The Film Daily (1923)

YHE sday, August 21, 1923 ane on Star Values (Continued from Page 1) star value of 2 to 1. Anothe tive may cost $300,000 and gross ,000 in rentals over the world. plain that star valued is 3 to 1. t does not make any difference t figures you work with, whether production cost $20,000 or $800, If the picture grosses 2 or 3 s as much as the negative cost, ems to me the star value is 2 to 3 to 1, as the case may be. I a gross collections, not producer's s. have cited 2 to 1 and 3 to 1 as : are the most common categoruto which real drawing stars fall, w approximately 2 to 1 they are box-office stars, no matter how l they may be advertised as such. 3 to Is are the real top-notchers e business. There are two great ptions and only two of whom I i whose star values figured in this tier are known to exceed 3 to 1. 'ou may say that the stars who these various 2 to 1 and other is must use other big elements eir production to help them attain jrosses, and that, therefore, much ie credit for the drawing power Id be given to the vehicles, other ius players in the cast, etc. It is to me that is beside the point, question is how much money has : spent by or for the chief element star picture in order to bring oss that is a multiple of the exiture? It is a fact that practically ie stars in the 2 to 1 and 3 to 1 es must spend or have spent for i relatively large sums for vehic:asts, directors and mounting, he two exceptional star values above do not make use of these ively large expenditure elements on the other hand their pictures tremenduous drawing cards, givthem extraordinary star values, n those successful pictures in :h there are not stars, other elets are starred such as internationor nationally-famous vehicles, ers and directors, and to these tents go the values which otherpertain to the star." ,."TJavies Film in London .y^Speci*! to THE FILM DAILY) ^ ^London— -"Little Old New York," the new Davies film opened last night at the Empire theater. QUALITY ART TITLES The Waller Studios Fred Waller— Grace Waller 11 East 14th Street Stuyresant 2652 nuRMLZF Uyour filmL* QURA ii Aii to 20 WEST 42™ STREET NEW YORK PHONE DICKERING 2937 ALLANA.L0WNES PRES Idaho House Burns (SpecUl to THE FILM DAILY) Burke, Ida. — The recent fire de stroyed the Burke theater. Kalispel, Mont. — Mrs. F. W. Stryker, has remodeled the Orpheum. Exhibitor Dies; Theater Burns (Special to THE FILM DAILY) Carlisle, Wash. — Thomas Hughes, manager of the Carlisle is dead. The management of the house was taken over by his son. The theater burned down two nights later. New Signs On Brooklyn Strand Two new electric signs have been erected on the front of the Brooklyn Strand. They face the sidewalk in opposite directions, over the marquee. Edward L. Hyman, is back from the White Mountains. De Mille Finishing Picture (Special to THE FILM DAILY) Los Angeles — Actual shooting on "The Ten Commandments" is about finished. Cecil De Mille expects to spend about five weeks in cutting it. The New York premiere won't occur until winter. Willard with Chicago Selznick (Special to THE FILM DAILY) Chicago — Harry Willard for the past two years Chicago manager for Associated Exhibitors has been appointed Selznick manager to succeed Edwin Silverman, the new manager for Warners. Start Cohen Negro Stories H. Whitman, business manager of the Birmingham M. P. Corp. of Birmingham is in town looking for certain types to be used in a series of Octavus Roy Cohen negro stories which the company starts shortly down South. Each will be fn two reels. Cohen will write the titles. Carr & Schadd Party a Success (Special to THE FILM DAILY) Reading, Pa. — The annual party held by the employees of the Carr & Schadd organization Sunday, in the suburbs, was a success. Over 2,000 employees and friends attended, among them many Philadelphia exchangemen and exhibitors. Salem Deal Involves Over $1,500,000 (Special to THE FILM DAILY) Salem, Mass. — The Essex Realty Co. has closed a deal involving over $1,500,000, whereby they acquire the interests of the Keen brothers interest in the Federal and the Salem and Empire theaters, together with other property. Wodetsky Wins Contest (Special to THE FILM DAILY) Richmond, Ind. — Jaycliff Wodetsky, manager of one of the Consolidated Theaters' houses, is the winner of $100, awarded by the company to the manager who increases the boxoffice receipts of his theater the most during July. The Grand-Asher Distributing Corporation will release early in October THE IK G R A N-D A S H E R a Ben Wilson Production, starring Bryant Washburn and Mabel Forrest with a supporting cast as remarkable and attractive as the story, itself, which was written by Evelyn Campbell, a well known and very popular novelist, THE LOVE TRAP is not the greatest picture ever made, nor is it the most gorgeous spectacle ever filmed. It doesn't employ all of the most famous stars in screendom and the money spent on it is not as large as the foreign debt. It is just another evidence of the concerted effort which has been made to produce feature pictures of a higher and more satisfying type. Released by the Grand-Asher Distributing Corporation at Fifteen West Forty-fourth Street, New York City. Foreign Rights controlled by the Apollo Trading Corporation, at Sixteen Hundred Broadway, New York City.