The Film Daily (1922)

THE -c&m DAILV Monday, April 17, 192 On Broadway Broadway — Charles Chaplin in "Pay Day," Marion Davies in "Beauty's Worth." Brooklyn Strand — Daily change of revivals. Cameo — "Sisters." Capitol — Mae Murray in "Fascination." Central — Vera Gordon in "Your Best Friend." Criterion — "The Loves of Pharaoh." Loew's New York — Today — Charles Chaplin "Pay Day," "Turn to the Right." Tuesday — Charles Chaplin in "Pay Day," "Up and Going." Wednesday — Wanda Hawley in "The Truthful Liar." Thursday — Harry Carey in "Man to Man." Friday — Will Rogers in "A Poor Relation," Miss Du Pont in "A Wonderful Wife." Saturday — Anita Stewart in "Her Mad Bargain." Rialto — "The Good Provider." Rivoli — "Is Matrimony a Failure?" Strand — Norma Talmadge in "Smilin' Through." Times Square — Houdini in "The Man from Beyond." Next Week Broadway — Not yet determined. Brooklyn Strand — Norma Talmadge in "Smilin' Through." Cameo — Not yet determined. Capitol — Lady Diana Manners in ■'The Glorious Adventure." Central — Lon Chancy in "The Heart of the Wolf." Criterion — "The Loves of Pharaoh." Rialto — Not yet determined. Rivoli — Roscoe Arbuckle in "Gasoline Gus" (tentative attraction). Strand — Norma Talmadge in "Smilin' Through." Page on His Own William A. Page, who has been in charge of the special exploitation of "Foolish Wives" for Universal for the past four months, will open new offices today for picture exploitation and publicity. P. C. T. Directors Reduced (Special to THE FILM DAILY) London — The Film Renter says it understands that the directorate of the Provincial Cinematograph Theaters, Ltd., one of the important theater chains in England, will be reduced to six and perhaps seven. Four or five are expected to resign, including A. E. Newbould. Miles in Detroit (Special to THE FILM DAILV) Detroit — C. H. Miles, who controls the Miles, Regent and Orpheum here, will make his headquarters in Detroit after May 1st. Elliott, R-C's Detroit Manager (Special to THE FILM DAILY) Detroit — Art Elliott, has been made R-C manager here, succeeding Herbert Moss, who is now with / Goldwyn in Minneapolis. Moss succeeds Newt Davis. Joe Weil on Trip (Special to THE FILM DAILY) Dallas — Joe Weil of Export and Import Film is here in the interests of "The Jungle Goddess." Going Some (Continued from Page 1) there's only one row. Totalling $675. Well; I can't figure who that was." EXTRA SPECIAL COMING No extra price. F'or booking. Special paper provided. Extra advertising guaranteed. "Al" Lichtman promises. To prepare his Confessions. For this column. Next week. Order your extra copies now. — Adv. SHIP NEWS Out in 'Frisco. The exchanges sell cans of stufif. To the steamers. For their long voyages. According to F. W. Voight. Of Metro. Who says they print the programs. Of the night's pleasure. On back of the menus. Wonder if Harold Lloyd's "Sailor Made Man." Is on the schedule. BARBER ^HOP CORDS It's true. As Joe Lee says. In his famous song. Dedicated to Dr. Straton. And sung by Bill Brady. That "All the mugs are not in the barber shops." But this has nothing to do. With Doug's "pome." Which was inspired. When Tom Geraghty sent him a barber chair. (Because Doug couldn't find the right kind of a box on the lot.) Here's the inspiration : Dear Tom, — "I've heard of the Barbary Coast Of Santa Barbara, too , Of the barbarous things on barber poles And also of Harvey Thew ; A rub on the head, a cut on the hair, Also a shine on the shoe, A clever thought, this chair you bought For the shaving of Dan McGrew. Alias Douglas Fairbanks. MERCHANDISING PICTURES Eddie Bonus. At Warners. Running the kind of copy. That tells exhibitors. Of the exploitation stufif. That comes with "Your Best Friend." Good stuff. But why on earth. Or elsewhere. This sort of copy. Hasn't been used months ago. Or years ago. All of us would like to know. Of course. Producers like their names. And faces. In ads. And distributors think big black type. Is all that's needed. But people who know sales values. Know that the Bonus type of copy. W^ill do inore good. To the square inch. Than all the rest of it. By the mile. GAME Should be on the screen. Thinks Eltinge Warner. Who runs "Field & Stream." And formerly was with Benj. Hampton Prod. So planning with Watty Rothacker. He has worked out a series. Of 24. One of which. Was shown at the Capitol. By Roxy. And proved a hit. Quite an idea. Especially appealing. To Nimro(Js. OYSTERS Joe Plunkett's new house. Up in Connecticut. Has a lot of special features. Including an oyster bed. But Joe couldn't understand. When one of his friends. Asked him. If he took the oysters out walking. Every night. Before they turned in to sleep. SOME SHOW Writes Frank Rembusch : "A good lady was discussing pictures with me in one of my small towns. She said : 'The other night my little boy was very late coming home from the show. In reply to my question why he was so long, he said — 'Well, Mother, I will tell you, the show was so rotten I had to stay for two shows to get my money's worth.' " THOUGHT FOR A DAY Major O'Mahoney now calls 'em "praise agents." Meaning press agents. DANNY. SPECIAL CONVENTIONi numbers; OF THE Film Daily AT WASHINGTON If You're There You'll Get One ) With Our Compliments Every Day