The Film Daily (1942)

W^V DAILY Thursday, December 10, 1942 "Victory" Bond Sales Gather Momentum (Continued from Page 1) the first day, the amount being in actual money and not in maturity value. In the Buffalo territory, 70 cooperating theaters, supported by Mayor Joseph J. Kelly's official proclamation and his addresses before theater crowds on the drive's opening night in several stands, together with strong aid from the pi ess, radio stations, the Bill Posters' Union which posted gratis 24-sheets on 35 salient billboards, speakers provided by civic organizations, and announcements by the clergy from pulpits, a:e piling up Bond sales. A flying promotional sta: t, prior to the Pearl Haibor anniversary, helped attain results. In Bridgeport, more than $15,000 worth of Bonds and Stamps were sold by theaters on opening night. As a sales booster the Loew-Poli and the Majestic announced a year pass to buyers of $5,000 Bonds. In Carlsbad, N. M., Frank Maxey, theater manager, used his R. E. G: iffith circuit house's stage to award wings to flying cadets of the nearby bombardier school and theieby stimulated Bond sales. Loew-Poli Palace in Meriden, Conn., rolled up $7,850 on drive's first night, while from Iowa and Nebraska the houses of TriStates and Central States used the pass-for-Bond with fine effect. In Los Angeles and other Southern California sections, theaters are augmenting their full campaigns via a special record made by Bette Davis. Stands in this part of the State are pledged to vend $1,000,000 in Bonds during the seven-day span, Co-Chairmen Charles Skouras, Dave Bershon and Hugh Bruen declare. Another high-gear campaign is being waged in Kansas City, Mo., spear-headed in large measure by the Griffith Circuit. Robert Leonard Stricken Watertown, N. Y. — Robert Leonard, local projectionist, is dead here after having been admitted for a day to a hospital here. He was business agent of Local 338 IA and very active in affairs of the Tenth District. He was one of the founders of Watertown Central Trades Assembly and its past president. 'Ay Victor McLaglen Una Merkel Ceorge Lewis Syd Weill Ann Valladares Solita Palmer » O 9 WHEN the bells ring out this waning year, and ring in thl new. Warners can look back upon a 1942 job well done, and forward to a policy which will continue to pile up prestige and proftis in 1943 We mean the character of the company's advertising campaigns, an outstanding feature of which is the manner in which the trade name has been sold to the trade Solid showmanship forms the foundation for results which have been achieved and will continue to be manifested The principle is that the brand is the thing In driving home the Warner name, outlets have learned more than ever to appreciate the fact that who makes the product is a guarantee of quality clearly surpassing such divergent factors as pictures' titles, stories and stars There is, in addition to commercial justification for this, a mathematical axiom to support the Warner wisdom, namely, that the whole is greater than the part, and is equal to the sum of all the parts For certainly all that is done in any given span of time by Warners IS Warners The most coveted position any organization can reach in manufacturing and marketing is to create customer desire to purchase because of the source's reputation Warners enjoys currently more than ever that enviable and raTe situation Too, there is something important which the theatermen of the nation enjoy in turn, — confidence. © © © WELL, Station WNEW's Bill Berns has donned our Army's khaki and is off to the wars One of the last acts of this popular pic commentator whose friends are legion i?i both the celluloid and ether kingdoms was to appear Tuesday night on the stage of the local Strand Theater to sell war Bonds It was a real thrill for Bill, for he received his early publicity training o'er at Warners, but never expected to bask behind that org's Main Stem footlights. ... © Emanuel Frisch and Sam Rinzler are setting a swift-paced example for other circuits in the manner in which they and their Randforce cohorts are turning in copper drippings and shippings to the W AC drive. . . . © Essaness theater circuit has just contributed $2,500 to the Chicago Community Fund. ... © From all indications those entertainmentgenie gents of the Press Photographers Ass'n of New York will surpass all their Bamumesque showmanship at their Wth annual entertainment and dance in the Waldorf-Astoria on Feb. 5 The event this time will benefit USO, and because of the patriotic angle the lens solons are going all-out in plans Joe Heppner, who showed at the recent Motion Picture Pioneers' dinner that he can literally dish it out, is sparkplugging the publicity committee. ... © All exhibs. who play lite five .■.Itoits which Metro is making as its contribution to the industry's "America Speaks" series will receive a handsome scroll as a token of appreciation for their co-operation More than 12,000 stands have already played the first two subjects in the series, "The Magic Alphabet" and "Mr. Blabbermouth," indicating that the American Red Cross will receive a contribution in excess of $150,000 Other reels in production are "Plan For Destruction," "Inflation" and "Logistics". ... © Last night's special preview, jointly held by Walt Disney and The Office of the Co-Ordinator of Inter-American Affairs in the Museum of Modern Art, was a brilliant affair with "Saludos Amigos," "Education for Death" and "Der Fuehrer's Face" being re ceived with vast enthusiasm The pix are Disney at his very best © Wolfe Cohen, WB district manager for the Canadian territory, has jour brothers in the American armed forces: Harvey, Louis, Mike' and Priority Rating Granted Newsreels (Continued f om Page I) Claude Collins, newsreel co-ordinator here. This clearance comes at the °nd of an anxious six weeks d j which four newsreel compan\«:»— j Pathe does not ship to London — j were faced with the prospect that weekly overseas shipment might be stopped. Several months ago Assistant Postmaster General Ironsides j informed Movietone News, Univer[ sal, Metro and Paramount that the practice of sending two editions I weekly by each company — eight in | all — would have to be foregone. Since that date the practice has been | to send one duping print each week I for all four companies — with the J companies pooling their material, or f I sending film in turn. Dupe negaJ tives are made in London. | Six weeks ago the reels were notified that they would have to get a priority rating before they could ship film to London, and were faced with the prospect of losing this market. Collins was informed late yeste:day, however, that the necessary priority rating has now been granted and shipment will continue as it has during the past several months. Eastern Canadian Houses Cut Power Consumption ▼ ▼ AVENGE PEARL HARBOR!. "Air Force" Standing Warners $3,000,000 Reason J. L. Warner and Charlie Einfeld are devoting so much personal attention to the forthcoming launching of "Air Force" is because it's understood Warners have close to three million invested in this important negative, which is expected to deliver a big wallop in behalf of the war effort. (Continued from Page 1) between 5 and 7 p.m., daily, the peak load period, a comparatively low volume of the theaters in these provinces function between those hours. The majority of the houses suspend activities for at least one hour, and most of them for two hours, at suppertime, except on Saturdays, when continuous shows prevail. The power problem has been an acute one. There is a record peak load from 11 to 12, noon. Theaters which had offered morning Saturday shows for children have eliminated these. Theaters also are cutting the use of the current for light and projection to the bone. Awards Banquet in Feb. or March West Coast Bureau of THE FILM 'DAILY Hollywood — The M P Academy's board of governors has decided that the awa: ds banquet be held the last of February or first of March.