The Film Daily (1922)

THE jg^ DAILY Friday, July 21, 1922 Putting It Over Here is lioiu a brother exhibitor put his show over. Sena along your ideas. Let the other fellonv knoiL' ho'w you lifaneu up. Portland, Me. — Another example of the "free poster" stunt is given in the case of the Strand, which accumulated seven art one sheets, reams of newspaper publicity, and the spirited co-operation of the schools, all for the cost of $10. The bill was "Forever," and Manager William Peenes tied up the art classes to paint posters. Nearly 100 contested. Twenty-six posters were sent in and seven were judged good enough for display. These were put in the J. R. Libby store window, a location hitherto inaccessible to theaters. The newspapers took it up and Thursday night, the date the prizes were to be awarded the theater was packed. The audience acted as judges giving their decision through applause. Exchanges to F. P.-L. 13 On Release List Milwaukee, Wis. — Bob Gary, the Paramount exploiter, sold The Wisconsin News, Milwaukee's Hearst paper, on the title "If You Believe It, It's So." as a slogan for both the paper and the town. The News said they didn't care if it was the title of a hundred pictures, it struck a note of optimism and was the best slogan yet invented. They played it up on the front page in a letter from Gary signed "A Milwaukee Booster.'" The next day one of the News staff wrote another front page story signed by "New Optimist" endorsing the slogan. That started the ball rolling and leading citizens began to write in. Gary is also a cartoonist, and the News let him draw a cartoon a day to attract attention to the slogan and letters of endorsement. Lafayette, Ind. — Manager H. H. Johnson, of the Luna, played upon the appeal to mothers of veterans in his presentation of "Sonny," in a manner that was distinctive. He had ushers stationed at the entrances who asked every woman entering: "Are you the mother of an overseas veteran?" Women answering in the affirmative were given red carnations for identification. From the stage Mr. Johnson announced that at the conclusion of the performance a reception would be held for these mothers and their families. Patriotic melodies were rendered during a brief intermission and the curtain Avas raised on a stage decorated with flags and a huge punch bowl and service set in the center. The reception lived up to the best social traditions of Lafayette. It created good will, made a strong sentimental appeal and, by word of mouth advertising, built up a splendid second day's business for the production. Charnas Buys "Felix" Cartoons Harry Charnas, of Standard Film Service, has purchased the "Felix" cartoons for Ohio, West Virginia, Kentucky, Michigan and Western Pennsylvania. (Continued from Page 1) half interest in Southern Enterprises, Inc, to Famous Players. No officials of the Lynch organization were in New York yesterday but a wire was dispatched South for a .statement. Lynch is himself in Europe vacationing with his family. The Lynch Holdings Southern Enterprises, Inc. operate theaters in the following towns in the Dallas territory: In Arkansas: Ft. Smith and Little Rock. In Oklahoma: Chickasha, McAlester, Muskogee and Oklahoma City. In Texas: Abilene, Amarillo, Austin, Beaumont, Corsicana, Dallas, Denison, El Paso, Ft. Worth, Galveston, Houston, Palestine, Plainview, San Antonio, Waco and Wichita Falls. In the Atlanta Territory Southern Enterprises, Inc. operate tlieaters in the following towns in the Atlanta territory: In Alabama: Anniston, Gadsen, Huntsville, Montgomery and Tuscaloosa. In Florida: Ft. Meyers, Jacksonville, Kissimmee, Lakeland, Deland. Miami, Orlando, St. Augustine, St, Petersburg and Tampa. In Georgia: Atlanta, Augusta, Brunswick, Columbia, Gainesville, Griffin, Macon, Newnan, Rome and Savannah. In North Carolina: Asheville and Charlotte. In South Carolina. Greenwood, Greenville, Spartanburg and Sumter. In Tennessee: Chattanooga, Columbia, Dyersburg, Jackson. Knoxville, Maryville, Memphis and Morristown. Theaters in Merger (Special to THE FILM DAILY) East Moline, 111.— Clyde N. Petrie, owner of the Lyric, has effected a consolidation with the East Moline Theater Co., which heretofore has conducted the Majestic, and both theaters will be managed by Petrie. "How Women Love," Betty Blythe's first picture for B. B. Prod., Inc., is now being cut and edited. (Continued from Page 1) The other releases in order will be: "Timothy's Quest," "Fools of Fortune," "The Woman He Loved," "When the Desert Calls," "The Pillagers," "The House of Solomon," "Flapper Love," "The Other Side," "The Deerslayer," "Miles Brewster and the Super Sex," "At the Crossroads" and "The Great City." "The House of Solomon" was made by Carl Krusada, and stars William H. Strauss. George Terwilliger directed "Flapper Love," in which Fair Binney appears. "The Other Side" was made by Hugh Dierker, who made "When Dawn Came." "The Deerslayer" was made by the Sacramento Pictures Corp. at the Glacier National Park. Seena Owen is starred in "At the Crossroads," while Whitman Bennett produced "The Great City." American Releasing will distribute "The Sign of the Rose," in which George Beban stars and in connection with which he toured a goodly portion of the country. The picture will be first booked in a number of cities with the special interlude in which Beban and eight players appear on the stage. Will Help Orphans The A. M. P. A. will co-operate in the emergency drive for the Israel Orphan Asuylum, destroyed in tiie recent Arverne Fire. Haggerty and Farrell Reopen House (.Special to THE FILM DAILY) Harrisburg, Pa. — The Rialto formerly the Family, has been reopend, by J. J. Haggerty and G. A. Farrell. Ten cent admissions are in force, the house seating 1,000. Prussian Minister Censors Film (Special to THE FILM DAILY) Berlin — The presentation of "Hindenburg's Trip to East Prussia," has been banned by the Prussian Minister in order, it is stated, to avoid any public demonstration. Industrie Film Ag., which is releasing it, will fight the matter out in the courts, alleging that it is against the censorship regulations to take such action. Short Reel Charts All producers and distributors, who have not yet done so, are urged to forward to THE FILM DAILY the following information for inclusion in the Short Reel Edition, out August 6th. Releases from Jan. 1 to Aug. 1, 1922, giving brand or series name, title of individual picture, length in feet, type of picture whether comedy or scenic, star, producer's name and release date. A second tabulation covering 1922-23 releases should contain series of short reels with number of pictures in series, length, star, if any, how released and how often. This applies to short reels only. Screen Art Films Go to Capitol (Special to THE FILM DAILY) Philadelphia — The Capitol Fi Exchange has taken over the prodi tions owned by Screen Art, Mor Brown, manager of the latter cc cern disposing of the films to dev( all of his attention to his theat( and other interests. By this de Capitol acquires 25 features, "T Blue Fox," a serial, 12 single-r "Facts and Follies" comedies, two-reel wild animal pictures and two-reel Shorty Hamilton stories. Move the Copley (Special to THE FILM DAILY) ll Boston — The Copley has beij moved from Dartmouth St., to.i| foundation facing Stuart St. It wj be changed to a picture house the cost of the work will total at $400,000. It is expected to be re in October. FOR SALE 1,000 slightly used all leathe theater chairs. A real bargain for a quick buyer. A. M. FABIAN, 729 Seventh Avenue, New York City STOP! LOOK! LISTE^ For Sale or Rent SPECTRO LAMPS We furnish and guarantee compl equipment for Studios or Locatio JOS. 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