The Film Daily (1940)

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CallsForADVERTISINO, ADVERTISING, and More ADVERTISING! Read this clipping* Its meaning is plain ... potent . .. TRUE! Competition outside your business IS keen. ..and growing keener. Men with ideas and money to spend developing those ideas are sitting up nights trying to charm your customers away. You've got to make movie-going a habit again. This calls for advertising • . . advertising and more advertising. Dress up your theatre • • . brighten up your lobby... institutionalize. Sell your local drawing population this big idea: THE BEST PLACE TO SPEND AN EVENING or A MATINEE IS YOUR THEATRE . . . from an entertainment standpoint ... from any standpoint. And there is no better place to get that full-dress advertising you need than the place where advertising is a business . . • an art ... a profession ... a lifework . . • where you can RENT everything you need to sell your pictures and your theatre • • .Trailers . . • Lobby Displays • . • Standard Accessories. nun onfli^ow*"* service • nflTionni. £<***»* accessories