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W£s
Friday, October 16, 1942
New York Scrap Drive Gets Gun
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and Lucille Norman, while a parade which will precede the ceremonies will see usherettes, Roxyettes, ushers, units of the American Women's Voluntary Service and Army and Legion bands in line.
Similar celebrations will be held
Veronica Lake will ride in a Rolls Royce in the New York Theatermen's Scrap Parade today and when she reaches 4:5th and Broadway the big car, tires and all, will be dumped on the scrap pile. The Rolls Royce was given by a motion picture executive who prefers to remain anonymous.
in all five boroughs of the city preliminary to the Scrap Matinee Day set for Oct. 24 in 1,000 houses in the Met. area. It is estimated that the free scrap matinees should yield over 10,000,000 pounds.
Downtown Brooklyn theaters started their campaign yesterday with appropriate ceremonies at the parking lot behind the RKO Albee Theater. Borough President Cashmore deposited the first of the scrap. The Brooklyn committee includes Larry Grieb, RKO Orpheum and Albee; Bill Weigand, Loew's Melba; John Burke, Paramount; William J. McLaughlin, Strand ; Charles Dowe, Fox ; J. Levy, Paramount and Ben Simon and Sam Coolick of Loew's Metropolitan.
The Bronx will swing in line with a Scrap Parade tomorrow noon on the Grand Concourse as a preliminary to the Scrap Matinee. Committee is composed of Max Minck, Fred Herkowitz, Bucky Harris, Vincent Liguori and Louis Friedman, representing RKO theaters; Max Cooper and Fred Witte of Skouras; Arnold Siegal, Eddie Burke, Harry Rosenbaum and Carl Fishman of Loew's.
Borough President Burke will head the demonstration in Jamaica tomorrow. On Sunday Brooklyn nabes will start their drive with a parade on Kings Highway.
Labor-Management Scrap Campaign at 20th-Fox
A one-week's scrap drive in which labor and management will co-operate will open at 20th-Fox on Monday. The slogan will be "Match Your Weight in Scrap." The weight of all the company's employes here is estimated to aggregate some 75,000 pounds. The campaign will be in charge of a committee consisting of Jonas Rosenfield, Hugh Strong and Jack Sichelman. Pledge cards will be distributed among the personnel. The drive will be duplicated
Ah, Timeliness Is The Warner Credo!
When Len Spinrad of the Warner Bros, publicity department received his official notice the other day to report to Uncle Sam for induction into the Army, he was working on the campaign for "You Can't Escape Forever."
Chaplin to Make Two In Next Two Years
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Win the War. Chaplin's talk tonight will urge the immediate opening of a second front.
Aside from "Shadow and Substance," on which he just finished writing a first draft, Chaplin plans to make a satire on the life of Landru, notorious French "bluebeard" who slew 200 wives. Chaplin will produce and star in the Landru picture, but will not appear in "Shadow and Substance," which he will produce and direct. Production on the latter picture will start about Dec. 10.
For the first time, Chaplin will discard his baggy pants, cane and mustache in the Landru production.
Coast SOEG Contract to War Labor Board for O. K.
TO THE COLORS!
EDWIN F. JONES, for many years a member of the Paramount home office real estate department, has been commissioned a Lieutenant, Senior Grade, in the U. S. Navy and leaves Paramount today for active
BOB CONDON of the 20th-Fox publicity department will be inducted into the Army tomorrow after waiving his 14-day furlough. He is a brother of Richard Condon, the company's publicity manager.
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Labor Board under the provisions of the President's economic stabilization order, it was learned yesterday. The pact will have to go to the board for approval because of its wage-increase clause.
It was said yesterday by C. J. Scollard of Paramount, who was one of the arbitrators in the controversy, that the agreement would be placed before the WLB immediately upon its receipt here. _ The pact was expected to be signed momentarily by the Coast union. Both sides were understood to feel confident that the WLB would give the pact its blessing.
War Plants' Hours Affect Attendance
at the company's branches throughout the country.
Ask State Chairmen for Full Scrap Drive Reports
In order to coordinate all the activities of theaters co-operating in the industry's scrap campaign a letter has gone out to all WAC state chairmen asking for the following data:
1 — The name of the theater holding scrap matinees, the number of matinees held, a record of the number of free tickets distributed, the attendance and the poundage of scrap collected.
2 — If scrap was collected by the municipality, the weight by pounds; if by junkies, the weight and amount of money received therefor and to what charity distributed.
3 — Report and pictures of any unusual stunts; gather and report human interesf stories, such as givine up old swords, war relics, heirlooms, trophies, etc.
4 — Clippings from local newspapers.
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well spread out more or less throughout all residential sections.
Downtown houses, so far, have not especially suffered from the trend, because of the vast increase in the number of transients in the city, or new workers brought in here for work in defense plants or war offices, such as the new Army Ordnance Headquarters, which took over a 30-story, block-long office building a few weeks ago. These new additions to the city's population tend to patronize the downtown theaters which do the most advertising and which they see most of in their downtown contacts, and have not established themselves as neighborhood patrons yet.
Long Hours Deciding Factor
In addition, the big money being paid in much of this war work, in totals per week, encourage occasional spending for the big money shows even by regular neighborhood patrons. From the family income standpoint, everything is in favor of the first-runs with their higher admissions, right now, but it is the long hours that encourage going to the nearest show before heading for bed or work, according to the shift.
The war worker on a 10-hour day or longer does not have time to go downtown, and the box-office money is slowly turning toward the neighborhoods. This is beginning to offset a long period when business was fair to poor at most neighborhood shows, which are at last beginning to share slightly in defense coin. May Bring Single Bills
The same trend for less time to devote to a show, meaning less time for transportation, may lead toward a sizeable demand for single bills, but the movement is not yet articulate here.
Tendency does definitely tie in with coming requirements of gasoline rationing however. Move here is expected to lead toward a general checkup by patriotic groups of cars parked around a theater after rationing is under way, to see if seas is being used on amusement driving bv those having special rations. With such policing in effect, result is expected to be general abandonment-of driving to the show, and substitution of walking or shorter public transportation, which is admittedlv near collapse here. Neighborhood shows will benefit accordingly.
—Scrap Socks Japs —
Isaac Marcus Dead
Harrisburg, Pa. — Isaac Marcus, 72 pioneer film house proprietor, who opened the Nickelodeon here in 1909 died at a local hospital. For twenty years Marcus operated the Star the ater. He built the National theater in 1914 and acquired the Rialto in 1922. He was a native of Rumania and came to this country at the age of 14.
«
REVIEWS »
That Other Woman"
with Virginia Gilmore, James Ellison 20th-Fox 75 Mins.
ROMANTIC COMEDY, WITH GREATEST APPEAL TO WOMEN AUDIENCES, IS GENERALLY ENTERTAINING.
Thanks to smart handling, a fai^' ' story has been once more resurrect sS > ... 'That Other Woman" to provide audiences with a generally diverting time. That the theme still manages to entertain is a credit to those associated with the production, which bears the Walter Morosco imprint. Despite certain faults, the chief of which is that the film places too much of a strain on the imagination, this romantic comedy fares well in holding the attention throughout its footage.
Women should find "That Other Woman" very much their oyster since the film deals heavily in romantics and possesses a story skein of special appeal to the feminine mind.
The story revolves around the efforts of Virginia Gilmore to make James Ellison aware of her feelings for him. The difficulty is two-fold. First, Ellison, a builder, is her boss. Second, the fellow has so many women on the string it's hard to divert his attention to herself. With the assistance of her aunt, Miss Gilmore resorts to strategy to win her prize. The girl sends her boss mash notes signed with a fictitious name. That stirs Ellison to a high pitch of curiosity. The trick works after a lot of complications have been encountered and disposed of. One of the complications has to do with the fact Miss Gilmore has a fiance whom she doesn't relish. This fly in the ointment is gotten rid of neatly, and the finale shows Ellison and Miss Gilmore in each other's arms.
Miss Gilmore does surprisingly well in her light role. Ellison, while not always adequate to his role of man of the world, acquits himself in a manner which the femmes will find quite attractive. Dan Duryea, Janice Carter, Alma Kruger, Bud McAlister and Minerva Urecal are among the other players whose work is commendable.
Ray McCarey's direction manages to extract all the laughs inherent in the Jack Jungmeyer, Jr., screenplay. Richard Day and Nathan Juran have supplied some bright, crisp settings and Joseph MacDonald firstrate photography.
CAST: Virginia Gilmore, James Ellison, Dan Duryea, Janice Carter, Alma Kruger, Bud McAlister, Minerva Urecal, Charles Arnt, Charles Halton, Charles Trowbridge, Frank Pershing, George Melford, Paul Fix, Syd Saylor, Henry Roquemore, Leon Belasco.
CREDITS: Producer, Walter Morosco; Director, Ray McCarey; Screenplay, Jack Jungmeyer, Jr.; Cameraman, Joseph MacDonald; Art Directors, Richard Day, Nathan Juran; Film Editor, J. Watson Webb, Jr.; Musical Director, Cyril J. Mockridge.
DIRECTION, Good. PHOTOGRAPHY, Good.
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M-G-M Buys Two Stories
West Coast Bureau of THE FILM DAILY
Hollywood — M-G-M has bought "My Name is Ruth" by Eleanor Griffin as a vehicle for Margaret O'Brien and Philip Dorn, and "By the People" by Byron Morgan.
~1.J CINZZ D A N
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