The Film Daily (1948)

Wednesday, April 14, 1948 -mil K Gave $2,000, o Charities in 1947 (Continued from Page 1 ) roup of showmen in London who are jngaged in organizing a Variety tent n the British capital. 5*"" ^resolutions were passed by the tlele:.i, the first meeting-. The convention otk... ,. 'eliminate subsidiary tents and invite {uuston, now a subsidiary of Dallas, to apily for its own charter before the next coiiention; to instruct tents not to solicit advertingfor their local publications except in heir own business areas; to allow to forbid he organization of women's auxiliaries; to l!ow individual tents to make annual "heart wards" to local persons either in or out of he organization who had performed outtanding humanitarian services; to grant the nternational Chief Barker the power to apioint the international publicity chairman, lonvention chairman. chairman of the liumanitarian award committee and ceremonofferer: to provide that tents select as heir international canvasmen or committeemen immediate past chief barkers and select alternate canvasmen present chief barkers: jo provide that canvasmen represent their jocal tents at the organization's annual midwinter meeting. The delegates defeated a resolution providng that a runner-up award be added to he annual Humanitarian Award of the iueinational organization, due to be made Saturday night at the annual banquet. As 1 yesterday morning, there were 921 regisered delegates. Report Biggest leer Going Up in Havana What is reported to be the largest ice spectacle theater in North America is under construction in Havana, THE FILM DAILY learned yesterday. Project is being built by Alfredo Hornedo, a member of the Cuban Senate who also publishes "El Pais." Unit will seat 6,000. Cost will be $750,000. It is expected to open in June. Sen. Hornedo is represented locally by Frank Ortega. DeMille "Crusades For June Re-issue Rodgers to Emphasize {tiding Scale Policy (Continued from Page 1) jlifference of opinion when the film ental is in proportion to what the picture earns," Rodgers declared. M-G-M will pursue this policy de pite prevalent talk of a recession in )oxoffice grosses because top execu ives are convinced that the public an be reached with the proper mer handise and that the company now las an array of product unsurpassed n its history. 'We feel that the time has arrived ^here a spirit of conservatism, so lecessary six months ago, is no onger required," Rodgers declared. n this connection, he predicted the ippearance of more extensive trade ;)aper advertising that would empha ize the improvement in quality. Competitive Bidding Seen Working in Most Spots (Continued from Page 1) xtended themselves in bidding, the ystem is apparently working well n most instances. 'Those in it are coming to realize hat competitive bidding is not as >ad as they thought it was," Rodgers ieclared. Send Jjirthdau j| \ QreetinyA Uo — | April 14 :•: Rodney Bush Lee Tracy ♦•» Audrey Long Dan Weinberg t> Claire Windsor ♦•* Give Lira to Restore Pisa's Compo Santo (Continued from Page 1) Observers noted that the gift came as the Italian election campaign, with West arrayed against the East, neared a climax. Compo Santo, religious building dating back to the 13th Century, was struck by an American shell in World War II, its roof being destroyed. Sum given by the U. S. distribs. for reconstruction comes from frozen U. S. film earnings in Italy. DAILY Censorship Measure Seen Likely to Stay in Com. (Continued from Page 1) is no need for the increased powers it would confer upon his office, was referred to the Council's General Welfare Committee, of which S. Samuel Di Falco, Manhattan Democrat, is chairman. Other members of the City Council, it is understood, sought to persuade Cunningham not to present the measure but in view of the publicity its announcement received, he is said to feel he had no alternative but to introduce it. Whether it will emerge from the 10-man committee, however, is uncertain. (Continued from Page 1) that the picture, made in 1935 at a cost of 12,000,000, would be released intact with the possible addition of a foreword. Next on the producer's schedule is I "Samson and Delilah" on which he j hopes to begin shooting in Septem i ber. Units may be dispatched to I Morocco, Egypt or Palestine in order j to get background material, but main j production will be on the Coast. Although no budget has been set ! for the Technicolor project, De Mille said that there would be no reduction in production values which "the American audience has come to expect from me." "Are You With It?" Launches Bond Drive New York State and New York City officials leaders in the world of business and finance and other dignitaries are scheduled to attend the allstar show and premiere of U-Ps "Are You With It?" at the Winter Garden Theater tonight, helping to launch the New York State Savings Bonds Division's participation in the Treasury's Security Loan drive which runs from April 15 to June 30. Poland Theaters Will Show 175 Pix in '48— Golden Washington Bureau of THE FILM DA1L Y Washington — A total of 175 features are slated for showing in Poland during the current year, according to Department of Commerce pix chief Nathan D. Golden. Of these 48 will be Russian, 39 American, 34 British, 25 French, 15 Czech, six Polish and eight from other sources. WE Purchases Area for Site of New Headquarters Lawson Contempt Trial Gets Fresh Start Today (Continued from Page 1) started the case on Monday. The Circuit Court of Appeals yesterday denied the defense request for a writ of mandamus to disqualify Justice Edward Curran, on the grounds of bias. Metro Launching Exec. Training Program (Continued from Page 1) the experience of Maurice Wolfe, former Boston district manager, who became interested in public and exhibitor relations several years ago and achieved singular success in working with exhibitors and civic associations. During the past year, as assistant director of public and exhibitor relations, he spoke throughout the country to 120 groups, representing an audience in excess of 12,000. More recently, the company selected one man each from the Washington, Cleveland and Pittsburgh branches, brought them to New York to become acquainted with sales policies and how they were molded, : then returned them to the field to assist the selling staff. Trio travel i led individually, calling upon exhibitors who were not dealing with | Metro as well as those who were, j discussing problems and testing reaction to various policies. It was the success of this experi I ment plus the realization that new approaches to the marketing of pictures are necessary that led to the decision to expand the training program. Selected personnel will be brought to New York to sit in on conferences at all levels, from the president down, i in order to become acquainted with every facet of policy and operations. ! In this connection they will come under the influence and guidance of Nicholas Schenck, Rodgers, J. Robert Rubin, Howard Dietz, H. M. Richey and other top executives. Also included will be a course in public speaking and a period of training with Loew's theater division. Western Electric yesterday announced the purchase of a solid area, equal to four entire city blocks, in lower Manhattan for the site of a new headquarters building. The location is bounded by Varick, Hudson, and Laight Streets and Ericson Place. Land was purchased for WE by Tishman Realtv and Construction Co., Inc. RCA's First Large-Screen Video Receiver to Bow Metro to Distribute Roach Streamliners RCA will introduce its first projection type large-screen television receiver without radio or phonograph facilities before the end of June, it was announced yesterday. Set will have a picture 20x15 inches. (Continued from Page T) order to properly tell certain stories. Four of the Roach sextet will be in color. Initial release, "Little Circus," will be ready for distribution by October. Rodgers said that the company stood ready to make deals with other independent producers if the quality of the product warranted. Allied in Area Parleys For ASCAP Contracts (Continued from Page 1) tioned to do nothing about ASCAP until further developments are reported. Also under discussion at the meeting were product, COD's, Veteran's training program, the 16 mm. situation and pending law suits. Foreign Honors to Warners West Cast Bureau of THE FILM DAILY Hollywood — Government of Uruguay through its consul in Los Anereles yesterday presented a scroll to Harry M. and Jack L. Warner in recognition of their understanding of Pan American principles and their kindness to the people of Uruguay. At the same time, the Italian League to Control Cancer conferred honorary membership on vice-president Jack Warner. UIEDDIRG BELLS BerrY-Turnbull Charlotte — Robert D. Turnbull, National Theater Supply salesman, will be married Saturday to Dorothy Elizabeth Berry. Williamson-Little Charlotte — Mitchel Little, Columbia booker, will be married in May to Louise Williamson.