The Film Daily (1941)

EQUIPMENT NEWS V^fSs Friday, November 7, 19^ A Second Section of THE FILM DAILY comprehensively covering the equipment field, published every second Friday, except holidays, by Wid's Films and Film Folks, Inc., 1501 Broadway, New York City. John W. Alicoate, Publisher; Donald M. Mersereau, General Manager; Chester B. Bahn, Editor; George H. Morris, Equipment Editor. West Coast Bureau, 6425 Hollywood Boulevard, Hollywood, Cal., Ralph Wilk, Bureau Chief. PLAIN TALK . . . about equipment (Continued from Page 1) his organization's house organ, "Facts and Fancies." Anent an observation that the basic symptom of a sellers' market is the mounting neglect to cultivate customers, Green asserted: "Never must it be said that we at National are guilty of such neglect. It is our duty now, more than ever before, to build for the future; to visualize the day when there will be no so-called 'sellers' market,' either real or imagined. "Customers have long memories. Suppliers who have given them the service to which they are entitled will be remembered and will profit accordingly. The others will fall by the wayside. "This is the time to give customers an extra measure of personal service. These are the days when we can cement our present friendships and create new ones. "National can show exhibitors how to get the best out of their present equipment, if new equipment is not immediately available. National can suggest an equipment check-up that will help avoid shutdowns at critical moments. "By being fore-sighted for our customers and for those we want as customers, we can render the kind of service that will pay dividends, not only now, but three, four or five years from now." — • — \AAE have quoted what Green had to say ''"in view of current conditions in the theater equipment field, so that it can percolate through the trade, — for the trade's own good. National's head is both right and president. Postpone New Drive-in St. Louis — Publix Great Lakes has postponed to Spring the opening of their Drive-In Theater being constructed on the far reaches of St. Clair Ave. in St. Clair County, 111., adjacent to East St. Louis. Structural materials priorities caused the delay. foi of HentaU — and J^ FULL line of modern equipment together with a staff of trained men to handle any job large or small anytime, anywhere. Generator trucks, searchlights and floodlights, for premieres general lighting activities. Let Us Enlighten You on Your Lighting Problems CHARLES ROSS Inc. 333 W. 52nd St., New York City Telephones: Circle 6-5470-5471 Materials Already Bought For New Crescent Nabe Nashville — Materials subject to priorities have already been bought bv Marr & Holman, architects, for Crescent Amusement Co.'s new neighborhood theater on Franklin Rd., near Berry Lane, and construction may proceed without delay when contracts are awarded. Contractors have already graded the site and surfaced the parking lot adjoining the proposed theater. The new theater, estimated to cost from $150,000 to $200,000, will be similar to the Belle Meade, constructed by Crescent in the West End section last year. Manos Plans to Put Up Another House in Ohio Lisbon, O. — George A. Manos ,of Toronto, owner and operator of a number of theaters in eastern Ohio and the upper Ohio Valley, including the Manos and the Rex here, has announced plans for a new $65,000 theater midway between Leetonia and Columbiana, near here. The modern brick, tile and concrete structure will have a seating capacity of 750 and parking facilities for 500 cars. New Firm Will Promote "Dishes" for Theaters Sebring, O. — Ware Associates. Inc., of this city, has been organized to handle the product of the Limoges China Co. through novelty sales promotion methods, particularly through theaters. Incorporators are Harry Rose, Cleveland; Israel Isenberg, Boston; W. J. Phillips, president, and Harrison Keller, vice-president of Limoges. Fills Loew's Order Cincinnati — The Cincinnati branch of National Theater Supply Co. has sold Loew's, Inc., Simplex E-7 projectors for their Broad Theater, Columbus; Ohio Theater, Columbus; and for their Loew's Theater in Dayton. Vance In New Post Chicago — Thomas Vance has joined the Stewart Filmton Co. of Indianapolis as sales manager. Vance was associated with Vance Thompson, well known to the film trade. • ECONOMY • Four or more years of operation without maintenance cost — is not unusual for a Motiograph, and yet initial cost compares favorably with other projectors. Investigate now! See your local independent theatre supply dealer. CAC's New Plaza Opens; Harrington Is Manager Humboldt, Tenn. — The new Plaza Theater, owned and operated by Chickasaw Amusement Co., W. F. Ruffin, president, is now on regular schedule after a very successful opening with Wayne Harrington as manager. The new house, a 1,000-seater, expects to draw from the Wolf Creek Ordnance plant now under construction. W. F. Ruffin, president of Chickasaw, states that he will continue to operate the Rex Theater. Baxter's Rebuilt Stand Has Debut in Houston Houston — The Plaza Theater, owned by L. C. Baxter, which was destroyed by fire in July, has been rebuilt and reopened in Park Place. The new theater is air conditioned with Chrysler Air-Temp refrigeration. The seats are of the American "Bodiform" type, and the latest model Super-Simplex sound and projection machines have been installed. Hyde & Williams Chosen To Design the Norwood Detroit — Associated Theaters Circuit has selected Hyde and Williams as architects for the new Norwood Theater which they will erect on Woodward Ave. to replace the house which was just razed for street widening. Long Sign Co. has been awarded contract for marquee and sign. Simplex Hi-Lamps In Artcraft Franklin, Ind. — Trueman Rembusch has purchased two pairs of Simplex Hi-Lamp houses for his Artcraft Theater here. New House by Eagleton St. Louis — A new 700-seat theater for Savannah, 111., is to be erected by Frank R. Eagleton and associates of Springfield, 111. >ti*XVL. >K^R&& Northwestern Terminal Minneapolis, Minn. COfllinG and GOinC IRVING SAMUELS of Automatic Devi Allentown, Pa., was in town this week and returned to headquarters. LIEUT. WILLIAM B. HARDIN, former sa man in the Dallas branch of National The Supply, and now in active service at Ft. Leor Wood, Mo., has returned to duty after spenc a furlough in New York City. JOHN EBERSON, film theater architect, le; New York today on a business trip to Mill and Hartford, Conn., in connection with the construction work, and will return early r week to New York. LESTER B. ISAAC, chief of projection Loew's, Inc., recently arrived in Rio by pi on a swing through South and Central Amer LAVERN R. BENNETT, of Bennett & Strai; theater architects, has returned to his he quarters in Detroit following a trip to Calit nia where he studied recent theater construct! DREW EBERSON, of the firm of John ; Drew Eberson, architects, is in Florida and \ return to New York the latter part of the pi en; month. WALTER STEUVE, owner of the Lycei State and Royal Theaters of Findlay, O., returned to that city from an equipme purchasing trip to Cleveland in behalf of Lonet Theater in Wellington which he plans completely remodel. New Decorative Treatme Is Feature of Admiral Detroit — The Admiral Theat just opened by Bernard Brooks a William A. London, is using a n<! style in decorative treatment. Hod was formerly the Harmony, and h been completely remodeled and i named when taken over by the n< owners. Instead of conventional paint de orative treatment, th entire sic walls and front wall adjoining t stage have been covered with drap< giving a novel atmospheric effect the house. FOREST axx-Ufld PRODUCT Super MCS RECTIFIERS using exclusively tl P. R. Mallory magnesium-copper sulphide recti* ing units. The best in dry-disc rectifications . . BULB-TYPE RECTIFIERS— LD60. LD40, LD3 are reliable, efficient and low cost power convenli equipment . . . UNIVERSAL TRIM LAMPS— burn from 5 9mm. negative and 6 to 13mm. positive . . . thi accommodating trims for Suprex-S.H.I., I KW, a Low Intensity . . . ONE KW LAMPS — cannot be matched by compati tion in quality, performance and progressivenes Yet, they match competition In PRICE. SOUND SCREENS — complete lino of flameprooft special process coated screens. SEND FOR BROCHURES FOREST MANUFACTURING CORF 200 MT. PLEASANT AVE. NEWARK, N.