The Film Daily (1938)

onday, November 21, 1938 DAILY ^VISIONS INTERNATI EXHIB. CONVENTION (Continued from Page 1) Dvement is under way by the Cin latograph Exhibitors Association send a delegation to the New o|)rk World's Fair next year and iders have expressed themselves b/-Ste favorable to a joint con tntKr./ with theater men in the S. The idea was created when Kuyndall, as a friendly gesture, sent i invitation to the CEA, asking at it be represented at the recent PTOA convention in Oklahoma ty. The bid could not be accepted t reports from London indicate flat if Kuykendall issues an invita>n for an international convention ;d exposition, the CEA will reond favorably. Kuykendall left Friday for his ilumbus, Miss. home. He plans to turn to New York Dec. 7. "London (By Cable) — International hib. convention plan, tied in with British exhibitor pilgrimage to e New York's World's Fair, is iding ready support here, and offi ii il adoption of the idea is excted shortly. It is already proposed that the •itish contingent travel via Canian Pacific liner. Provision for stay of from one to two weeks is Bggested. )th-Fox Will Increase •1 Wurtzel Product Budgets tlfst Coast Bureau of THE FILM DAILY Hollywood — New policy of top ame" casts and increased budgets r the Sol Wurtzel lineup at 20thix is to be inaugurated immed:ely, with Jean Hersholt first star 'J go into a Wurtzel pix. It is also ported that Ritz Bros, next picre will be made by Wurtzel. The Ioto," "Chan" and "Jones Fam'" pictures will all be strengthed with well known players it l(,'ts said. linetta Marshall Leaves [1st in "U" Ad Department Rainetta Marshall, right hand of liversal's advertising managers 12 years, bade good-bye to her ice associates Friday to devote rself completely to her status as ■s. Otto Struve, one of Yonkers' ist popular young matrons. She parted loaded down with gifts, is the best wishes of her assotes. Bergman in New Post Cleveland — Edwin Bergman has t resigned from 20th-Fox sales Iff, as published in this paper on >v. 15. Bergman, however, was )ught in as city salesman; he had in on the road. Bergman has been -"th 20th-Fox for 15 years. with PHIL M. DALY T T T • • • A VERY irank statement is contained in that report of Howard Dietz as Chairman of the Advertising Committee of Motion Pictures' Greatest Year to George J. Schaefer. executive chairman of the Campaign Committee we refer to the advertising chairman's discussion of the ad copy prepared for the newspapers, which at the tme of its appearance created intense industry comment for and against Mr. Dietz tells why the policy was pursued, and lays it right on the line with commendable frankness V T T • • • WE ARE using his verbiage freely without quotes in what follows (we do this not to steal his stuff, but long columnar experience has proved to us that folks are inclined to skip or discount quoted material, and we think Dietz's comments are too IMPORTANT for anyone to skip) T T T • • • THE PROBLEMS to be faced at the outset in the copy were: 1. The ads could not feature a selected list of pictures for fear of charges of favoritism. 2. This also applied to using photographs cf stars. 3. Sensationalism and show language had to be avoided for obvious reasons. 4. The money prize contest could not be stressed out of proportion to the goodwill purposes of the campaign ▼ ▼ , ▼ • • • WITH THESE restrictions, the path of dignity was clearly indicated as the logical one it was understood in advance that there would be great criticism of the ad copy in an industry aewstomed to ballyhoo and flamboyant statement those who at first criticised came to realize that over-dignity ivas far wiser than over-sensationalism T ▼ T • • • THE RESULT of this advertising has convinced many editors that the industry means what it says the Associated Press. for instance, which said in the first place that the ad money was appropriated to pat ourselves on the back, admitted later they were mistaken things in the industry worth while were stressed, and counteracted adverse statements ▼ ▼ ▼ • • • FOLLOWING THESE statements, Dietz recommend? that further steps be taken to provide for future accomplishments the press of the nation must continually be presented with the story of the motion picture in the best light the best traditions of the screen must always meet the best traditions of journalism T ▼ T • • • RALLY by the Anti-Fascist League of New York was held last Friday nite in the Fulton Theater Louis Nizer was the principal speaker the meeting was held in conjunction with a similar session on the Coast the same evening the aims of the League are to protest to the government against the actions of the Nazi regime in an effort to have an embargo declared against Germany the organization is soliciting the signatures of all employes of the industry on a protest to be sent to Washington T T T • • • COMPREHENSIVE program by the National Board of Review compiled as an Outline of Activity for motion picture councils and film study groups prepared for affiliated Council and Forum group leaders as an aid in serving picture activities in their community « « « » » » DAT6 BOOK Nov. 20-21: Arkansas ITO, Little Rock. Nov. 26: New York Motion Picture Associates dinner-dance, Hotel Aster. Nov. 28: H. M. Richey testimonial dinner, Detroit. Dec. 2: Jack Kirsch testimonial dinner, Cold Room, Congress Hotel, Chicago. Dec. 4-5: Theater Owners of North and South Carolina, Inc., convention, Charlotte, N.C. Dec. 9: Balaban & Katz Employes Association dinner-dance, Palmer House, Chicago. Dec. 11: Philadelphia Variety Club dinner, Bellevue-Stratford ballroom. Dec. 19: J. Meyer and Louis M. Schine testimonial dinner, Ten Eyck Hotel, Albany. April 17-21: SMPE Spring convention, Roosevelt Hotel, Hollywood. UA WILL STIMULATE SO. AMER. MARKET (Continued from Page 1) to South America as a healthy outlet for its product to offset the loss in revenue formerly derived from Europe. Silverstone said he had discussed the South American situation with Sidney R. Kent, president of 20th Century-Fox, but that he could not speak for that organization's plan in Latin America. (Walter J. Hutchinson, director of foreign distribution for 20th-Fox, has recently completed a thorough survey tour of South and Central America and the company has already announced a program of four Spanish pictures, indicating it is going to make every move possible to strengthen its position in this territory.) Loss of another European market looms, it was revealed by Silverstone, who said Poland reportedly is studying Italy's film monopoly decree with the view of enacting a similar law. Silverstone said he obtained his information indirectly but from an accurate source. United Artists, it was said, may partially finance South American producers in order to stimulate the Latin American market. He stated that a deal calling for the production of a Spanish dialogue picture in Hollywood and which would be distributed by United Artists would be closed within the next few days. Silverstone praised the recent British-American trade treaty, stating that he believed it would be beneficial to the picture industry. Hammons Confirms Report GN May Produce in England (Continued from Page 1) organization in England, thereby confirming the report published exclusively Friday in The Film Daily. Hammons also confirmed the report that GN might produce in England, but that these plans were only a few among many which the company is considering in the foreign and domestic field.