The Film Daily (1940)

THE FILM DAILY Friday, June 21, 19+; THEATERS • UGHTING • COOLING — HEATING • PROJECTION EOUII Brighter Colors Feature Scienlite Chicago — Introduction of a new powder fluorescent tubing under the trade name, Scienlite, which brings out brighter colors and has no fabrication problems, is under way by General Scientific Corp. Ten color combinations are now ready for the trade. Company is also introducing SunGlo units, the perfected powder fluorescent tubing for interior illumination. NTS Detroit Branch Fills Theater Orders Detroit — Further orders, which have been placed with National Theater Supply Co.'s branch here by film theaters in this territory, include Simplex Type "E" Four-Star sound. Simplex High lamps and National rectifiers for Howard Paul's Yale Theater, Yale, Mich.; Simplex Type "E" Four-Star sound for the Southlawn, Grand Rapids; Simplex E-7 projector, Simplex High lamps and National rectifiers for the Majestic, Monroe, Mich.; and Simplex High lamps and National rectifiers for the Center Theater, Marlette, Mich. C. ROSS lor MOTION PICTURE LIGHTING EQUIPMENT RENTALS: A full line of modern equipment together with a staff of trained men to handle any job large or small any time, anywhere. Generator trucks, searchlights and floodlights, for premieres and general lighting activities. SALES: Everything in the line of equipment for motion picture and photographic studios. SERVICE: We are prepared to offer the finest service, equipment and technical advice obtainable in the East. Your requirements taken care of to the last minute detail. As Sole Eastern Distributors^ tc« carry the full and complete line of equipment manufactured by:—^ MOLE-RICHARDSON CO. Hollywood, California tncoTTx parable Lighting Equipment Estimates Cheerfully Given Let Us Enlighten You On Your Lighting Problems CHARLES ROSS, INC. 244-SO WEST 49th ST., N. Y. C. Telephones: Circle 6-5470-1-2 Wail of a Service fit I%etv Calif. House Sacramento — Local cinema loving mothers don't have to worry about the wails of their infants disturbing movie audiences at the new Colonial Theater here. Charles Holtz, operator of the house, has Installed a sound-proof "crying room" on the mezzanine from whence the program can be viewed. Further, if the film is a weepy one, mother herself can freely emote without being heard. Work Underway on New Schine House in Laurel John and Drew Eberson, film theater architects, report that work on the Laurel, Del., Theater has begun; house was designed for the Schine Circuit. Work is going ahead on the Strand, Cumberland, Md., which is being completely remodeled from Eberson's plans, which include air conditioning for the house. On Wednesday night, the new 1,500-seat Astor, erected in Philadelphia by the Warners from designs by John and Drew Eberson, opened in that city with many civic dignitaries and notables attending. Beacon Theater, Omaha, Remodeled By Creal Omaha — Walter Creal is effecting complete remodeling to his Beacon Theater here, including Carrier air conditioning. General chairs, new fluorescent carpet, and murals in fluorescent paint for walls. George Monroe's Ford Theater in Kearney, Neb., is being rebuilt after fire. Both houses are being equipped by Scott Ballantyne. Simplex lor the Preview W. B. Gullette, head of the Preview Theater, 1600 Broadway, has just installed a new Simplex FourStar Sound System purchased through the New York branch of National Theater Supply Co. The Preview Theater is among the most modern commercial screening rooms in the film industry. Londons Plan Three Theaters for Detroll Detroit — I. J. London, circuit owner, and his son, Burton W. London, announce an expansion program calling for nearly $500,000 in new theater construction here next year. Three houses are planned. The Londons have bought a 120ft. lot across from the Lincoln Theater which they now operate, and will construct a 1,200-seater on the site. This will be operated, it is understood, on a "de luxe gi'ind" policy, 10 a.m. to 2 a.m., with 15cent admission prevailing. Option on an undisclosed lot about a half a mile west has been taken by the Londons for a new 1,450seater to go up in 1941. Third and largest unit in the expansion program involves the Rex, formerly operated by J. B. Mitchell. The Londons take this stand over on June 30, and plan to demolish the house, erecting in its place a new 1,400-seater, a bowling alley and market, at a cost of some $250,000. American Refrigerating Plants in 8 Houses Detroit — American Refrigerating Co. is completing installations in eight Detroit and suburban houses, totalling around $100,000 for the group. Houses are: Wayne, at Wayne and Shafer, in Garden City, for the Shafer Circuit; Harper and Ace, Detroit, and Calvin, Dearborn, for Wisper & Wetsman; Atlas, Detroit, for Stanley Oleskowicz; Van Dyke, Detroit, for Moss Bros.; and Dawn, Detroit, for Kilbride Circuit. Sheas Improving Two Zanesville, 0. — The Grand and Quimby Theaters cf the Shea Theater Corp. are dark for improvements. Grand will get new sound, plus screen and interior decorations. The Quimby will receive new projection equipment, new seats, and general renovation. Two Nebraska Reopenings Omaha — J. W. Weiss, of Montana, has purchased, remodeled and reopened the Valley, Valley, under the name Gem Theater. Fomier owner was C. E. Byars. With George 0. Monroe's $25,000 rebuilt Empress about completed, he plans to open it by July 1. Earlier house was destroyed by fire. Install Rock Wool Talladega, Ala. — Rock wool insulation has been installed throughout the local Ritz Theater. Air conditioning has also been put in the house as a major item of the improvements schedule. £/it/ed—/Jcl PluUal-Cofiied. Master Photographers, Inc. SAMUEL STERN. Pres. 443-445 West 41st St., New York City BRyant 9-0690 MMTIilMMI THEATRE SUPPLY COMPANY ki:iiL'Jk[:i -GET IT FROM NATIONAL" By Ci Equipment In Detroit, Mutual Theaters, b ing combine, has moved headq ters to the fifth floor of the Theater Building. * * * Early next week, Morris Had will close the 500-seat Shelton. ton, Conn., for remodeling or struction. Decision on the lesi modeling job will mean a five weeks' closing. * ♦ * W. S. Butterfield Theaters has dered a new vertical sign for Keith's Theater in Grand Rat Mich. * * * Carl Floyd, owner of Fk ' Floyd Circuit, has purchased tht ida Theater in Haines City. Im,. ments will he made immediateii the house. Gene Stone will cont: as manager. Floyd is planning to n Haines City his home and is mo'' his family thence. * * * The Celotex Corp. has put on market an absorptive liner tha designed to make concrete surfi harder, smoother, and longer-li Product is a cane fiber board sim to the Celotex building insula board, and will interest the the: builder. * * * 1 RemodeZingf job on the MadJ Theater, Grand Rapids, Mich., is i tually completed. House has ■ front, lohhy decorations, and a ■ sign giving ample space for bilUn dual attractions. Owners are G Remodel Turlock Theater Turlock, Cal.— The Turlock T! ter is being remodeled here at a • of $15,000. Job will take nine W6 and will include interior decora tij new air conditioning system, : modern box-office and marquee, new seats on the lower floor. ' Nunan is manager. New Rugs by Mohawk South Bend — Streamlining of B & K Colfax is completed. He was redecorated by Hans Teichi The Mohawk Carpet Mills suppu a new type of rug carpets for lobbies, from special designs dev oped by the circuit's purchasing j partment. i Westinghouse Installation Manchester, N. H. — The Str Theater here has installed a W'' inghouse air-conditioning systii The installation was made by P Automatic Heating & Cooling Co Manchester. ^fl