The Film Daily (1948)

'» jjnday, May 17, 1948 -ft Ws? chlatfer Stresses Press Influence nix af (Importance of the industry press high-lighting industry problems as ill as providing a medium for the eser>tation of new ideas highlighted rd session of the public rela lifflPeourse now being conducted by larles Schlaifer, 20th-Fox ad-pub |ity director, at the New School. "The trade papers' influence on all cets of the industry has brought .'[cooperation best exemplified in the rrent public relations campaign Jjdng waged on all fronts on behalf the industry," Schlaifer declared. As Chairman of the MPAA's Ad -n Uj ¥ rtising Advisory Council he also scussed the industry's Advertising ode at length, showing how its self gulatory aspects have proved treendously effective in establishing I code of ethics based on truth, honity and integrity in film advertising. Subsequent lectures will discuss vile relationship of films to newspapers, radio and television; the fJew Look" in film advertising and piblicity and complete campaign andling of specific pictures. ilm Dividend Payments i*i)ff Sharply During April (Continued from Page 1) e week end. The April count of ,941,000 was only about half the larch total and was considerably 'bove the April 1947, figure of $5, 159,000. J Dividend payments in the first ipur months of 1947 were considerjbly ahead of the current year fig,res, with the 1947 total $18,221,000 Jpmpared to only $15,686,000 this ear. Accounting for the drop in ayments last month were the fact pat the RKO payments were smaller aan usual and there was no Stanley vidend to match that of last year. eacon to Handle English Pix I Boston — Beacon Pictures Corp., 'armed here with Harry Goldman as president, will distribute English 11ms and domestic reissues in New jngland. Initial releases are "Mill n the Floss" and "Our Mr. Shakeseare," distributed in the U. S. by "nglish Films. Beacon has offices at ;5 Winchester St. Downes Will Speak on Television Projection Motion picture and slide projection equipment used by television stations will be explained in detail Wednesday evening, at a meeting of the SMPE at Hunter College Playhouse. Meeting, which has been opened to non-members, will hear an address by L. C. Downes of General Electric's television engineering section, transmitter division, at Electronics Park, Syracuse. A discussion period will follow Downes' paper. Radio's Stau-at-Home Giveaway Shows Stir Exhibitors9 ire; Association Blast Is Due Newest development in radio giveaway, the idea of permitting listeners a crack at jackpot prizes, is causing concern to a number of exhibitor leaders. Trend started about two months ago and has been taken up by a dozen network shows, with many more expected to follow suit. Theater men are disturbed because the unprecedented number of air giveaways requires potential winners to be at home and available to their telephones during air time of the show. At least one exhibitor organization, it is learned, plans to denounce the radio practice in a blast to be included in a forthcoming bulletin. MPEA Being Throttled By Increased Problems (Continued from Page 1) ing political cleavage between East and West, Maas stated. Most recent move to throttle American film activities abroad has taken place in Hungary where a decision has been reached to nationalize all phases of the film industry. Hungarian officials in the past two months have refused to issue licenses for U. S. films. Hungarian officials have imposed a virtual blackout on U. S. product, denying playing time in the country's politically controlled theaters. Portion of the agenda was devoted to a review of MPEA's accomplishments in Holland, and to discussions of changes to be made in that country, following expiration of current agreements. Further study to this end was voted. Guest at the meeting was Marian F. Jordan, MPEA manager in Germany, here for conferences. Marks Succeeds Weiner as SRO's Canadian Manager (Continued from Page 1) adian sales. Marks replaces Charles M. Weiner, who will be given a special sales assignment in the U. S. Naval Citation for Donoghue Navy citation, commending him for his public relation aid during the Civilian Naval Reserve drive for recruits, was presented to Terry Donoghue, New York publicity man, and former industryit.e at a luncheon Friday at the Stockholm Restaurant. OF COURSE TEXAS, BROOKUm aid! HEAVEN" $35,000 in Awards For Warners Drive (Continued from Page 1) in cash awards will go to the winners in the various fields of the sales campaign in which the company's Canadian exchanges again will join. A series of regional meetings in connection with the drive will be conducted by the divisional sales managers — Roy Haines for the Western territory, Jules Lapidus, Eastern and Canadian, and Norman Ayres, Southern. Film-Tele-Agency Group To Function Like MPAA sent from UA (Continued from Page 1) tion was reached at the recent television institute and trade show meeting at the Hotel New Yorker. New body will seek to coordinate the policies and practices of film distributors, ad agencies and tele interests, with the ultimate establishment of a code of ethics. In general, it is understood, the organization will function in a manner to the MPAA. Speak Up! ... <t guest editorial (Continued from Page 1) immediately add this chapter to our book of the future: 1. Know our industry. 2. Help sustain the good story of our industry. 3. Speak up. ( Editor's Note : This article from the pen of the MPAA's president was written especially for the 1948 edition of THE FILM DAILY YEAR BOOK OF MOTION PICTURES, published today. Because of its essential timeliness, it is reprinted here.) Court Nixes B & K Plea To Lift Loop Run Limit (Continued from Page 1) in the Jackson Park case provided for the limitation. In making his decision, Judge Igoe told B & K attorney Edward Johnston that the theater organization has not made enough effort to comply with the decree. At the same time, Igoe recognized the petition of RKO seeking exemption from the decree. Heai'ing will be granted May 21. WB N. Y. Warner Goes Dark for Indefinite Period Warners closed the Warner Theater, formerly the Hollywood, last night at the conclusion of the run of "Winter Meeting." House will stay dark for an indefinite period, it is said. MacMurray-Colbert Encore West Coast Bureau of THE FILM DAILY Hollywood — U-I will reunite Fred MacMurray and Claudette Colbert in "Family Honeymoon." June shooting is set. Twice as terrific as "T-Men" . . . the Edward Small production of "RAW DEAL," is ready for release by Eagle Lion !