The Film Daily (1922)

THE jg^ DAILY Wednesday, Vol. XXI No. 18 Wednesday, July 19, 1922 Price 5 Cents Copyright 1922, Wid's Film and Film Folks, inc.. Published Daily at 71-73 West 44th St., New York, N. Y., by WID'S FILMS and FILM FOLKS, INC. Joseph Dannenberg, President and Editor ; J. W. Alicoate, Treasurer and Business Manager; J. A. Cron, Advertising Manager. Entered as second-class matter May 21, 1918, at the post office at New York, N. Y., under the act of March 3, 1879. Terms (Postage free) United States. Outside of Greater New York $10.00 one year; 6 months, $5.00; 3 months $3.00. Foreign $15.00. Subscribers should remit with order. Address all communications to THE FILM DAILY, 71-73 West 44th St., New York, N. Y. "Phone: Vanderbilt 4551-4552-5558. Hollywood, California^Harvey E. Gausman, 6411 Hollywood Blvd. Phone, Hollywood 1603. Chicago Representative — Irving Mack, 808 S. Wabash Ave. London Representative — W. A. Williamson, Kinematograph Weekly, 85 Long Acre, London, W. C. 2. Paris Representative — Le Film, 42 Rue de Clichy. Central European Representative — Internationale Filmschau, Prague (Czecho-Slo vakia), Wenzelsplatz. Quotations High Low Close Sales East. Kod. 73.54 "^iVi yiH 1-100 F. P.-L. .. 83}i 827A 82 4,300 do pfd Not quoted G'wyn .... ryz 7y& ly 200 Griffith Not quoted Loew's .. 153/i \SV% 15^ 1,800 Triangle Not quoted World Not quoted Incorporations Springfield, 111. — Ascher Washington Theater Co. of Chicago. Capital $50,000. Incorporators are Nathan Ascher, Lewis M. Scheuer, N. W. Alexander. Albanv. N. Y. — Cameo Prod., New York. Capital $20,000. Incorporators: S. Schwartzman and A. Klein. Attorney, H. S. Hecheimer, 1540 Broadway. Albany, N. Y. — A. L. Jones Prod., New York. Capital $10,000. Incorporators: E. N. Bloomberg and P. Shmunis. Attorney, W. Kaufman, 1482 Broadway. Dover, Del. — Second National Pictures Corp. of Ohio. Capital $250,000. Incorporators: Wilbur A. McCoy, Pittsburgh. Attorney, Capital Trust Co., of Delaware. Albany, N. Y. — Regent Enterprises, Brooklyn. Capital $25,000. Incorporators: N. and L. Schwartz and P. Weisblum. Attorneys, Kurtz and Ruby, 135 Broadway. Dover, Del. — Park Amusement Co. Capital $50,000. Incorporators: A. B. Kitzmiller, W. J. Zolner and John G. Hartley, Johnstown, Pa. Attorney, Corporation Service Co. f^dux:<itiarx£d (PcctuAju) Reg. U. S. Pat. Off. Putting It Over Here is how a brother exhibitor put his show oner. Send along your ideas. Let the other fellow know how you cleaned up. JefTerson, la. — When Cecil B. De Mille's "Fool's Paradise," played the Majestic, Manager VVm. Youngclaus hooked up with Downes and Mayer, the large local department store, who gave away one gross of high grade hair nets to ladies who were going to see this picture. These hair nets were given on the theory that they would be needed to keep the hair in order during the "hair raising thrills" of this picture. Lansing, Mich. — When Claud Cady manager of the Gladmer began his teaser campaign for "Her Husband's Trademark," he took several small flashes in the paper reading: "Watch! 2-4-6-8-10. Wait!" This queer stunt was carried on the following days with text only slightly changed. The ad that gave a flash for "Her Husband's Trademark" with the information that the mysterious numbers were the starting hours of the program. An easily applicable idea! Nampa, la. — The Strand told the j'oungsters of the town if they would supply themselves with funny caps, haul out their toy drums, and parade streets for "Beyond the Rocks" they would be able to see the picture free. Fifty kids responded in a jifify. The theater paid for the signs and the boys went all over town taking advantage of this rare opportunity to make all the noise they wanted to. Nobody was unaware of the run of the films. The stunt can be applied to almost any picture. Webster City, la.— Hairpins were used in attracting the attention of the multitude to "Fool's Paradise" at the I sis. On the afternoon preceding its opening, Manager A. C. Schuneman distributed one thousand of them among women shoppers in the stores. To each pin was attached a little card reading, "Save this hairpin. You will need it to keep your hair in order during the hair-raising thrills of Cecil B. DeMille's greatest production, etc." It made them smile and many came to see the picture. Flint, Mich. — Nothing in a long while has pleased the automobile country so much as the free tickets given out by Manager B. D. Baily of the Regent as part of his exploitation for "Her Husband's Trademark." Bailey stood in front of his theater and took the license numbers of six automobiles as they passed by. These he published in his newspaper ad the next day with instructions that each person recognizing his number should clip the ad from the paper, write his name and address in the blank space provided in the ad, and present it at the box-office, where he would receive two free admissions. By requiring the person to write his name and address on the blank, Bailey secured additional names for his mailing list. Adrian, Mich. — Manager Elwood M. Simons of the New Family created quite a stir when he inserted a' wantad in the Adrian Daily Telegram, outlining the plot of his picture and ending it with a declaration. "Find the Woman!" In view of the cooperative advertising secured by the theater, the telegram made a mystery story out of it and featured it in the news columns. Louisville, Ky. — Three hundred and twenty inches of news space free. A street ballyhoo that was seen by thousands in a city where all ballyhoos are strictly tabooed and an event of great local interest was the record established on the unique film exploitation stunt for "The Crossroads of New York" at the Mary Anderson. To Manager George A. Sine, goes the full credit for the foresight and execution that brought the stunt into materialization. It started with the quest to find Louisville's best comedian and was pushed through the aid of the Courier-Journal in connection with the advertised run of the Mack Sennett feature. The paper played the stunt up, a real scenario was prepared, eight hundred feet of film was ordered and received by Mary Anderson and the staff correspondent of the International News Service offered his services in return for the publicity he would get. Approximately three hundred prospective screen comedians responded to the lure of attracting themselves to Mack Sennett. A brief rehearsal was given the three leading characters were selected, their supports were chosen from members of the University of Louisville Players' Club completing the cast. In accordance with announcement, the first scene was made at the intersection of Broadway and Fourth Street. By the time the cameraman dug his tripod into the asphalt the intersection was jammed with spectators waiting to see home talent perform. Signs tied up tlie stunt with the picture at the house. Traffic was completely blocked, and the police department sent a special squad of men to clear a way for the taking of this picture in a city where street stunts were strictly forbidden. For the next three da_vs the filming continued, alv.-ays in crowded places where man.v people could see the "Crossroads of New York" banner. The spectators, although they did not know it at first, were taken in the picture for "atmosphere." They were advised of it by the newspaper advertisement and story telling of their "screen appearance" and asking them if they could identify themselves when the picture wash shown. It cost $160 in all but certainly the record business made it worth while. Will Build in St. Paul (Special to THE FILM DAILY) St. Paul, Minn.— J. M. Velat will build a theater on East 7th St. Coast Brevities (Special to THE FILM DAILY) Hollywood — Hampton Del Rti assisted by Rex Thorpe will start first five-reel comedy in a few da Herbert Rawlinson's next stasri vehicle for Universal is "Anotl Man's Shoes." Gladys Walton's forthcoming si ring production for Universal will' "The Lavender Bath Lady." Hobart Henley has almost cffi pleted "The Flirt," by Booth Tarkix ton. It will be released as a U' versal-Jewel. Ben Turpin and Katarya McGui will be seen in "The Shriek," a t reel Ben Turpin Mack-Sennett off ing directed by F. Richard Jones.' "Singed Wings," a story by Ka erine Newlin Burt which appeal in Cosmopolitan Magazine, will Penrhyn Stanlaws' production f lowing "Pink Gods," which is n> practically completed, manager. H. E. GAUSMA. EXPLOITATION MEN WANTH DOERS NOT TALKERS All Territories — Every Cooperati Film Booking Offices of America, I Room 903—723 Seventh Ave. Applications by mail only. STOP! LOOK! LISTE^ For Sale or Rent SPECTRO LAMPS We furnish and guarantee compl equipment for Studios or Locatio: JOS. GELB COMPA Represented by 512 West 36th St. A. L. Hendrickson Telephone, Longacre 1 ROTHACKER PRINT and SERVICE E. O. BLACKBURN SPECIAL REPRESENTATIVE Rothacker Film Mfg. Co. Chicago, 111. Rothacker-Aller Laboratory Hollywood, Cal. 542 Fifth Ave., N.Y., Murray Hill 18! W. A. FLEMING & CO. Dependable Public Accountants and Auditors 452 Fifth Avenue at 40th St. Telephone Longacre 9074 STUDIO FOR RENT Most complete in East. Perfect lighting equipment. Modern sets. Extensive props and wardrobe departments. World Film Corp. 130 W. 46th St. Bryant 9900. li