The Film Daily (1948)

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i m When we say that the light from a "National" High Intensity Carbon Arc is an ideal balance of all the colors / of the rainbow, there's no guesswork involved. We split that snow-white light up into its individual bands of red, orange, yellow, green, blue, and violet in the monochrometer shown above. Then we measure the intensity of each band by means of electrical impulses What do we find? We find that the light from a "National" High Intensity Carbon Arc is the closest to sunlight of any man-made light. Its color balance is nearly perfect. It insures that your color film will glow with the rich vivid detail that thoroughly satisfies your patrons. Moreover, a "National" High Intensity Carbon Arc is the most powerful point source of light in existence. It projects pictures that can be seen clearly from every seat in the house. Box-office insurance? Yes, sir! WHEN YOU ORDER PROJECTOR CARBONS — ORDER NATIONAL"! The term "National" is a registered trade-mark of NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation EH3 30 East 42nd St., New York 17. N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco