The Film Daily (1922)

THE ■e^Hk DAILV Friday, July 14, 1922 Steamer Sailings Sailings of steamers for foreign ports tomorrow with sailing time, hour, time of closing of the mails and destinations are as follows: Olympic for Southampton sails at noon, mails close at 8 A. M. for Europe, Africa and West Asia (Great Britain. Ireland, South Africa, Madeira and Canaries specially addressed). Kroonland for Antwerp sails at noon, mails close at 8 A. M. for Europe, Africa and West Asia (specially addressed). Noordam for Rotterdam sails at noon, mails close at 8 A, M. for Europe, Africa and West Asia (specially addressed). Argentina for Patras sails at noon, mails close at 8:30 A. M. for Italy, Greece and Jugoslavia (specially addressed). Savoie for the Havre sails at noon, mails close at 8:30 A. M. for Europe, Africa and West Asia (specially addressed). Europe for Naples sails at noon, mails close at 9 A, M. for Italy (specially addressed) ; Chebaulip for Gothenburg sails at noon, mails close at 9 A. M. for Sweden, Lettonia and Finland (specially addressed). Badagry for Accra sails at noon, mails close at 9 A. M. for Canaries, Senegal and Gambia (other parts of West Africa specially addressed). Drottningham for Gothenburg sails at 2 P. M., mails close at 9:30 A. M. for Norway, Sweden, Denmark and Finland (specially addressed). George Washington for Bremen sails at 3 P. M., mails close at 11 A. M. for Europe, Africa and West Asia. Ft. Victoria for Hamilton sails at 11 A. M., mails close at 7:30 A. M. for Bermuda. Zacapa for Tela sails at 11 A. M., mails close at 7 :30 A. M. for Jamaica, Guatemala and British Honduras (Cuba and Tela .specially addressed). Rosalind for St. John's sails at 10 A. M., mails close at 7:30 A. M. for St. John's. Vestris for Buenos Aires sails at 11 A. M,, mails close at 8 A. M. for South Brazil, Argentina, Uruguay, Paraguay. Philadelphia for La Guayra sails at 11 A. M., mails close at 8 A. M. for Curacao and Venezuela (Porto Rico specially addressed). Siboney for Havana sails at noon, mails close at 8 A. M. for Cuba (specially addressed). Ponce for San Juan sails at noon, mails close at 8:30 A. M. for Porto Rico, Virgin Island and Dominican Republic. Cuthbert for Porto Alegro sails at noon, mails close at 9 A. M. for South Brazil (specially addressed). Calamares for Port Limon sails at noon, mails close at 9 A. M. for Costa Rica (Cuba, Canal Zone and Panama specially addressed). Santa Olivia for Buenos Aires sails at noon, mails close at 9 A. M. for Argentina, Uruguay and Paraguay (specially addressed). Essequibo for Valparaiso sails at 1 P. M., mails close at 10 A. M. for Peru (except Iquitos), Bolivia and Chile (Canal Zone and Panama specially addressed). W. C. Gorgas for Colon, sails at 4 P. M., mails close at 11:30 A. M. for Haiti, Canal Zone, Panama and Salvador (specially addressed). Putting It Over Here is how n brother exhibitor put his show over. Send along your ideas. Let the other fellow know how you cleaned up. It took David Schaefer, general manager of Rossasys Theatrical Enterprises of Brooklyn, at the Manor in Woodhaven, to put over a novel publicity idea, which got the money and helped to dispel the hot weather jinx. He selected "The Sheik's Wife" and not trusting the indifferent ways of the general ballyhoo men, dressed himself in a very picturesque costume of an Arabian Sheik, hired a thoroughbred stallion from a riding academy, and mounted on same he raced at top speed through the leading streets of Jamaica and Woodhaven. Flying banners announced the title, date and name of the theater, and the expected result of it all was that Schaefer was arrested for racing and masquerading in the public highways, but then the judiciary interference furnished additional publicity. Will Remove Times Sq. Sign Borough President Miller has decided that when the permit on the sign in Times Square expires on July 16, it will not be renewed. At present there is a large display there on behalf of "In the Name of the Law." Part of the proceeds of the Cohan showing is being turned over to the Police Fund. The only other film that has been advertised there was Jackie Coogan in "Trouble." New Fox Service in Canada (Special to THE FILM DAILY) Toronto — The Fox exploitation service in Canada will shortly be extended outside of Ontario. G. de Grandcourt is the director of publicity for the Canadian company. Stolzer Succeeds Murphy (Special to THE FILM DAILY) Irving ("Mike") Stolzer has succeeded Edwin F. Murphy as superintendent of the Universal laboratory. A farewell dinner was given to Murphy on his leaving, after being with the organization for 14 years. Los Angeles — A newspaper contest tie-up that has resulted in much publicity for Goldwyn w-as that engineered by J. A. Jackson, studio publicity manager for Goldwyn, with the Examiner. It was a search for new film faces in Los Angeles. The Examiner went the limit in playing it up, giving it front page stories with fiom one to four column heads, with streamers clear across the front page and photographs of contestants. In some issues a third of the front page was devoted to the search for newscreen faces. Tests were given the aspirants at the Goldwyn studios in Culver City, Director R. A. W^alsh supervising the making of the tests. So many were the applicants that not all could be photographed on the day first named and it was necessary to liold a second test the following week. The Examiner ran coupons with the caption: "Have You a Film Face?" in its issue for two weeks preceding the first test and inviting those who believed they had. whether man, woman or child, to report to the studios for free sittings, so that suitable photographs might be taken and submitted to Robert B. Mclntyre, casting director, for analysis. permitted in Trenton but Ferguson pasted small bits of yellow paper, fifteen by three inches containing the title of the picture on the inside of the windshield and windows of his automobile. He tried to get permission to use a wrecked automobile in the lobby or on the street, but the authorities would not grant it. A day later his automobile skidded on the wet trolley tracks and ran into a street car. The machine was badly enough damaged to require three weeks in repairing and the local newspapers carried prominent stories of the exploitation man who couldn't get permission to use a wrecked motor car and then wrecked his own. Ferguson denies, however, that the collision was arranged. Trenton, N. J. — At Ten Eyck's Orphcum, operated by George B. Ten Eyck, $10 in gold was offered to the person coming to the house from the greatest distance from Trenton. This was during the run of "Yellow Men and Gold," 1,000 postcards being mailed to the most distant patrons on the house list. W. R. Ferguson, Goldwyn exploitation man cooperated in the promotion work, the house celebrating a Goldwyn week, during which a Helene Chadwick resemblance contest was conducted. For "Watch Your Step" the house used a numerical wit puzzle, offering free scats to those submitting correct solutions. Hundreds of answers were received (three being telegraphed in) but out of them all only 35 solved it. No street exploitation is Emporia, Kan. — A personal message from Norma Talmadge, star of "Smilin' Through," was given a new angle as the picture played the Strand as the result of a keen exploitation campaign. The fifty word wire from the star to the mayor mentioned the magnificent park by the Santa Fe Station of which every true Emporian is justly proud and incidentally brought in some word about "Smilin' Through" at the Strand. His Honor was as pleased as a twelve-year old with a lollypop. He got in touch with the local radio broadcasting station and had the message sent out to all Emporia. It was caught at every receiving station and then reproduced in the papers. And now Norma Talmadge is in solid. Dallas, Tex. — There is some feeling pro and con about the Ku Klux Klan here, and the manager of the Hope took advantage of the fact to help exploit "One Clear Call." Five white-capped riders before a turretshaped advertising automobile partook in a daj' and night parade, a trumpeter heading the procession. There were banners explaining that it was all part of the campaign for the First National production and this town's citizenry came to the theater as a result. It is just an example of taking advantage of local conditions to arouse interest among prospective patrons. Full Staff Named \ Jacobs Will Produce Los Angeles — Arthur H. Jacobs has resigned as general manager of Preferred Pictures, Inc., to enter the producing field on his own hook, the resignation becoming effective when "Rich Men's Wives" is finished. The exploitation staff created 1 Universal for the boosting "Foolish Wives" has been retain by Universal and a number* of adi tions made to it. Raymoi Cavanagh has been placed in char vnXh. headquarters in New York. The members of the staff are: New York, Marc Lachmann ; Atlar Charles Simpson ; Buffalo, Thomas C Leonard; Butte, Mont., W. L. Fenney; (, cago, Walter L. Hill ; Cincinnati, N( Schechter ; Cleveland, Lee S. Ferguson; E las, Morris Frankel ; Denver, Al Kaufm; Detroit, Joseph Mayer; Des Moines, R. McCurdy ; Indianapolis, William Esch; K sas City, Louis P. Kramer ; Los Angeles, D. McBride; Milwaukee, Ann McCun New Orleans, Boone McCall; New York, appointment as yet, but Marc Lachmann assisting Cavanagh ; Omaha, F. C. Cros' Philadelphia, J. A. Daly; Pittsburgh, F. McGinnis; Portland and Seattle, George Bradley, Jr.; St. Louis, George Engel; : Lake, Norman E. Beck; San Francisco; ] Westland; and Toronto, M. J. Wilkes. Southern States Gets Westerns Dallas, Tex. — The Southern States Film Co., has purchased four fivereel westerns, "The Fighting Devil," "The Fighting Ranger," "Guilty" and "Defying the Law." to be distributed, beginning Aug. 1st. Southern States will release an additional series of five Pete Morrison westerns. To Illinois for Lincoln Scenes (Special to THE FILM DAILY) Los Angeles— R. R. Rockett, Rockett-Naylor Prod., states company has decided to build stage at Springfield, 111., to take c of those interiors of "The Life Abraham Lincoln," that cannot photographed in their original ; tings. The town of New Salem i' process of restoration by the Line League of Petersburg, 111., and will be completed in time for picture. The Rockett-Naylor organizai has arranged to follow the Line picture with another American I torical subject. The company ; is negotiating to purchase one of smaller Hollywood studios whicl proposes to enlarge and improve. Exhibitor Wins Sunday Show Fi (Special to THE FILM DAILY) Bryant, O. — When a jury rende a verdict of not guilty in the < of J. Stuart Cagney, manager of Temple, at which Sunday picfi were shown, a precedent was set. the first trial, there was a disagij^; ment, but this time, there wa definite decision, in the face united efforts by the reform eleni The Temple will continue to c Sabbath entertainment. Vimy Corporation Establishec (Special to THE FILM DAILY) Pittsburgh— The Vimy Corp^ a nevif addition to the independenft change field. In charge wiU|; Harold Gauding. ROTHACKER PRINf and SERVICE E. O. BLACKBURN SPECIAL REPRESENTATIVE) Rothacker Film Mfg. Co. Chicago, 111. Rothacker-Aller Laboratory Hollywood, Cal. . 542 Fifth Ave., N.Y., Murray Hillj W. A. FLEMING & CO Dependable Public Accountants and Auditors 452 Fifth Avenue at 40th St Telephone Longacre 9074