The Film Daily (1943)

THE NEWS OF FAWCETT WOMEN'S GROUP THE jC^f^ REPORTER THE NEWS OF 3 MILLION READERS EXTRA! 0VER2 BILLION DOLLARS Fawcett Readers Jump From 8 To 10 Billion Dollar Market Within Year What's happening to the pocketbooks of Mr. John Doe, Mrs. John Doe and Miss? Theater box-office reports tell us they're filled. But how much more fiLed? Well, the latest survey of readers of Fawcett Women's Group magazines show a full 30% increase inthe family purse over last year. The, average family income of the 3,100,000 buyers of True Confessions, Motion Picture and Movie Story jumped in 1943 from $2,041 a year to $2,652 — a total increase of more: than two billion dollars. A jump believe it or not, from $8,000,000,000to $10,000,000,000 in our great reader market. The Kitty Foyles are doing all! right, too. Single girls had income boosts in a year from $1,014 to $1,430. This kind of wage boost ain't hay: to the Does. Perhaps they'll be; changing their name to Dough one of these days! There's a big trend to war work,; too. More than 20% of our women, readers are in war plants now, com-1 pared to 8% a year ago. And 52% of their husbands are doing war! work in '43 as against 46% a yeari ago. These people are going to see; movies more than ever before. Why! not tell them about yours in' Fawcett Women's Group. RATION PASSION? Newspapers throughout the country are quoting copiously from a special feature in October's True Confessions entitled "Am I Jealous?" by Mrs. Frank Sinatra. We can't give you the whole article, but we can tell you that Mr. Sinatra is definitely H-O-T. Witness the following incident— true, too. When Mrs. Sinatra received a new ration book from her local board, there on the inside cover was imprinted a big, red lipstick kiss — for Frankie ! Note to OPA : hereafter, please omit passion from nation. BOX OFFICE More people bought Fawcett Women's Group magazines during the first 6 months of 1943 (latest publishers' statements) than any other magazine group in America. Monthly average 3,101,933, an all-time high. Picking Pix Sells Tix One of the best pre-'sellers of a movie, if not the best, is its fictionization — in short, dramatic form — such as run in Movie Story magazine. These previews stimulate the reader to see the real thing — and selection of the picture by the editors is itself a recommendation. For their October issue, Movie Story's editors chose: The Fallen Sparrow; Happy Land; Best Foot Forward; The North Star; A Lady Takes A Chance; Little Miss Magic; Right About Face. Seeing's believing. So watch for them. SAYS HEDDA: The inimitable Hedda Hopper, who writes an exclusive monthly feature for Motion Picture, tells this one in the Oct. issue — . . . "Up at Arrowhead Lake they have sight-seeing boats. Recently when Janet Blair and bridegroom, Sgt. Bush were sunning themselves on a raft, they heard a man yelling through a megaphone, "On your right, ladies and gentlemen, is Frank Vincent's house, where Barbara Hutton and Cary Grant were married last year, and Janet Blair and Sgt. Bush were married a few days ago." Then as they passed the raft, he yelled, "And on your left, ladies and gentlemen, are Janet Blair and Sgt. Bush honeymooning!" WANTED A title for Dolores Moran, W. B.; starlet above, as a successor to Ann; Sheridan's "oomph." Motion Picture started a contest in its August! issue to find a tag for this young1 lady (discovered by our Fawcett: Publications editors some time s and $1,000.00 in prizes were off' the winners. So many thousand entries flooded the office, more t? a third of them from servicer, it's taken us two months to' through them: Winning tag wil in the November issue of Mc] Picture if the editors can ever I out from under the coupons. That's pulling-power! AYE, CLAUDIA Motion Picture's editors have campaigned for stardom for many Hollywood greats long before they were even twinkles. They're raving now about a new but not unknown screen personality in print and out. It's Dorothy "Claudia" McGuire. We thought her agent would like to know Advertising revenue in th first 6 months of 1943 fcl Fawcett Women's GroupTrue Confessions, Motion Pi< ture and Movie Story hits an all-time nig: with a 37% increase ov< same period of '42. Reasons We'll be glad to tell them you on the slightest provoc: tion. Address us at Fawce Publications, Inc., Paramoui Building, New York, N.