The Film Daily (1923)

—2&*l DAILV Sunday, January 21, 1923 Satisfying Light Entertainment With N umerous Pleasing Bits "GIMME" Rupert Hughes Prod. — Goldwyn DIRECTOR Rupert Hughes AUTHORS Rupert and Adelaide Hughes SCENARIO BY Rupert Hughes CAMERAMAN '. John Mescall AS A WHOLE A pleasing entertainment of the light variety; an enjoyable picture that the majority will like STORY Nothing very much to it but a lot of good incident and pertinent detail makes it attractive DIRECTION Usually good; although occasionally choppy; production values high PHOTOGRAPHY Splendid LIGHTINGS Excellent PLAYERS Helene Chadwick and Gaston Glass well suited to principal roles; others Kate Lester, Eleanor Boardman, David Imboden and H. B. Walthall EXTERIORS Very pretty garden shots INTERIORS Good DETAIL All right; one or two sub-titles too "pointed." CHARACTER OF STORY Business girl who marries wealthy fellow goes back to work to assert her independence LENGTH OF PRODUCTION 5,769 feet "Gimme," the latest Rupert Hughes screen effort, is an exposition of. the modern woman, "in all her glory" and the pictures makes it very plain that she is here to stay so where they need to be convinced on this point, very likely Hughes' picture will go a long way toward getting them interested in the idea. It" "Gimme" does nothing else, it certainly makes plain the position of the business woman of today and her attitude toward husbands and matrimony in general. Rupert Hughes and his wife have supplied some interesting detail that will undoubtedly make the pic ture thoroughly attractive to a large, majority of picture goers and although there is no very weighty material and some of the situations are slightly exaggerated, the idea contains a splendid quantity of audience appeal. These newlywed comedy dramas seem to "take" with the average public about as well as anything the screen offers. They never tire of the domestic trials and tribulations of the pretty heroine and her new, good looking husband. And they couldn't ask for a better couple than Helene Chadwick and Gaston Glass, the newlyweds of "Gimme." Besides the actual pleasure and entertainment to be found in the picture, there is some mure or less convincing reasoning which may lead to heated debates where the spectators happen to find the theme "hitting home." There is a lot that can be said for and against the Hughes' idea of the modern woman, nevertheless. From a production standpoint, everything has been very well taken care of, and, as usual with the Rupert Hughes features, the picture contains plenty of pictorial appeal. One or two of the sub-titles might be modified to appear less "pointed." Helene Chadwick is particularly appealing in this and she seems to get a lot of pleasure out of bringing friend husband, Gaston Glass, around to her way of thinking regarding a 50-50 sharing basis for husband and wife. Glass does good work also. Story: Fanny Daniels, an interior decorator, borrows $500 from Lambert, her employer, who is in love with her, to buy her trousseau. Her marriage to the wealthy Clinton Ferris does not prove entirely successful and Fanny gets her job back. Lambert renews his attentions and threatens to tell Ferris of the loan. In the home of Miss Wainwright, which Fanny is to redecorate, Lambert makes another plea and the two are discovered by Ferris. Miss Wainwright explains matters, Ferris learns that the loan bought Fanny's wardrobe, and a reunion follows with a 50 50 sharing basis as the understanding between husband and wife. Material In This Will Appeal To Many Exhibitors who cater to a crowd that prefers light, pleasing entertainments, will do well to secure "Gimme." It contains a lot of interesting angles on present day living that should make it particularly attractive. The title is unusually strong and should be sufficient to arouse their curiosity. They'll all know what to expect since the recent popularity of the newly coined word. Box Office Analysis for the Exhibitor A teaser campaign should prove effective exploitation. Use throw-aways employing the word "Gimme" with another such as "Gimme a dime," "Gimme a new hat," following it up with the announcement of the picture. Use Rupert Hughes' name and let them know Helene Chadwick and Gaston Glass handle the principal parts.