The Film Daily (1940)

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They're all talking about the 2^/^^arc THEATRE OWNERS SAY: "Those new "One Kilowatt' arcs are the best investment I ever made. The box office figures show it. Fifty per cent more screen light, comfortable vision at all times, and color that is really natural — I tell you, people notice those things. No theatre in town puts on a better show than mine. But you'd be surprised how little it cost." PROJECTIONISTS SAY: "We projectionists try to put the best possible picture on the screen. That's our job. But it takes snow white, high intensity light to do it. These new "One Kilowatt' high intensity arcs give us small theatre projectionists a break. Better black and white projection — tops for color — as cheap to run as low intensity — Boss, they've got what it takes!" PATRONS SAY: "Your pictures are a lot better since you put in those new lamps you were telling me about. Mary and I were saying they are as good as we've seen in any theater. That color feature was as natural as life but what I like most is finding a seat without playing 'blindman's buff.' Believe me, we're steady patrons now." THE NEW 'ONE KILOWATT" ARCS CARBON ARC PROJECTION LAMPS ARE OPERATED AT A SAFE VOLTAGE. THEY ARE STURDY AND DURABLE AND ARE NOT COMPLICATED BY WATER COOLING The words "National," "Suprex" and r'Orotip'* are t rade-marke of National Carbon Company, Inc. CARBON SALES DIVISION, CLEVELAND, OHIO NATIONAL CARBON COMPANY, INC. General Offices: Unit of Union Carbide and Carbon Corporation 30 East 42nd Street, New York, N. Y. frm Branch Sales Offices: New York Pittsburgh Chicago St. Louis San Francisco