The Film Daily (1943)

Page scan 000275 from The Film Daily

Record Details:

Title:
The Film Daily
Date:
1943
Publisher:
Wid's Films and Film Folk, inc.
Volume:
The Film Daily (Apr-Jun 1943)
Leaf #:
000275
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This leading industry publication, published out of New York, was founded in 1915 by Wid Gunning (who called his publication Wid's Daily until 1922). The Film Daily documented the rise of the Hollywood studios, the transition to sound, and the evolution of the American film industry (the paper finally shuttered in 1970). The Film Daily included feature reviews, news stories, and advertisements, but its extensive coverage of short films in the 1920s and 30s distinguished it from other trade papers of the period. -- Eric Hoyt, 2011/2013
Date Added:
August 01, 2024
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WHAT ABOUT THAT GUY • Mere Bulk can be deceiving. Particularlythe Bulk of Mere circulation figures, which often serve only to trace billowing outlines 'round and about the sinews of a motion picture trade magazine. • Bulk, also, can be terribly expensive— for the advertiser. Far more economical than paying for mere numbers, is the practice of purchasing efficient circulation . . . circulation tailored to the precise measurements of the motion picture field. • Showmen's Trade Review measured Readership figures prove that one subscription per theatre does the work of three copies that we might and could sell if we wanted to go Bulky. • Why pay the price of costly duplication for distributing three copies of your advertisement when one copy, placed in a magazine with a proved threefor-one Readership record will do the job better? NO. 2 t4taS&uoi*L.S4to*L READERSHIP • REALLY • MEANS • LEADERSHIP