The Film Daily (1922)

THE ■St!k DAILY Monday, January 9, 19 WHAT DOES IT ALL MEAN? . On Broadway Apollo — "Orphans of the Storm." Broadway — Jackie Coogan in "My Boy." ?! I Brooklyn Strand — Charles Ray in "R. S. V. P." Harold Lloyd in "A Sailor-Made Man." Cameo — Mae Murray in "Peacock Alley." Capitol— "Th eodora. " Central — "Foolish Wives." Criterion — "Fool's Paradise." Loew's New York — Today — Betty Compson in "The Little Minister." Tuesday — "Ann of Little Smokey." Johnny Hines in "Burn 'Em Up Barnes." Wednesday — "Heart of the North." Thursday — Elsie Ferguson and Wallace Reid in "Peter Ibbetson." Friday — "Handle With Care." Frank Mayo in "Across the DeadLine." Saturday — Wanda Hawley in "Too Much Wife." Rialto — Marion Davies in "The Bride's Play." Rivoli — Agnes Ayres in "The Lane That Had No Turning." Strand — Norma Talmadge in "Love's Redemption." Next Week Apollo — "Orphans of the Storm." Broadway — Not yet determined. Brooklyn Strand — Richard Barthel mess in "Tol'able David." Cameo — "Flower of the North." Capitol— "Theodora." Central— "Foolish Wives." Criterion — "Fool's Paradise." Rialto — Not yet determined. Rivoli — Not yet determined. Strand— "Hail the Woman." Moran Transferred; Given Dinner (Special to THE FILM DAILY) Albany — Bert F. Moran, Pathe manager, was the guest of honor at a dinner given by the Albany Theatrical Managers' Association at Keeler's Thursday night. About 30 film men were present. Mr. Moran, who will leave Albany to become the manager of the Pittsburgh Pathe exchange, was given an Elk's pin set with diamonds. Putting It Over Here is how a brother exhibitor put his show oner. Send along your ideas. Let the other felloxc know how you cleaned up. St. Louis — Mayor Henry W. Kiel accepted an invitation from the Fox Liberty to see "Queen of Sheba" during its recent presentation in this city. Tlie invitation was part of the exploitation campaign. Mayor Kiel witnessed the production on the first night of its showing and then wrote the following letter to Mr. Fox: "I was splendidly entertained at your theater last evening in witnessing your screen production, 'The Queen of Sheba.' "It is certainly a wonderful picture, magnificently staged and of excellent historic value. In fact, it is one of the best productions I have ever witnessed, and I trust that many St. Louisans will avail themselves of the opportunity of viewing this great success." The letter was reprinted in all the daily papers next day. The picture was held over for three weeks. Racine, Wis.— Manager N. Blumberg of the Palace achieved fine results with "The Sheik" through a hand-illustrated lobby. He masked his box office with a board with the important legend: 112,625 People Saw The Sheik In One Week in Nev/ York. The insert stands and door panels were all filled with hand-drawn cards. Over the entrance was a large banner with the title of the picture and the names of Agnes' Aj-res and Rudolph Valentino. Bridgeport, Conn. — The management of the New Dawe's Theater devised a unique mailing card for exploitation used during the opening week of the house in connection with the run of "Shame." The card, when folded once and sealed with a postage stamp, assumed the proportions of a post-card. The first or cover page was printed in a pink-screen effect, and bore only two words, "Pocket Dictionary." A white panel remained on one side to permit addressing. On the inside in large type was reproduced a section of a dictionary defining the word "Shame." Then followed: "What was the shame that drove David Fielding from his young wife and child into the trackless wastes of the Great North? See 'Shame' (in red ink), selected as the opening attraction of Bridgeport's newest and finest temple of the screen art — Dawe's Theater." Ten thousand of these cards were sent out. ENLARGEMENTS of Motion Picture Film Clips For All Purposes W. J. MORAT 302 E. 33d St. Vanderbilt 7361 Fayctteville, Ark. — A wedding party, followed by a trip in a decorated bridal automobile, was used as a part of his exploitation for "Dangerous Curve Ahead," by Manager E. C. Robertson of the Victory. The result was that Robertson broke the house records for receipts both at the \'ictory and also at the theater in Rogers that he manages and where he used the same exploitation stunt. The wedding took place on the stage of the theater and the young married couple was given a wedding trip by automobile through Fayctteville and the surrounding territory by Robertson in a sedan motor car which was decorated with the usual newlywed ribbons, Kewpie doll, etc. A large sign carrying the title of the photoplay was mounted on the front of the radiator, while banners carrying the name of the picture, theater and show dates were fastened to the ruiming board on each side. Boone, la.— John M. Anderson, manager of the Princess, prepared an effective and inexpensive theater front display for "Snowblind." The title of the picture, in large, white cut-out letters extended clear across the front of the theater directly under the marquise. An imitation log cabin was built around the ticket booth. Two cards of stills, with cut-out pine trees in the sloping tops of the large pieces of cardboard stood against the wall at either side of the entrance. Other posters and frames flanked the log cabin box office. The display was the center of much attention all the time that it remained in the lobby. (.Special to THE FILM DAILY) Buffalo — W. R. Sheehan, general manager of Fox, has sent $100 for "a seat in the gallery" at the showing next Monday of "Over the Hill" at the Criterion. The Shea Amusement Co. and Fox have put over a tie-up stunt with the Evening News whereliy the entire receipts of the Monday shows will be turned over to the Fifty Neediest Families of Buffalo Fund, being collected by the newspaper. An avalanche of front page publicity is being devoted to the stunt. There will be no deduction for expenses of film or employes. ''BOOKING! GUIDE" 200 pages of information on pictures released between September 1, 1920 and September 1, 1921 Over 800 Pictures Summarized Special Price 50 Cents Per Copy Write: MOTION PICTURE NEWS, 729 — 7th Avenue, New York City TaxeSi Show„ Uptu (Continued from page 1) admission taxes were $6,995,338.'! compared with $7,982,248.61 in vcmbcr, 1920. In September rental tax fig were $315,151.16 and admission figures $6,066,936.09. The following table shows the tuations in rentals and admiss since June as compared with the months of 1920: Rental Tax 1921 192 June .... $621,153.50 $564,21 July .... 503,431.51 359,0; Aug 538,292.42 654,4( Sept 315,151.16 465 4' Oct 388,616.56 533,4! Nov 567,055.39 383,5' Admission Tax 1921 192 June ....$7,362,487.61 $8,338,0; July .... 5,822,972.80 6,463,4, Aug 5,926,818.88 6,879,3: Sept; .... 6,066,936.09 7,369,4; Oct 6,413,426.11 7,931,1! Nov 6,995,338.48 7,982,2' Harwell Now in Okla. City (Special to THE FILM DAILY Oklahoma City— W. D. Har former manager of the Old Mi Dallas, has been transferred to Capitol in this city, succeeding ] Lewis, who has gone to another t ter operated by Southern Enterp at Dallas. ''film PRINTERI WANTl Wanted — Printing machine that good condition, not too complic; Send description and lowest prici Keystone Mfg. Co. 53 Wareham St. Boston, B/ SIMPLEX TITLE SHOj ■ TITLES ILLUSTRATIONS ANIMATION TRAILEB phone: BRYANT 985 220 WEST ^i ~-° ST. 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