The Film Daily (1948)

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*L f. ProdtK?tion Diet. 38 W. 44th St 3tet floor WHEN YOU ORDER PROJECTOR CARBONSORDER "NATIONAL"! XT-ow bright? That is the $64 question in movie projection, because crater brightness is the key to screen brightness, audience approval, and big box office. National Carbon Company answers the question with the "traveling eye," shown above. With scientific accuracy, this photoelectric cell in the metal tube, traveling across the actual crater image, measures the brightness of the "National" High Intensity arc. Results show that the brightness of "National" carbon arcs rivals that of the The traveling eye... proves National projector carbons BRIGHTER sun itself! This means that by using "National" High Intensity projector carbons you obtain the brightest light available for movie projection. At the same time, you obtain light with a nearly perfect color balance. Your color movies glow with rich vividness! Your blackand-white pictures sparkle! Good business! The term "National" is a registered trade-mark of National Carbon Company, Inc. NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation 111 J J Division Sales Offices: Atlanta, Chicago, Dallas, 30 East 42nd Street, New York 1 7 , N. Y. I Hi Kansas City, New York, Pittsburgh, San Francisco