The Film Daily (1923)

He BftADSTREET >/" FILHDOM ZfoRECOCNIZED Authority . XXV No. 41 Sunday, August 19, 1923 Price 25 Cents May Extend Runs ition Offered to End Difficulties tween T. O. C. C. and Goldwyn n Two Cosmopolitan Features is understood that exhibitors ling contract for "Enemies of men" and "Little Old New York" r extend their runs on these two ures and in this way, the difficulexisting between the T. O. C. C. Goldwyn-Cosmopolitan will be ightened out. 'his suggestion has been made but hing will be done until William idolph Hearst returns from Califia in a few days. There is some lble over these two pictures existin other sections of the country well as in New York and there is :rong possibility that the extended solution will be adopted. This aid serve to give exhibitors the ures under their Paramount conits and enable Goldwyn-Cosmopoli to secure more revenue from the ductions. A $100,000 Fund nned by T. O. C. C. to Fight Operators — Ready for a Battle 'he T. O. C. C. held a special :ting at the Astor Friday to :uss the operators' situation. As esult the officers of the organizai were authorized to take any steps y decided upon to keep their (Continued on Page 2) Features Reviewed Page Little Johnny Jones Warners-State Rights 3 Mothers-in-Law Preferred 3 The Green Goddess Distinctive-Goldwyn 3 Ashes of Vengeance First National 3 Alias the Night Wind Fox 5 Refuge First National 5 Marriage Morals Weber-North-State Rights 7 Stormy Seas Associated Exhibitors 7 Shadows of the North Universal 7 Homeward Bound Farrmount 7 S'-ort Subjects 5-5 Bryant Washburn, Wheeler Oakman and Kathleen Kirkham in a scene from "Other Men's Daughters" soo n to be released by Grand Asher. — Advt The Millenium Is it here? Or is this a dream? It don't seem to be true. It's too good to be true. It's hard to accept it. But doggone it, it's here. The day that we've been yelping about — noising aboutkicking about, for something like five years. What? You don't know? J . i_» 1 Seeing pictures before you book 'em. And both sides are yelling for it— exhibitors as well as producers and distributors. Get to it, the harder the better. This business will step out in a real way when this seeing of pictures becomes the habit rather than the exception. Then there will be no excuse on the part of the exhibitor. No alibi. He can't say— as some have said to me "well, it seemed to do all right on Broadway" — and then flopped on him. Every exhibitor knows— or should— what his people like. And if he books anything they don't, that's his mistake. Of course block booking, block buying, is the easy way. If -a glib salesman says "you know what our other pictures have been" or "you know what Soandso's pictures are" it's easy to nod approval and sign on the dotted line. And then >ou have a lot more tune to play pinochle, or go fishing. But that isn t the way to run your business. It's all right to buy Ivory soap that way, Arrow 'collars or any other standard merchandise. But no two pictures of any star, or series, have been identically alike. 1 hey be. in theme— the Western's for instance But as a rule i ( ontinueil < n I';ivc 12) Music Tax Truce M. P. T. O. and American Society at Work on Basis of Settlement — Controversy a Bitter One The M. P. T. O. and the American Society of Composers, Authors and Publishers are understood to have declared an armistice on the music tax situation that is expected to eventually straighten out the entire matter. Sydney S. Cohen, for the M. P. T. O. and E. C. Mills, advisor to the executive committee of the American Society are conferring in this connection. It is understood that one of the important provisions of the agreement which is yet to be ratified by both sides is a clause that will make it binding upon the American Society not to institute suits against M. P. T. O. members without first informing Cohen so that the latter can have r e from Rome Today e George Fitzmaurice unit which ias been making "The Internal City" in Italy for Sam Goldwyn is due in today on the Aquitania. In the party are Bert Lytell, Lionel Barrymore, Irene Fenwick, Barbara La Marr, Richard Bennett, Jack Dougherty, Ouida Bergere, Montagu Love and H. H. Bruenner. the latter the company manager. mav Cohen in Line Says M. P. T. O. Is Ready to Work With "Every Organization" Interested in Tax Repeal According to Sydney S. Cohen, the M. P. T. O. stands ready to co-operate with "every organization and individual interested in the removal of the admission and the seat taxes for the purpose of accomplishing the object at which we are all aiming." This statement appears in a long message sent by Cohen to the M. P. T. O. members urging them to get in touch with their congressmen and get them interested in the repeal of the Federal measures. Cohen asks for information relative to the attitude of the legislators for tabulation when the hoard of directors holds another meeting in the Middle West •r. October. Ragland on Percentage A most interesting article on the percentage situation by John C. Ragland, Eastern representative for Harold Lloyd will be published in Monday's issue.