendous improvement in style and performance. The modern super athletes perform feats of prowess that seem miraculous in comparison with the work of the old record-holders. The fields of sport present the title holders of today in their work in broad jumping, sprinting, throwing the discus, pole vaulting, hurdling. The contrast of the oldtimer is always given, with just the right comedy touch that does not make it a burlesque. Very fine slow motion shots of each performance show the technique, with stop-motion shots also that allow a study of the athlete's style.
"Going Places"
(Graham McNamee — No. 54)
Universal 9 mins.
Gay Southland
Opens with a trip to the Old South typified by Natchez, with its
Cowdin Silent on Report of New "U" British Coin
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tion regarding reports that new financing was being sought in England. He described his trip as being strictly routine and professed no knowledge of the rumored GBOdeon-General Film Distributors merger in which Universal would be indirectly involved.
Universal's foreign and domestic business, Cowdin said, was running ahead of last year, but he would not comment on the report that the company showed a profit for the last two months nor would he predict what the closing fiscal year's figures would show.
Cowdin said that Danielle Darrioux would return to the U. S. about Jan. 1 to make another picture for Universal, thereby scouting rumors that the French actress would remain permanently in France.
30 Bands for Union Dance
Annual benefit dance which will be held by Local 802, musicians union, at the Manhattan Center on Tuesday night, will have more than 30 of the country's top name bands performing at the affair, it was announced yesterday. Station WNEW, beginning at 9 p.m. has cleared all time until 6 a.m. the following morning to broadcast the entire show.
darkies and its bales of cotton on the wharfs. The celebration of the annual Natchez Garden Club Week is delightful, with a recreation of the atmosphere of the Old South. Visits are paid to old landmarks, such as Jefferson College, Connelly's Tavern, and Edgewood, an old plantation. The pickanninies at play are not forgotten, and their dad typified by an ancient darky with his mule. The homes of the oldtime bluebloods are not overlooked: the Briers, Ravenna, Magnolia Vale, and Homewood. The finale is back at Natchez for the dinner hour with all its lavishness, gayety and hospitality. Graham McNamee does the narration.
Orrin Tucker and His Orchestra
(Paramount Headliners)
Paramount 10 mins.
Fine Ork Offering
This pop radio ork performs in the beautiful setting of the Edgewater Beach Hotel at Chicago. They are seen actually performing before a ritzy gathering of guests who dance to the entrancing music of such numbers as "Drifting and Dreaming," "You've Got What It Takes," "A Little Kiss At Twilight," "Especially For You," and "I Need Lovin' ". These are presented with the vocal aid of the Bailey Sisters, the Glee Club, and Bonnie Baker. One of the best of the orchestra shorts.
"Sailor Mouse"
(Walter Lantz)
Universal 7 mins
Cute Cartoon
Adventures of a little mouse who runs away from home to go tf \f&. Aboard ship, a rat starts to eo, _/ite him, telling the mouse he must steal some cheese from the captain's table. The mouse does so, but the captain's parrot detects the theft, and raises a hue and cry that brings the whole crew down on him Eventually the little mouse escapes from the ship, and is glad to get back to his quiet home again.
Popular Science
(J8-2>
Paramount 11 mins.
Modern Trends
New and novel developments in a variety of activities. How Northwestern University fights the menace of the drunken driver. The police force of Evanston, Illinois, is equipped with a scientific outfit for testing the driver's condition right on the spot as the motorcycle gent makes the offender pull up to the curb. The Keedoodle store in Memphis, a mechanical merchandising enterprise that is most unique. The U. S. Bureau of Entomology experimenting with the house fly in the interests of science. A scientific bedroom with all sorts of convenient gadgets. Finally, the scientifically operated penitentiary at Parchman, Miss.
3 Members Charge SAG With Illegal Spending of Dues
West Coast Bureau of THE FILM DAILY Hollywood — Petition charging that the Screen Actors Guild has collected more than $1,000,000 from its members since May, 1937, and that the bulk of this money has been spent unlawfully, was filed here yesterday with the NLRB by three members of the Guild. It was further charged that the Guild had taken in more than 6,500 members in excess of the number needed by the industry. Petition also asks that contracts between SAG and studios be cancelled, as it deprives junior members of the Guild of their rights. Petition names 34 studios and Central Casting.
Facsimile Standards Up at RMA Meet Next Monday
Facsimile standards will be discussed at a special meeting of the Radio Manufacturers' Ass'n to be held Monday at 4 p.m. at the Sagamore Hotel, Rochester, N. Y. Representatives of leading facsimile firms including RCA, Finch, John V. L. Hogan (WQXR) and possibly General Electric, Stromberg Carlson and other companies in related industries are expected to attend.
Virgil M. Graham, of High Grade Sylvania Co. (tubes) will be chairman.
Say Radio Corp. Has Spent $20,000,000 on Television
When RCA finishes installing television antenna on top of the Empire State Bldg. at a cost of $2,000,000, it will have spent $20,000,000 on television experimentation, it was stated last night. Several million more will be spent before next April, when RCA expects to make its first move in commercial television and officials expressed the opinion that it may take at least 10 years before the company can operate television at a profit.
NOVEMBER 11 Roland Young Pat O'Brien Dave Weshner Edwin Knopf Raquel Torres Bruce C. Coleman
THE FILM DAILY on their birthday:
NOVEMBER 12
Jack Oakie
William Collier, Sr.
Cwen Lee
Murray Roth
NOVEMBER 13 Edward Alperson Gertrude Olmstead